36 Black Friday Deals To Help You Shop Small This Weekend

Support small businesses in a ~big~ way and cross everyone off your list *before* December even starts.

Cyber Week, the week when almost every store has deals (more than you could ever conceivably look through in an entire lifetime), is *here*.

We're wading through mountains of bargains for you and found some of the best deals in every category.

FYI — deals can move quickly. We’ll do our best to keep this post and imagery as up-to-date as possible, but we can’t catch everything immediately. Check back throughout Cyber Week to see our latest updates as the deals change!

1. 20% off sitewide at Hyer Goods.

Hyer Goods

Hyer Goods is a woman-founded small biz that uses all sustainable materials including leftover deadstock leather from other producers. This prevents *tons* of perfectly good fabric from being sent to landfills every month and means no extra greenhouse gas emissions are required to create their materials.

Get the Luxe Medium Shoulder Bag for $224 (originally $280; available in four colors), the Deadstock Leather Blazer for $300 (originally $375; available in women's sizes S–L), and shop everything on sale here.

Enter promo code GIVEBETTER22 for 20% off at checkout

2. 20% off sitewide at Brooklyn Candle Studio.

Brooklyn Candle Studio

Brooklyn Candle Studio is a woman– and minority–owned small business operating out of a 2,000-square-foot workshop in Sunset Park, Brooklyn. Their candles are made from 100% soy wax (which is derived from American-grown soy beans) that is petroleum-free, cruelty-free, phthalate-free, and 100% vegan. Every candle is wicked, poured, and labeled by hand. 

Get the Santorini Escapist Candle for $30.40 (originally $38) and shop everything on sale here. 

Enter promo code BFCM20 for 20% off at checkout

3. Up to 50% off sitewide at Alleyoop. This includes their Stack The Odds face set and Pen Pal — a 4-in-1 gadget with everything you need to touch up your eyes, lips, brows, and high points so you can carry just a quarter of what you'd normally need to get the job done.

Alleyoop

Alleyoop is a woman-owned small biz that takes "beauty efficiency" to a new level. Most of their products are compact and have multiple functions!

Get the Stack The Odds set for $26.60 (originally $38), the Pen Pal 4-in-1 touchup pen for $17.50 (originally $25), and shop everything on sale here.

4. 25% off sitewide at Youthforia. Their BYO Blush Oil is a TikTok fave because it's designed to react to the pH levels of your skin, giving you the perfect rosy touch that's specific to you. How cool is that?

Emma Lord ./ BuzzFeed

Youthforia is an Asian woman–owned small business established in 2020 that specializes in environmentally friendly, cruelty-free makeup made with at least 90% renewable ingredients.

Check out a TikTok of the BYO Blush in action.

BuzzFeed Shopping writer Emma Lord says: "I tried this out myself and I have to say, it is WILD watching it adjust to your skin's pH in real time. It was a very bright pink at first but super easy to spread — a bit like Glossier's Cloud Paint, except personalized. It's very long lasting, too — I applied in the morning and could still see a rosy glow by the end of the day."

Get the BYO Blush Oil for $27 (originally $36; available in four colors) and shop everything on sale here.

Enter promo code THANKFUL25 for 25% off at checkout

5. Up to 30% off sitewide at Sijo.

Sijo

Sijo is a woman-founded home brand from Anni Stromfeld and Jacob Xi (friends since middle school!). The small brand is all about affordable luxuries from sheets and loungewear to candles and aromatherapy. They've partnered with the Joyful Heart Foundation — a nonprofit that supports women who have been victims of domestic violence, sexual assault, and abuse — and donate a percentage of their sales to fund education and advocacy programs.

The deal works like this: 

20% off everything

25% off orders of $250+

30% off orders of 500+

Get the Cooling Eucalyptus Sheet Set for $76+ (originally $95+; available in sizes Twin–Cal King and six colors) and shop everything on sale here. 

6. 30% off sitewide and free shipping at Poketo.

Poketo

Poketo is an LA-based, Asian-American–owned lifestyle shop from husband-and-wife team Ted Vadakan and Angie Myung.

Get the 2023 Zodiac Calendar for $19.60 (originally $28) and shop everything else on sale here. 

7. 30% off sitewide at Hackwith Design House.

Hackwith Design House

Hackwith Design House is a small, woman–owned business. Their sustainable designs are made to order and sewn in their Minnesota studio. Their sizes run from XS to 4X. On Mondays, they also release limited-edition designs so you can be one of only 25 people to own a piece!

Get the Maxi High Neck Dress for $185.50 (originally $265; available in women's sizes XS/S–3X/4X and in five colors) and shop everything on sale here.

