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    41 Beauty Products So Many Reviewers Love, They’re Certainly Worth A Try

    Get ready to find your next go-to product, babes.

    We hope you love the products we recommend! All of them were independently selected by our editors. Just so you know, BuzzFeed may collect a share of sales or other compensation from the links on this page if you decide to shop from them. Oh, and FYI — prices are accurate and items in stock as of time of publication.

    1. L'Oréal's Voluminous Primer Mascara gives your lashes just the lift they need so your mascara can lend them the most dramatic boost they've seen yet.

    Allison Faccenda / BuzzFeed

    BuzzFeed Shopping writer Ali Faccenda uses this and loves it. She says:

    "Over the years I've noticed my lashes falling out and they're not as voluminous and long as they once were (*cries*). This mascara primer has changed all of that. I use it in tandem with the Thrive Causemetics mascara for a dynamic duo that hasn't failed me yet. The primer base adds a noticeable amount of fibers to thicken my thin lashes, which gives me a full-lash look."

    Promising review: "This voluminous primer works! A MUST-BUY FOR MASCARA USERS!!!! I have long lashes and have been satisfied with my routine thus far. I typically use waterproof mascara but the curl effect wears off after about an hour, my lashes basically start drooping so I have to re-curl a few times throughout the day. This product has eliminated my problems so it saves me a ton a time! I actually look forward to doing my eye makeup now and don't know how I ever lived without this! It make the lash hairs thicker, separates the hairs (helping to fill the gaps, making lashes look fuller), and it helps mascara adhere easily and evenly! PLUS, it makes my eyelashes look WAYYYYYY better, so it definitely lives up to my expectation. I have sensitive eyes and wear contacts and have been using this for almost a month, I've had ZERO issues in that area. I don't normally buy L'Oréal so this was a happy experience that encouraged me to buy other products from this company." —CC Hustle

    Get it from Amazon for $6.74.

    2. Glossier Cloud Paint touts itself as the "most user-friendly blush under the sun," and you know what? I'm not about to argue against it. The sheer formula is made to be layered so you can build pigment to your desired level. Plus, all you have to do is dab it on with your finger — no makeup sponges or brushes necessary.

    Glossier, BuzzFeed / Maitland Quitmeyer

    Our deputy editorial director Maitland Quitmeyer uses this and says:

    "Cloud Paint might be the easiest-to-apply blush of all time. I am (as you can see) incredibly pale, and a lot of blushes get full Haunted Victorian Doll really quick. Two dabs of this and a quick blend, and the natural pink flush is there — and any excess product I just pop on my eyelids for a cute matchy look. It adds some hydrated dimension to an otherwise-matte face of foundation, feels SUPER comfortable on, and lasts (on me at least) all day! There is a little bit of a learning curve when squeeeeezing the product out (it can be easy at first to waste some), but once you're used to it, squeezin's a breeze. The good news is you only need a teeeeensy tad, so the tube lasts (The Sandlot voice) FOR-E-VER!"

    Promising review: "I am such a minimalist when it comes to makeup. I used to never use blush or bronzer. A simple tinted moisturizer with some concealer and whatever. BUT CLOUD PAINT CHANGED THAT. I absolutely love the color and glow it adds to my face. And it only takes three seconds to put it on. Perfect for a makeup minimalist like me." —Jennifer T

    Get it from Glossier for $18.

    3. Alleyoop's Pen Pal is ‼️ four ‼️ products in one and it's all packed into a super nostalgic applicator that resembles a Bic ballpoint. The tiny but mighty gadget has everything you need to touch up your eyes, lips, brows, and high points so you can carry just a quarter of what you'd normally need to get the job done.

    Jasmin Sandal / BuzzFeed, Alleyoop

    My BuzzFeed shopping colleague Jasmin Sandal has this and loves it. She says:

    "I didn't realize I'd ever use a makeup product in my twenties that had the ability to transport me back to a piece of stationery I used in sixth grade, but here we are; and here I am using a multitool pen... for my face. I gotta say, I love the concept of the Pen Pal from Alleyoop! After using all of the functions (eyeliner, highlighter, lip liner, eyebrow pencil) and as someone who LOVES makeup but was applying as little as humanly possible during lockdown, I think it’s a great tool for anyone looking to streamline their routine. It's ideal to use for touch-ups come the end of the work day, or a subtle, minimalist way to apply makeup in the a.m. The brow pencil is particularly soft and pigmented, and filled in my eyebrows quickly. I just adore the ease of application of each product, and appreciate the universal, does-it-all-for-you concept. Plus, it saves me so much room in my already overflowing makeup bag!"

