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    Piers Morgan Just Dragged Himself On Twitter Thanks To J.K. Rowling

    So Ms. Rowling definitely matters.

    For Valentine's Day, J.K. Rowling wanted to send some ~love~ to a writer who placed her at No. 97 on a list of "100 British celebrities who really matter," so she tweeted:

    And because it's J.K. Rowling, her obsessor Piers Morgan couldn't help himself from joining in on the conversation and fell right into her trap:

    Well, if we back up a bit to 2010, turns out the writer of the list is none other than the Segway-challenged Piers Morgan himself:

    Once the former reality show contestant realized he had written the glowing words about Rowling, he — of course — claimed he knew that all along (two hours later):