How does the 2nd most trafficked site in the world plan on becoming #1? By hiring a PR firm to plant negative stories about the competition! Here's a brief point-by-point recap of what you need to know!
This morning, The Daily Beast's Dan Lyons broke news that Facebook hired PR firm Burson-Marsteller to pitch stories to bloggers urging them to investigate whether or not Google's Social Circle violated the terms of service of other social networks; promising placement in popular sites like The Huffington Post and Politico.
One blogger, Christopher Soghoian turned down the offer and publicly posted the emails for all to see.