    Promising review: "Such a time saver to have this 4-in-1 tool! I use it daily and love that it is so compact." —Lauren F.

    Get it from Alleyoop for $25 (available in three shades).

    4. TruSkin Vitamin C Serum wards off wrinkles, evens out dark spots, and helps brighten your overall complexion with a 🍃 plant-based 🍃 blend of ingredients including hyaluronic acid, vitamin E, witch hazel, and jojoba oil. And don't let the tiny bottle fool you — it'll be around for the long haul.

    amazon.com, amazon.com

    Promising reviews: "My search for an amazing serum is finally over. I just purchased my third bottle and I am hooked! My skin looks flawless and I have been getting so many compliments about how great I look. My skin glows as if I just walked out of a spa treatment. A little goes along way, the bottle usually last me about 3.5 months. I use it every morning and every night. Thank you for his amazing product!" —jaime handley

    Get if from Amazon for $19.99.

    5. Essence's Lash Princess Mascara gives you a falsies-level look for less than 5 bucks. It seems questionable, I know, but for confirmation you need only to look at the 143,000+ 5-star reviews!!

    buzzfeed editor's eyes before and after using the mascara with the done lashes looking darker and longer
    Kayla Boyd / BuzzFeed

    BuzzFeed editor Kayla Boyd tried this out and raves: 

    "As someone who isn't a big fan of false lashes (the glue irritates my eyes and I'm terrible at applying them) this budget-friendly holy grail does the trick for both lengthening and volumizing my lashes. After you've given it a minute to dry, it lasts all day long and doesn't smudge or fade. It seriously gives the effect of false lashes without the discomfort."

    Promising review: "After using Lights, Camera, Lashes by Tarte for the past year, I got tired of breaking the bank over mascara. My sister suggested Essence Lash Princess False Lash Effect and I IMMEDIATELY fell in love. It provides dramatic length and great volume. I can honestly say I can’t stop looking at my eyelashes in the mirror every single day because of how awesome they look. Also, it is very long-wearing. I go from an eight-hour workday right to the gym and sweat like wild...and this stuff doesn’t budge! I love it!!" —Carrie E Miller

    Get it from Amazon for $4.99.

    For more info and review pics, check out Kayla's full Essence Lash Princess Mascara review! You can also check out her review of the mascara on TikTok!

    6. Glossier's Futuredew moisturizes skin and leaves you radiant with or without makeup. Just swipe on two pumps of the hybrid serum/oil after applying your regular moisturizer, serums, and sunscreen.

    a model wearing the serum
    a model holding the pink bottle of serum
    Glossier

    Promising review: "Love this product! Makes my skin glow like nothing else. I layer it on my high points as a highlighter. My perfect skin, no-makeup routine is priming moisturizer, concealer, then Futuredew." —Melissa

    Get it from Glossier for $24.

    7. Saie Glowy Super Gel will have your skin radiant whether added to your foundation or used alone as a primer. Heck, you can even slap some on your arms and legs if you're looking for all-over dewiness.

    Saie

    Saie is a woman-founded small business based in NYC that strives to create clean beauty for all. High-performance products with sustainable packaging and good, clean ingredients is their motto.

    Promising review: "I have very sensitive skin, and I have to be really particular about the base products I use (no silicones or waxes, no powders). The ingredients in this are perfect; it's such a lightweight texture, and it just gives a beautiful natural sheen to the skin. I use it every day now, and I feel like the bottle will last me a long time, so it's also a great value!" —Sarah M.

    Get it from Saie for $25 (available in two shades).

    8. Bolden's Brightening Glycolic Acid Toner combines glycolic acid and antioxidants to target dark spots, uneven texture, and fine lines. The brand says it's ideal for oily skin, blemish-prone skin, and those dealing with hyperpigmentation.

    A model holding the 7.5-ounce bottle of toner
    Bolden

    Bolden is a Black- and woman-owned small beauty brand that creates products that work well for and empower women of color. They also offer a handful of other skincare solutions from moisturizers and cleansers to night serums and spot treatments.

    Promising review: "This is my second time purchasing the toner. I love the way it has my face glowing. I have noticed that my skin has a brighter tone or complexion. I highly recommend it." —Latonia J.

    Get it from Amazon or Bolden for $19.50.