Enter promo code SITEWIDE30 for 30% off at checkout

8. 20% off sitewide at Omsom so you can stock up on Southeast Asian sauces.

Omsom

Omsom is an Asian woman–owned small business from sisters Vanessa and Kim Pham.

Get the Omsom Bundle for $55 (originally $68) and shop everything on sale here.

9. 30% off sitewide at Peach & Lily that'll help address skin concerns such as dryness, redness, acne, and more.

Peach & Lily

Peach & Lily is a Korean woman–owned small business.

Get the Neroli Brightening Facial Oil for $29.40 (originally $42), the Acne Spot Dots for $3.49 (originally $4.99), and shop everything on sale here.

Enter promo code CYBER30 for 30% off at checkout

10. Up to 60% off at Etsy, because it's your one-stop-shop to shop small (+ saving!).

Rarton / Etsy, Aora Apparel / Etsy

Get the personalized pet pillows for $14.20+ (originally $17.75+), the mushroom hoodie for $46.94+ (originally $58.68+), and shop everything on sale here.

11. 20% off sitewide and 25% off subscriptions at Grounds & Hounds Coffee Co.

Grounds & Hounds Coffee Co.

Grounds & Hounds Coffee Co. is a small biz that donates 20% of the profits from their eco-friendly, organic specialty coffee sales to help fund rescue initiatives.

Get the Holiday Flavored Coffee Bundle for $26.40 (originally $32.99), the Belly Rub Dog Hoodie for $32.99+ (originally $39.99+; available in sizes S–3XL), and shop everything on sale here.

Enter promo code SANTASBAG at checkout.

12. 25% off sitewide at Little Beast to give your floofy baby the cutest, trendiest wardrobe EVER.

Little Beast

Little Beast is an Asian woman–owned small business started by friends Jisu Kim and Lys Bui.

Get the Silver Linings Sweater for $48.75+ (originally $65+; available in sizes XXS–XXL) and shop everything on sale here.

Enter promo code LOVE25 for 25% off at checkout

13. 30% off sitewide at DIOP in case you're still in the market for unique accessories to stock up on for the winter season.

DIOP

DIOP is a Black-owned business founded by Mapate Diop — a proud first-generation Nigerian-American who creates clothes and accessories with African prints. 

Get the Quilted Jacket for $100 (originally $120; available in sizes S–XXL and in three prints) and shop everything on sale here. 

Enter promo code BF2022 for 30% off at checkout

14. Up to 75% off sitewide at Valfré filled with an assortment of one-of-a-kind gifts to shop for loved ones (and yourself!).

Valfré

Valfré is a small business founded by the super talented Mexican artist Ilse Valfré. The Los Angeles-based brand is known for handbags, T-shirts, and home decor goods with beautiful designs.

Get the Evil Planner for $25 (originally $32), the Blanco Ceramic Planter for $33 (originally $42), and shop everything on sale here.

15. Up to 80% off sitewide at Rebdolls because the chance to score ultra-comfy lounge sets is an opportunity too good to pass up.

Rebdolls

Rebdolls is a Latine– and woman–owned small clothing brand from Grisel Paula. The plus size model — originally from the Dominican Republic — is all about making stylish, size-inclusive fashions for all.

Get the Chosen One Wide Leg Pants for $33.45 (originally $44.90; available in women's sizes M–5X and in two colors) and shop everything on sale here. 

16. Up to 30% off your purchase plus free shipping at Brightland. You'll be surprised how good your cooking is once you remix your recipe with one of these delicious olive oils.

Brightland

Brightland is a WOC–owned small business that sources olives from a family-run farm in California. Their products might cost more than run-of-the-mill oils and vinegars, but the rich taste and high-quality ingredients are 1000% worth it. 

The deal works like this: 

Spend $100+ get 15% off

Spend $200+ get 20% off

Spend $300+ get 30% off

Get The Golden State Capsule for $270 (originally $287) and shop everything on sale here — no code necessary. 

17. Up to 40% off sitewide at Nappy Head Club makes of unapologetically Black products including the customer-favorite blanket below. 👇🏽

Nappy Head Club

Nappy Head Club is a Black–owned small business that sells affirming apparel and accessories. They also donate a portion of monthly proceeds to different charities (read more on their brand page!). 

Get The Blacker The Berry Throw Blanket for $78 (originally $104) and shop everything on sale here. 

18. Up to 50% off sitewide at Fly By Jing ready to add a ~punch~ of spice to your next meal.

Fly By Jing

Fly By Jing is Asian woman–owned and sells sauces, oils, and dumplings! Jing Gao, the founder and CEO, is a chef, entrepreneur, and a globally-renowned expert on Chinese cuisine. While the flavors are inspired by her hometown of Chengdu, Jing's recipes are deeply personal and offer a unique taste you won't find anywhere else.

