Skip To Content
  • BHM2021 badge

Black-Owned Brands You'll Love, According To Your Zodiac Sign

Let's argue 😈.

We hope you love the products we recommend! All of them were independently selected by our editors. Some may have been sent as samples, but all opinions and reviews are our own. Just so you know, BuzzFeed may collect a share of sales or other compensation from the links on this page if you decide to shop from them. Oh, and FYI — prices are accurate and items in stock as of time of publication.

While BuzzFeed celebrates Black History Month, we also believe in celebrating the value and contributions of Black people year-round. Please enjoy our BHM-themed shopping lists from BuzzFeed Shopping, the Black entrepreneurs who create these products and services, and know that you can #BuyBlack well beyond this wonderful, dedicated month.

1. Aries are trailblazers with memorable personalities and unquestionable impact — just like Fenty. Fenty Beauty and Fenty Skin are dedicated to making skincare and makeup inclusive so that everyone can feel beautiful.

2. Taurus craves comfort and practicality, and that's why Babes is a perfect match. They design timeless pieces that are cozy and look amazing on every body type.

3. Geminis can get a bad rep but, it's hard work being iconic 💅🏾, just Google Pat McGrath. Her brand, Pat McGrath Labs, makes otherworldly products that look amazing on everyone.

4. Cancers, the crabs of the Zodiac, may have hard exteriors but on the inside, they're huge softies. They can make anyplace feel like home, and we know they'll enjoy 54Kibo's home decor.

5. No sign commands attention like Leos, the lions of the Zodiac. Bria Nicole's art is a vibrant, expressive, ode to Blackness that any Leo will cherish.

6. Ever practical, usually nervous, Virgos work hard to stay on top of things. With Be Rooted's beautiful stationery, they can write all the lists in the world while being effortlessly cool.

Five notebooks from Be Rooted

7. Libras refuse to NOT be the best-looking folks in the room, and I don't blame them. She The Collection has ya'll covered with a host of luxurious loungewear fit for royalty.

8. Beautifully complex and deeply passionate, Scorpios make their impression felt. Black Gold Lux Brand makes a range of candles that are perfect for every Scorpio's mood.

A person holding a rose behind three candles

9. Sagittarius are wanderers, constantly in search of truth and fun. Surely, they'd enjoy a Black-owned gift shop like NiLu that sells things from all over the diaspora.

10. No nonsense Capricorns don't play when it comes to chasing their dreams or getting things done. It was only right that we recommend Blk & Bold Coffee for the sea goats keeping everyone in line.

A person opening a packet of coffee

11. As visionaries and trailblazers, Aquarians are truly our best shot at creating a better future. Philadelphia Printworks makes prints honoring activists, writers, and revolutionaries who inspired positive change in the world.

A group of people wearing crewnecks from the shop

12. Astral-projecting Pisces can be big-time day-dreamers. Yet, they remain deeply in touch with the universe. Ultraviolet Jewelry is a metaphysical shop that sells a bunch of cool jewelry to support your spiritual journey.

Sun shaped earrings and amethyst

Want more products from Black-owned businesses? Check out Cool Products from Black-Owned Businesses, Black Womxn-Owned Etsy Shops, and our ongoing Minority-Owned Business Gift Guide 2021, which features loads of products by Black entrepreneurs that we think you'll love.

Reviews have been edited for length and/or clarity.

Also, check out and enjoy all of BuzzFeed's Black History Month 2021 coverage!

Black history month illustrated banner

What's your favorite product?

Tell us about your favorite product
Your review may be featured in a BuzzFeed.com post.
Minimum 25 characters, 1500 characters left
Max 10 MB. Accepted file types: .jpg, .jpeg, .png.