    9. Nooni's Marshmallow Whip Maker takes any ol' cleanser and suds it up into a marshmallow-like foam so you can make yourself look like the lead lady in a rom-com when she lowers herself into the *most* perfect bubble bath imaginable.

    amazon.com, amazon.com

    Promising review: "This thing is the bomb. Does exactly what it advertises. Makes a thick whipped cream/foam out of washes, making it economical as well as fun. It can 'soften' harsh washes to make the concoction gentler on skin. It's also great for mixing washes if you have two or more you'd like to combine for different effects. And, of course, a little goes a long, long way with this puppy. For the price, it's a steal — if you're into this kind of thing. Definitely give it a try if you're not sure. It's a really cool device." —KnockKnockMe

    Get it from Amazon for $7.

    10. The Ordinary Niacinamide 10% + Zinc 1% is like Sudafed, just for your skin. The highly concentrated solution eliminates congestion and flushes out oil and sebum — aka the waxy buildup that plugs your pores — with vitamin B3 and zinc.

    Sephora

    Apply the serum morning and night before heavier products like moisturizer and you should see results in no time.

    Promising review: "I bought this on a whim because it was so inexpensive, and wasn't really expecting it to do anything other than perhaps provide some good hydration in the summer. It has made my blackheads and maskne literally disappear. My skin is brighter and more luminous. One bottle lasts forever, and for the cost, its a no-brainer." —BostonBabe9119

    Get it from Sephora for $5.90.

    11. Tarteist Quick Dry Matte Lip Paint delivers a long-lasting matte look without any cracking, flaking, or — I cringe just writing this — uncomfortable dryness.

    BuzzFeed Shopping reviewer holding the lip paint in light pink with a matching lip
    Kayla Boyd / BuzzFeed

    BuzzFeed editor Kayla Boyd also loves this lipstick! Here's what she says about it:

    "One of my biggest problems with liquid lipstick if that a lot of them will flake and peel. This Tarteist Quick-Dry Matte Lip Paint does not! It dries super fast and then you can barley feel it on your lips at all. It can be a tad dry so I just like to make sure my lips are moisturized before I apply it. It stays on all day long and I'm obsessed with the neutral shades 'Exposed' and 'Festival.' They both have a pinkish tint and make great everyday lip colors." 

    Promising review: "I'm obsessed with Tarteist Quick-Dry Matte Lip Paint! My favorite is the color 'Bestie.' The color stays on all day, and I always get so many compliments!" —Christina J.

    Get it from Tarte for $20 (available in 25 shades)

    12. Elizabeth Mott's Thank Me Later Eye Shadow Base ensures your lewk stands the test of time and doesn't crease, smudge, or fall victim to oiliness just minutes after you're done applying it. 

    reviewer at 8:30 a.m. showing off their eye makeup
    the same reviewer at 6:30 p.m. showing their eye makeup still looks the s

    Promising review: "So let me start by saying I have used nearly every eyeshadow primer available. From high end to low...they don't hold a candle to Thank Me Later. I have very oily skin. Using this primer, shadow lasts a full eight hours or more. I could get maybe five or six out of the other brands if I was lucky. I got this as a sample in my Ipsy bag, and I had to buy the full-size product straight away! I couldn't be happier with my purchase. Thank you, Elizabeth Mott, for finally making a primer that lasts! I love this stuff!" —Melissa Mae

    Get it from Amazon for $13.48.

    13. Glossier's Milky Jelly Cleanser gently melts off makeup so your pores don't suffocate overnight. The pH-balanced formula is also easy on sensitive skin since its main ingredient is poloxamer — a mild cleansing agent — instead of traditional soap.

    Glossier, instagram.com / Via Glossier

    Promising review: "Most cleansers strip my skin, but this is so conditioning and it makes my skin really soft. One bottle lasts me about four months, so I think this is definitely worth the price." —GlossyGal

    Get it from Glossier for $9+ (available in two sizes).

    14. Keys Soulcare's water-activated Be Luminous Exfoliator buffs away dry and dead skin with a mix of gentle, antioxidant-rich ingredients including green tea, hojicha powder, mung beans, oats, and lactic acid. Based solely on Alicia Keys's complexion, I'd say that's a winning combination!

    Keys Soulcare

    Promising review: "I was sooo surprised by this when I first received it. A POWDER EXFOLIATOR? Let me tell you it works; you activate it with water and it leaves this creamy with slight grittiness texture to it, which works amazing when you work it into your skin. It leaves your skin looking so fresh and glowy. I’m in love! Also you get sooo much in there it will last me ages! If I ever do run out I will definitely be repurchasing and recommend this to anyone as you will be surprised!" —Monika Bruce

    Get it from Ulta Beauty or Keys Soulcare for $22.