Get the Lucky 88 Spice Lovers for $55 (originally $110) and shop everything on sale here. 

19. 25% off sitewide at Chic Geeks that'll have you ready to go back to work or at least ready to stream your next binge-able show.

Chic Geeks

Chic Geeks is a Black woman–owned business that designs luxury tech accessories to add personality and color to people's workspace.

Get the Emerald Faux Crocodile MacBook Case for $71.25 (originally $95) and shop everything on sale here. 

20. 25% off sitewide at A Shop of Things with bright and fluffy things reminiscent of the '90s.

A Shop of Things

A Shop of Things was founded in 2015 by Mia Calotta and is run by a team of eight women in Nashville, Tennessee.

Get the Cowboy Hat Clip for $10.50 (originally $14), the Smiley Purse for $24 (originally $32), and shop everything on sale here.

Enter promo code BFCM for 25% off at checkout

21. 20% off your order plus a free candle at Anaïs Candle ideal for the holiday host to add some special decor to their domicile in time for the next gathering.

Anaïs Candle

Anaïs Candle is a small, NYC-based shop that makes all-natural beeswax and soy wax candles.

Get the Flocked Christmas Tree Candle Set for $56 (originally $85), the Christmas Tree Glass Cup for $28 (originally $35), and shop everything on sale here — discount applied at checkout

22. Up to 50% off sitewide plus free shipping at JW Pei to finally cop that always-trendy handbag you've been seeing all over the internet.

JW Pei

JW Pei is an Asian– and family–owned brand with minimalist accessory designs that are made with sustainable vegan materials.

Snag additional savings the more you spend:

Extra 12% off one item USE CODE: BF12

Extra 15% off two items USE CODE: BF15

Extra 20% off three items USE CODE: BF20

Extra 20% off new items USE CODE: NEW20

Get the Gabbi Ruched Hobo Handbag for $66 (originally $89) and shop everything on sale here.

23. 30% off sitewide and free shipping when you spend $30 at Mane Club because winter is coming and we refuse to lose any strands due to that aggressively cold weather.

Mane Club

Mane Club is an indie beauty brand based in New York.

Get One Hit Wonder Conditioning Spray for $7.46 (originally $10) and shop everything on sale here.

Enter promo code BFCM for 30% off at checkout

24. 25% off sitewide at Areaware in case you've been trying to find the perfect item to add some flare to your holiday gifting.

Areaware

Areaware is a Brooklyn, NY/Columbus, Ohio–based home accessories brand that partners with independent designers to bring their creations to market.  

Get the Pat Kim Wall Clock for $63.75 (originally $85) and shop everything on sale here. 

Enter promo code MERRY25 at for 25% off at checkout

25. 30% off sitewide at Maxbone just begging to make your pet baby the cutest and most fashionable one on the block.

Maxbone

Maxbone is a small luxury pet brand from Parisa Fowles-Pazdro. They specialize in modern apparel and accessories as well as high-quality dog food.

Get the Christian Cowan X Maxbone Jumper for $66.50 (originally $95; available in sizes S–XXL and in four colors) and shop everything on sale here.

Enter promo code MBFRIDAY30 for 30% off at checkout

26. Up to 70% off sitewide at The Wrap Life including the ever-festive Tencel head wrap, a luxe accessory made with shimmering red fabric that'll be easy to style and gentle on your hair.

Wrap Life

Nnenna Stella, owner of The Wrap Life, started her company as a one-woman web-exclusive shop in Brooklyn, New York. Despite having celebrity customers like Issa Rae and Jessica Williams, Nnenna Stella's line continues to sell high-quality wraps at an approachable price. Since she began in 2015, her shop has grown into a high fashion line (we're talking featured in Vogue Arabia, folks!) intended for the everyday.

Earn additional savings the more you spend: 

Extra 10% off orders over $75 with code SHOP10

Extra 15% off orders over $150 with code SHOP15

Extra 20% off orders over $200 with code SHOP20

Get the Tencel Head Wrap for $24 (originally $32) and shop everything on sale here. 

27. 30% off sitewide at Mented Cosmetics plus TWO free gifts (on orders over $65) so you can stock up on vegan, paraben-free, non-toxic, and cruelty-free cosmetics.

Mented Cosmetics

Mented Cosmetics is a woman-owned company founded by KJ Miller and Amanda E. Johnson in New York as a result of their shared search for a true nude lipstick that matched their skin tones, which ultimately turned into a cruelty-free makeup line that matches EVERY body.

Get it from Mented Holiday Trio for $35 (originally $50) and shop everything on sale here. 

