In attempting to create content that will go viral, many try hard to incorporate popular Internet memes hoping that the right catch phrase, reference, or format will be the magic bullet. Most often, it’s not about the form that the meme takes, but the relatable common experiences that it conveys.
Empathy - the ability to relate to another’s feelings and emotions - has been the subject of my viral research in recent weeks. I presented my findings internally. To my delight, Jonah Peretti and Jon Steinberg asked that I share my findings on the site with all of you.
- One person died and 108 were injured after a commuter train crashed into a New Jersey Transit station in Hoboken on Thursday morning.
- Fans of Donald Trump say Bill Clinton's past indiscretions are fair game at the next debate.
- Asos workers at the heart of its global retail empire say they're being treated like machines to deliver fast fashion.