    15. Mighty Patch Hydrocolloid Spot Treatments speedily pull the pus out of your most worrisome whiteheads. (Sorry that was a gross sentence, but it is what it is. 🤷‍♀️) Before you head to bed, just slap the dots right on any zits and they'll work their magic overnight.

    Amazon, amazon.com

    Promising review: "I do not claim to understand the science behind these tiny miracles, but they have changed my life. I spent my workday looking forward to going home and putting one of these bad boys on my newly erupted Mt. Zit and the overnight results were Shocking. Not only is it grossly satisfying, but it saved me several days of walking around with a bloody crater in my face because my previous method of dealing with unsightly blemishes was to pick pick pick." — Adg

    Get a pack of 36 from Amazon for $12.99.

    16. Laneige's Glowy Makeup Serum not only gives you an incredible glow when applied before your foundation, but it also keeps oil in check so you don't look like you rolled around in Vaseline 15 minutes after you leave the house.

    Sephora

    Promising review: "This is super hydrating and makes my skin super glowy without looking too shiny. I live in a desert climate so I need as much hydration as possible and this gets layered on with two other serums under my moisturizer. Really am pleasantly surprised!" —bklynmakeup

    Get it from Sephora for $32.

    17. Garnier's SkinActive Micellar Cleansing Water works as a cleanser and makeup remover. Use it in the a.m. and p.m. to hit refresh on your face before applying your regular moisturizer and serum.

    A reviewer holding the bottle which says it's suitable for oil and sensitive skin
    amazon.com

    Promising review: "I keep re-buying bottle after bottle. It is amazing, work great as a first-step cleanser as well as makeup remover. I use it daily and a bottle can last me for three to four months!" —Thu V.

    Get it from Amazon for $6.78+ (available in one, two, or three packs).

    18. Isle of Paradise's Self-Tanning Drops lend your complexion a natural glow. If the bottom half of your face is a different shade from months of mask wearing, mix a couple drops in with your moisturizer to even things out.

    Sephora

    Promising review: "Sun-kissed glow is right! Nothing but compliments the first time I tried it! I used two drops with my moisturizer and it went on smoothly, and washed off of my hands leaving no streaks. I have already recommended to several friends and family! I like that the ‘light’ drops don’t make my face look orange. Just enough that I can wash my face, and it doesn’t completely fade and I can build from there each time I moisturize. I use two to four drops at a time, and it works great!" —LLHains

    Get it from Sephora for $29 (available in three shades).

    19. Soft Pinch Liquid Blush — from Selena Gomez's Rare Beauty — delivers long-lasting, buildable pigment in your choice of dewy or matte finish. So if your face hasn't seen the sun for, ohhhhhh, say a year or so now, it can lend you a healthy lil' flush. 

    the tube of liquid blush in dewy muted peach
    all eight shades of blush swatched on three different skin tones
    Sephora

    Promising review: "This blush is amazing! First time trying liquid blush, but it's definitely worth it. This formula is so smooth and moisturizing as well as creamy. This was way more pigmented than I thought (in a good way). A little goes a very long way so I can tell this will last me a long time. The color is very similar to the photo online, but I was so surprised at how well it worked. Very blendable and flawless. Very beautiful packaging and applicator, too. Left a nice dewy finish and lasted all day long! I'm sure if I didn't remove it at night it would have lasted longer. :) Selena really hit this off! I'm now very interested in purchasing her highlighter and concealer, too!" —Sofiarosa

    Get it from Sephora or Rare Beauty for $20 (available in eight shades).  

    20. L’Oréal Paris Volume-Building Mascara makes eyes pop whether you pick it up in cobalt blue, burgundy, or deep green. If the majority of your face will still be hidden behind a mask this fall, might as well go big or go home with your eye look, right?

    Amazon

    Promising review: "So very blue! The blue is vibrant and has a nice thickness. People noticed my blue eyelashes from down the hallway at work, so it does not need to be seen up close to be appreciated by others. I am madly in love with this product." —Merry Sunshinee

    Get it from Amazon for $6.74+ (available in 11 colors).