28. 30% off sitewide at Briogeo to take excellent care of your locks that'll have you doing endless hair flips.

Briogeo

Briogeo is a Black- and woman-owned hair care brand founded by Nancy Twine.

Discount applied at checkout!

Get the Don’t Despair, Repair! Deep Conditioning Mask for $27.30 (originally $39), the Curl Charisma leave-in defining crème for $16.80 (originally $24), and check out the full selection of products on sale here.

29. Up to 50% off sitewide at Birthdate Co.

instagram.com

Birthdate Candles is an Asian-owned small business that designs personalized astrological candles and books that can reflect your star sign down to your exact birth date. 

Get the candle for $44.99 (originally $59.99), and shop everything else on sale here.

30. Up to 50% off all the luxury travel-focused clothing and accessories at Pond Los Angeles.

Pond Los Angeles / Giphy

Pond Los Angeles is a woman-owned and AAPI-owned small business based in Cali that intentionally uses a woman-led manufacturer to create their travel-friendly pieces. I'd stan the brand on that alone but also? I have to tell you I own the hoodie and the bag and they are of incredible quality.

Get the tote bag for $223.20 (originally $279), and shop the entire sale here.

31. 25% off the luxe and thoughtfully designed home goods from MINNA.

Minna

MINNA is a queer-owned small business based in Hudson, NY that's dedicated to making quality, beautiful homewares. 5% of MINNA’s sales during this season will be donated to the National Network of Abortion Funds.

Get the coasters for $20 (originally $28) and shop the entire sale here.

32. 25% off all the cozy, temperature-regulating linens at Muslin Comfort. They're made of the same muslin material that infants sleep in so you can sleep like a baby, literally.

Muslin Comfort

Muslin Comfort is a small woman-owned business founded by Shyla, a mom who started off hunting for an adult-sized muslin blanket similar to the one her baby has, couldn't find one, and decide to make her own. Now, her brand's got bedding, loungewear, burp cloths, kitchen linens and more! 

Promising review: "I was skeptical of this blanket especially with the price, but after purchasing about a dozen blankets since going through menopause to help with my super hot nights, I couldn’t LOVE this blanket more! Worth every penny and then some!" —Jaime D.

Get the 365 Blanket for $149.99 (originally $199.99; available in sizes Twin–Cal. King and in 12 colors) and shop the entire sale here. 

Use code BFCM25 at checkout. 

33. 30% off your entire order at Kiramoon where you can snag their moon globes for a chilling facial experience.

Kiramoon

Kiramoon is a woman-owned brand whose founder Lindsey sought out to make skincare and its packaging reflect the joy it brought her at the end of a long work day. With every Kiramoon purchase, they donate a portion of the proceeds to Bring Change To Mind, an organization dedicated to ending the stigma surrounding mental illness.

Get the Moon Globes for $29.40 (originally $42) and check out everything else on sale here.

Use code FRIDAY30 at checkout.

34. 30% off sitewide at The Bee & The Fox.

The Bee & The Fox

The Bee & The Fox is woman-owned business that originally began as a fun side project that quickly turned into a full-time job for owner and mom of three, Ashley. You can find a slew of fun and empowering items on her site such as clothing and home decor.

Get the poster for $21 (originally $35) and shop everything else on sale here.

35. Up to 70% off at Grape Soda Club.

Grape Soda Club

Grape Soda Club is a woman-owned business that creates magical accessories from phone cases, to jewelry, to stickers — perfect for any child at heart on your list this year.

Get the charm bar bracelet for $17.50 (originally $25) and shop everything else on sale here. 

36. 20% off at Scenery Bags that specialize in taking old sets from Broadway productions and transforming them into accessories.

Scenery Bags

Scenery Bags is a woman-owned business that takes backdrops from some of the most beloved Broadway shows and repurposes them into accessories. Each bag is one-of-a-kind and features an interior tag with the name of the show the bag was repurposed from as well as the number bag owned out of the collection. *Calling all Broadway babies — these are for you!*

Get the Glinda "Wicked" necklace for $44 (originally $55), the "SpongeBob Squarepants" pouch for $36 (originally $45), and shop everything else on sale here.

Use code CHEER20 at checkout.

Looking for even more incredible Cyber Week deals?

—All The Best Black Friday Deals
—TikTok Products That Are Worth The Hype *And* On Sale This Black Friday
—All The Best Black Friday Deals At Amazon
—All The Best Black Friday Home Deals
—All The Best Black Friday Deals For Parents
—Just 35 Fantastic Things To Treat Yourself To On Black Friday
—The Best Toys And Games To Buy This Black Friday
—All The Best Black Friday Fashion Deals