BuzzFeed released an internal memo from the New York Times titled “Innovation” (you can read it in full and in color on Scribd). I have done a cursory read and have come up with a number of quick takeaways for you that you can start implementing today.
I always tell clients that it is no longer enough to be beautiful when it comes to marketing online. The Internet has become more like an Oscar after-party than it is like the airport Ramada. Online, you’re never the lone beauty in the hotel lounge. Online, you’re surrounded by equal or greater beauties. What’s more, the most successful online social media barflies are aggressive in addition to gorgeous. Too many companies that have invested vast resources in social have Pretty Boy/Girl Syndrome. A symptom of this disease is an expectation that others will go out of their way to pursue you.
I ordered my Google Nexus 5 smart phone the moment I could — and have been devastated ever since. After loading up all of the apps that I wanted, setting the screen to bright (so I could see the screen in the light of day), and wiring the handset for sound, the phone was awesome — for about an hour between charges.
Plus, my Nexus 5 has been burning through data — crashing through my 10GB AT&T family plan. I had a major data and battery hemorrhage. Yikes! So, I finally sorted it out and now have and all-day battery. Here’s how I did it — and also a couple extra steps if you’re really sucking wind on data and battery life.