    21. Tower 28 SOS Daily Rescue Facial Spray uses just three workhorse ingredients — good ol' H2O, sodium chloride, and hypochlorous acid — to put redness and dullness in its place. 🥊 Used faithfully a.m. and p.m., it'll leave your complexion even and glowing.

    model holding the clear spray bottle with white cap labeled
    Before and after shot of user with less facial acne after using the spray
    Sephora

    Tower 28 is an LA-based small clean beauty brand specializing in nontoxic, nonirritating vegan and cruelty-free makeup and skincare. Amy Liu, the founder and CEO, worked for 15+ years as a beauty exec before leaving to create products that would suit her sensitive eczema-prone skin.

    Full disclosure: Many reviewers say the SOS spray's scent isn't super pleasant (think: chlorinated pool water) BUT it has helped them with hormonal breakouts and rosacea.

    Promising review: "This is a holy grail product. I swear I have glass skin now thanks to this spray. My texture, pores, skin tone, hydration, everything seems better. I love how it looks, how it smells, and especially how happy it makes my skin. I’ll be buying this for the rest of my life. I’ve already repurchased it twice. Worth the hype." —CBTarker

    Get it from Sephora or Tower 28 for $12+ (available in three sizes).

    22. Nudies Matte Blush and Bronze Stick multitasks like no other with a brush on one side and a colorful balm on the other. Swipe it on your eyes, cheeks, and/or lips for a bit of pigmented glow.

    the stick in four different nude and pink colors
    Sephora

    Promising review: "if you haven't been wearing as much makeup lately because #lockdownlife but you want something to elevate your quarantine look, this is ITTTT. So easily blendable and buildable on top of a light layer of moisturizer or tinted moisturizer... Not in love with the brush? I use my own so NBD" —ECacciave

    Get it from Sephora for $34 (available in 10 shades).

    23. Neutrogena's Alcohol-Free Toner purifies and refreshes skin without drying it out. If your face is sick of feeling like SpongeBob in that one (super-uncomfy) ep where he refuses to ask Sandy for water, get this stuff ASAP — and don't use too much! A few drops is all you need.

    A reviewer holding the 8.5-ounce bottle of toner
    amazon.com

    Promising review: "All I have to say is that this is probably the best product I have ever gotten! Unlike other toners, it smells good and lasts a long time. I have naturally oily skin and this product has been working great! 10/10 recommend." —Maansi Kandula

    Get it from Amazon for $5.99.

    24. Honest Beauty's Extreme Length Mascara + Lash Primer leaves you looking like you applied falsies thanks to its 2-in-1 formula that emphasizes length and volume. Needless to say, reviews of Jessica Alba's award-winning clean mascara concur that it's ~honestly~ worth it. 

    Jessica Alba applying mascara
    the double-sided mascara and primer
    Honest Beauty, Target

    Promising review: "Product works wonderfully for being a clean beauty brand. I feel like other clean ones I've tried don't last all day and flaked easily, but not this one! I usually don't like silicone wands but this one works with the help of the normal wand on the primer side. I love this. Best clean mascara I've tried!" —Mal

    Get it from Target or Ulta Beauty for $17. 

    25. Fenty Beauty's Pro Filt'r matte foundation is so long lasting, reviewers say it holds up even after eight hours under a mask! Plus, they say it doesn't even transfer a drop!! Thank youuuuuu, RiRi (the one and only billionaire I'm OK with). 

    the 50 shades swatched on four models with different skin tones
    a model wearing the foundation in shade 490
    Fenty Beauty

    Promising review: "I'm not the type of person to wear makeup every day, especially if it's cakey, because I have really oily and sensitive skin. I love natural-looking makeup. I put this foundation on and it's literally like my skin. You will not feel it and it looks soooo natural. I have also NEVER been able to find a foundation that is my skin tone — it literally matches my skin perfectly. I think the foundation is the best thing in the line. I never do reviews but I have to give props where it's due." —stacyrenee24

    Get it from Sephora or Fenty Beauty for $36 (available in 50 shades).

    26. Touch in Sol's No Poreblem Primer smoothes out pores and uneven textures so your foundation goes on without a hitch. With green tea extract, the formula also energizes your skin while it's at it. 🍵

    Amazon, amazon.com

    Touch in Sol is a small, POC-owned brand from South Korea that aims to make makeup fun and exciting!

    Promising review: "Even after only the first use, I was blown away by this primer. I honestly didn't think a primer could do what this one does. It went on very smoothly and didn't feel greasy whatsoever. All during my super-long day at work (12-hour shift), my makeup didn't budge and my face looked so smooth and satiny under my makeup. I have moderate to severe acne so my skin is generally fairly oily, but it's has also been very dry lately, and this primer made it so my makeup didn't crease at all or cling to dry patches on my skin. I can't emphasize enough how surprised I was every time I went to the bathroom and looked in the mirror to see how smooth my makeup still looked." —MMkay13

    Get it from Amazon for $15.50.

    27. Maybelline's Instant Age Rewind Concealer erases dark circles, redness, and acne. If a full face of makeup isn't for you, but you would like a lil' bit of convenient, easy-to-use coverage, check it out.

    Kayla Suazo / BuzzFeed

    TBH, at the start of the pandemic I started using this myself (although this is BuzzFeed editor Kayla Suazo's lovely human face above), and I am mad that I wasted time with other concealers for so long. I am a deeply impatient person who likes to look good and does not like to put in effort in any way, shape, or form, and Maybelline created this so that people like me could gracelessly slap it on in the morning and be like "OK, REFLECTION, YOU GOT THIS" before being on their merry way. It never cakes, I look way more awake than I have any right to, and I never struggle to blend it the way I do with other concealers. 11/10 subscribe.

    Promising review: "Best coverage for under-eye bags and dark circles! I have used a lot of expensive eye products in the past and this has them all beat. I have light- to medium-olive complexion and was perplexed as to what color to choose. I went with the Brightener and it was a perfect match. My daughter is darker olive and it also looks good on her. Looks and feels great and can't beat the price." —Ana R.

    Get it from Amazon for $5.41+ (available in 18 shades).

    Want more? Check out a BuzzFeeder's full review of Maybelline's Instant Age Rewind Concealer.

    28. Haus Laboratories Eye-dentify Gel Pencil delivers a vibrant, highly saturated look in your choice of shimmer, matte, or metallic finish. The creamy formula — from Lady Gaga herself — is waterproof, transfer-proof, and meant to last for up to 12 full hours of wear.

    the various shades swatched on three different skin tones
    lady gaga wearing blue, green, and white eyeliner
    a model wearing blue and magenta eyeliner
    Haus Laboratories

    Promising review: "I’ve bought seven different shades now and they’re all SO GOOD. I tend to gravitate more toward the shimmers and metallics because they are incredibly pigmented and don’t require much building to make them pop, but I have three of the mattes and really enjoy them, too. They work great for my waterline and even after a 12-hour shift in food service." —Alex E.

    Get it from Haus Laboratories or Amazon for $18 (available in 20 shades).

    29. Glossier's customizable Balm Dotcom trio is guaranteed to lock in moisture with castor oil, beeswax, and lanolin. Best of all, a little goes a loooooong way.

    Tubes of coconut, mango, and rose salve
    Glossier

    The universal salve is great for chapped lips but it also works wonders on wind-whipped knuckles and cheeks. Since the balm comes in nine different scents and tints, you can even choose different ones for your purse, office, and car.

    Promising review: "Ooh I finally jumped on board the Balm Dotcom train! I went for the trio and chose Mango (my fave fruit), Berry (wanted to try the purple tint), and Wild Fig (because of all the rave reviews). Here's my review: I love how you have to squeeze pretty hard to get product out — this means no mess; I'm using less product, which makes it last longer. The formula is great — thick but easy to apply, feels nourishing, and lasts a while on my lips. The scents are also wonderful to me! Tint wise, they are all quite sheer which I don't mind! Overall — I LOVE these! Fun, upbeat scents to lift the spirits, good coverage and nourishment for the lips, and enough sheer color to pep up your face! Love!! Will def reorder when I need more/replenishment!!" —Pia R.

    Get it from Glossier for $30 (originally $36; available in nine scents/tints).

    30. Ilia's Multi-Stick was made for on-the-go use so you can swipe on a bit of lip and cheek color whether you're in an Uber, on the subway, or walking to brunch. While you can use a dense brush for application, your finger works just as well so you don't need to carry any extras if you're traveling light.

    Ilia

    Promising review: "I love the way this glides onto cheekbones melting right in and is super easy to blend with fingers. Buildable color. Got Dreamer color and it’s great on both cheeks and lips." —Michelle B.

    Get it from Ilia (available in eight shades) or Amazon (available in six shades) for $34.

    31. Youthforia's BYO Blush Oil provides a unique glow with every application as the color-changing formula reacts to your skin’s natural pH level. Since it's blendable and buildable, you can swipe on as little or as much as you like.

    Youthforia

    It's also packed with 20 plant-based antioxidant-dense oils so just in case you *gasp* sleep in it, you'll still wake up with clear skin! It's suitable for all skin types, fragrance free, vegan, and cruelty free.

    Youthforia is an Asian- and woman-owned small biz that aims to make makeup that's so good for your skin you can sleep in it. The founder, Fiona Co Chan, even tested the blush by sleeping in it for two months! They are passionate about being environmentally friendly and not using fossil fuels or gross toxins in their products.

    Promising review: "Dewy and glowy. I tried it over makeup and it appeared as a strong pink shade but settled to a flushed, glowy color. I had my little sister try it too because I wanted to see the color change again and it lasted a really long time on her. The texture was smooth and it was easy to rub in and blend out." —Summer

    Get it from Youthforia or Amazon for $36

    32. Kylie Cosmetics' Matte Lip Kits guarantee eight hours of highly pigmented wear — bible! Plus, reviewers say the new-and-improved vegan formula is ultra creamy and transfer-proof. 

    the red mary jo lip kit
    a BuzzFeed editor wearing the mary jo lip shade
    Kylie Cosmetics, Heather Braga / BuzzFeed

    My fellow BuzzFeed shopping editor Heather Braga LOVES this particular kit — hear her out:

    "I personally have Mary Jo and can attest to the fact it's a PERFECT red lip with an everlasting formula you won't need to reapply all day. The newest iteration is vegan and cruelty free 🥰. Honestly, I have an embarrassing number of Kylie Lip Kits — convincing everyone they need to try it *at least once* is the hill I will forever die on. I've just been so impressed with the product since day one! I wore a Kylie Lip Kit on my wedding day and it did not budge. Heck, I've worn one to every wedding or major event I've ever attended! It is THE most reliable lip product I (and you) will ever own."

    Promising review: "I love love love the lip kit — it's my absolute favorite! Stays on all day and doesn't dry out your lips; it does the opposite, makes your lips look smooth and hydrated! Also makes your lips look full, as if you had fillers!" —Jaxs

    Get the liquid lipstick and liner duo from Kylie Cosmetics for $29 (available in 33 shades).

    33. Lovoir's Flick Stick was made for those who LOVE the look of winged liner, but can't help but shake like a leaf when attempting to paint them on. Now you can stamp 'em on and call it a day.

    amazon.com, amazon.com

    This set comes with two stamps — one for your right eye and one for your left. Once you apply the wing, flip the pen over to find a fine-tip applicator so you can finish off your look.

    Promising review: "This thing is amaaaazing! I pretty much gave up on winged eyeliner because I just couldn’t get it right. Didn’t even know stamps existed and randomly came across this and it had good reviews so I gave it a chance. Got it in the mail and tried it right away and was sooo excited that I used the left stamp for both sides and it looked a little crooked. Then I remembered there’s a right and a left. Tried it again and it turned out beautifully. There’s just something about winged eyeliner that’s so fly. Ohhh and another thing. It’s pretty darn sturdy! I took a nap and caught myself rubbing my eye a little and thought, 'dang, I messed up my eyeliner,' and when I got up and checked it was still intact! It def lasts all day." —Chrissy

    Get it from Amazon for $14.97+ (available in three sizes).

    34. Anastasia Beverly Hills Tinted Brow Gel sets and defines your eyebrows for all-day wear whether you're hitting the park or window shopping. With a chamomile and hyaluronic acid formula, it also hydrates and conditions your hairs so they look on point even when you go au naturel.

    a before and after photo of a model which shows a more defined brow with product
    Sephora

    Promising review: "The best brow gel I’ve ever used! I’ve tried so many different products to try fluffing up my brows and shape them how I want that will actually make them STAY, and this is the first product that has allowed me to do all of those things. I put this brow gel on in the afternoon around 4 p.m., and my brows were still perfectly intact at 2 a.m./until I washed my face — it HOLDS. I got the clear gel since I already have darker brows and It doesn’t look glossy/sticky like many other brows gels I’ve tried before. It dries well and looks natural without feeling like you have crusty glue on your brows, too. Seriously, no complaints with this — if you’re considering, GET IT. Save your money on getting your brows laminated and get yourself this gel!!" —CatheRH

    Get it from Sephora or Amazon for $22 (available in eight shades).

    35. Peripera's Ink Velvet Lip Tint is just the ticket for days when you want to put in as little effort as possible. Swipe on the long-lasting emollient formula and go about your day as usual — no sipping through a straw or eating your salad like a Kardashian — because it's that dang durable.

    amazon.com, amazon.com

    Promising review: "My go-to lip stain forever. I will never buy another stain product. This is the best formula I have ever used and the colors are highly pigmented." —Tracie Higgins

    Get it from Amazon for $9.90 (available in seven shades).

    36. BareMinerals' Loose Powder Foundation not only gives wearers lightweight and luminous coverage, but also SPF15 to protect your skin from harmful UVA/UVB rays. So, if you're constantly "forgetting" to apply sunscreen before you leave the house, this will help.

    bareMinerals

    Promising review: "I bought this since it has limited ingredients and I have been having trouble with deep, painful pimples. Within two weeks, my skin was almost totally cleared! I used the shade finder tool and was able to get the perfect shade. My advice is start with a little and build and blend, blend, blend. I have combination skin and this stays on all day, doesn’t look powdery or too dewy, and doesn’t rub off on my mask." —Ceecee555

    Get it from bareMinerals for $32 (available in 30 shades).

    37. Glossier's Skincare Edit gives your skin a taste of all the brand's most beloved goodies and, best of all, your wallet won't be left suffering.

    Glossier

    What's included: Milky Jelly Cleanser, Super Bounce serum, Priming Moisturizer Rich, Balm Dotcom (in Original and Rose), Futuredew oil-serum hybrid, and a pink nylon-spandex headband (ideal for use while washing your face).

    Promising review: "I absolutely love this set and would recommend it to anyone who wants to see if Glossier's skincare is for them. I really loved all the products and for such a price it's a pretty risk-free way to test them out without committing to the full sizes. It would be great to see one of the balms replaced with another product like another serum or the solution though!" —Becca

    Get it from Glossier for $50.

    38. Aztec Secret's Indian Healing Clay mask deeply (and we mean *deeply*) penetrates your pores and vacuums out impurities so well that it's racked up more than 20,000+ 5-star ratings.

    amazon.com, Amazon

    Promising review: "Between four people using this product on both face and hair, it was amazing. I will say that as someone who dyes their hair a lot, it's great for stripping the color out of your hair in a fast and easy way and it makes your hair feel dry as anything, but it will feel amazing after the next wash. It lasted us about a year, so there's no telling how long it'll last someone who is just using it for themselves." —Christa Kennedy

    Get it from Amazon for $14.95+ (available in a 1- or 2-pound tub).

    39. Thayers' Witch Hazel Facial Toner tightens up pores, reduces redness, and keeps oil production in check with rose petal water, witch hazel extract, and aloe vera. As far as curb appeal goes (or counter, if you will), we also love that the bottle looks like it came from an old-timey apothecary.

    amazon.com, amazon.com

    Promising review: "I bought this to use on face, primarily to help remove makeup at the end of the day and also to tighten up my skin and treat under eye circles. It leaves my skin feeling clean and clear, helping prevent any oily or greasy feeling on my face after removing makeup. I can feel my skin tighten up a tiny bit after use, and it's become part of my nighttime ritual. One 12-ounce bottle lasted me about a year, just a dab'll do ya!" —Lucy Nova

    Get it from Amazon for $9.99+ (available in six scents).

    40. La Roche-Posay's Hydrating Gentle Cleanser was made for sensitive faces as its milky formula preserves your skin's natural protective barrier and pH level.

    amazon.com, amazon.com

    Promising review: "Love this simple cleanser — it’s gentle and has a pleasant feel/faint smell. One bottle lasts me a long time — I use this followed by micellar water. Easy!" —Dan Shaffer

    Get it from Amazon for $14.99.

    41. And Lanolips deeeeeeeply hydrates dry and chapped skin without any petroleum, parabens, or artificial fragrances. Slap the all-natural formula on your lips, cuticles, dry patches, and even weenus (I can't help myself) for a lasting blast of moisture.

    Natalie showing before and after of chapped lips before using the treatment and after with smooth lips
    Natalie Brown / BuzzFeed

    Promising review: "This stuff is my favorite lip product, bar none. I've been a lip balm/ChapStick user for years, and have tried just about every brand. This stuff just WORKS, it leaves my lips moisturized hours later and they don't feel more dry when it wears off." —K

    Get it from Amazon for $13.59.

    When you thought you'd *finally* scroll a list without buying anything but then you saw a contraption that foams up your cleanser:

    ABC / Via giphy.com

    Reviews in this post have been edited for length and/or clarity. 

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