We hope you love our recommendations! Some may have been sent as samples, but all were independently selected by our editors. Just FYI, BuzzFeed and its publishing partners may collect a share of sales and/or other compensation from the links on this page.
1. Laneige's Water Sleeping Mask gives your skin a big ol' gulp of hydration with a hyaluronic acid and hydro ionized mineral water-based formula. Use it at night and you'll wake up with baby-soft skin.
2. Benefit Cosmetics' Boi-ing Cakeless Concealer comes in clutch when you have a spot or two you'd like to camouflage. The versatile concealer can handle it all — acne, under-eye bags, discoloration, you name it — with just the littlest swipey-swipe.
3. Alleyoop's Pen Pal is ‼️ four ‼️ products in one and it's all packed into a super nostalgic applicator that resembles a Bic ballpoint. The tiny but mighty gadget has everything you need to touch up your eyes, lips, brows, and high points so you can carry just a quarter of what you'd normally need to get the job done.
4. Beautyblender's Bounce Always On Radiant Skin Tint hydrates your mug while also giving you light-to-medium (buildable) coverage and a natural radiant finish. Best of all, the long-lasting formula is super breathable so you won't end up counting down the seconds until you can go home and wipe it all off.
5. Elizabeth Mott's Thank Me Later Eye Shadow Base ensures your lewk stands the test of time and doesn't crease, smudge, or fall victim to oiliness just minutes after you're done applying it.
Promising review: "So let me start by saying I have used nearly every eyeshadow primer available. From high end to low...they don't hold a candle to Thank Me Later. I have very oily skin. Using this primer, shadow lasts a full eight hours or more. I could get maybe five or six out of the other brands if I was lucky. I got this as a sample in my Ipsy bag, and I had to buy the full-size product straight away! I couldn't be happier with my purchase. Thank you, Elizabeth Mott, for finally making a primer that lasts! I love this stuff!" —Melissa Mae
Get it from Amazon for $13.75.
6. Peter Thomas Roth's Water Drench Hyaluronic Cloud Hydra-Gel Eye Patches are the quickest way to feel like you're getting a spa treatment right at home. Pop some on while you settle in for a Monday night of hate-watching The Bachelor and say bye-bye to dryness and puffiness.
7. Reecho's Clip-In Hair Extensions add instant volume to any do. No more burning yourself on a curling iron or leaving the house only to question if you turned off said curling iron 30 minutes later!
8. Similarly, INH Hair's Sammy messy bun is the answer to a perfectly tousled look — no finessing necessary! Pick up a pair and you can even master space buns like the model below.
9. L'Oréal's Voluminous Primer Mascara gives your lashes *just* the lift they need so your mascara can lend them the most dramatic boost they've seen yet.
10. Glossier Cloud Paint touts itself as the "most user-friendly blush under the sun," and you know what? I'm not about to argue against it. The sheer formula is made to be layered so you can build pigment to your desired level. Plus, all you have to do is dab it on with your finger — no makeup sponges or brushes necessary.
11. LA Beautyologist's No-Drip Cleansing Cuffs ensure that every time you wash your face, you don't unintentionally wash your floor (or T-shirt), too. Getting yourself ready already takes enough time — no need to add extra chores to your routine.
12. Keys Soulcare's water-activated Be Luminous Exfoliator buffs away dry and dead skin with a mix of gentle, antioxidant-rich ingredients including green tea, hojicha powder, mung beans, oats, and lactic acid. Based solely on Alicia Keys's complexion, I'd say that's a winning combination!
13. Isle of Paradise's Self-Tanning Drops lend your complexion a natural glow. If the bottom half of your face is a different shade from ::checks calendar 👀:: TWO YEARS of mask wearing, mix a couple of drops in with your moisturizer to even things out.
14. Youthforia's BYO Blush Oil provides a unique glow with every application as the color-changing formula reacts to your skin’s natural pH level. Since it's blendable and buildable, you can swipe on as little or as much as you like.
15. Kenra's Platinum Blow-Dry Spray cuts your drying time in HALF and acts as a thermal protectant and frizz tamer all the while. It's now racked up over 12,000 5-star reviews as well as a following on TikTok, sooo safe to say it's universally loved.
16. Peripera's Ink Velvet Lip Tint is just the ticket for days when you want to put in as little effort as possible. Swipe on the long-lasting emollient formula and go about your day as usual — no sipping through a straw or eating your salad like a Kardashian — because it's that dang durable.
17. Maybelline's Instant Age Rewind Concealer erases dark circles, redness, and acne. If a full face of makeup isn't for you, but you would like a lil' bit of convenient, easy-to-use coverage, check it out.
18. Hard As Hoof Strengthening Cream gives brittle nails some much needed back up so something as simple as removing a sticker from your latest TJ Maxx find doesn't leave you with cracked nubs.
19. Sky Organics' Castor Oil is loaded with fatty acids that nourish and hydrate your scalp thus encouraging healthy hair growth. For the best results, use it as a hair mask while you watch the new season of Euphoria. (AKA use it for ~45 minutes to an hour.)
20. Revlon's One-Step Hair Dryer makes styling your own hair a cinch. Now, I know that there's another TikTok-viral tool that's getting all the love rn, but this baby is less than $40!!
I hate blow-drying my hair SO much, I will go outside — no matter the temperature — with soaking wet hair instead. That was until this gadget came into my life. Now, all I need is five minutes (I *do* have a pretty short hair) and I leave with a perfect blowout!
PS: Reviewer's say this brush/dryer combo works well on all hair types including textured 4c curls and coils.
Promising review: "I have NEVER been able to give myself a nice blowout until I got this! I would dry, then straighten, then use a curling iron. On my first try with this tool, I was able to get gorgeous, soft hair in about 20 minutes. Amazing!" —Rachel S.
Get it from Amazon for $34.88.
21. Cuccio Naturale's Revitalizing Oil hydrates dry skin and strengthens your nails so you can work on growing them out, if that's something you've always dreamt of doing!
22. CeraVe Hydrating Facial Cleanser combines hyaluronic acid, ceramides, and glycerin to rid your pores of makeup, dirt, and excess oil while also locking in moisture. It's certainly no secret, but if you've been looking for a sign that it's time to finally try it, consider this it. ⬇
23. First Aid Beauty's KP Bump Eraser Body Scrub gets rid of pesky "chicken skin" — aka those tiny bumps clinically known as keratosis pilaris — with glycolic and lactic acids as well as pumice buffing beads. After a good scrub down, the results will make you feel like you got a legitimate chemical peel!
24. Wishful's Thirst Trap Juice 🧃 keeps skin healthy, strong, and bouncy with THREE types of hyaluronic acid and firming peptides. If your skin is parched, this is just the solution.
25. Soap & Glory's Flake Away decimates dead skin with an exfoliating but gentle mix of sea salt, sugar, apricot seed, and shea butter. Slather it on all over your body and you'll feel slick as a dolphin after.
26. Know Beauty's Bubbling Oxygen Mask brightens your complexion with a mix of goji berry, acai, and grape stem cells, resveratrol, and hydrolyzed silk. If you're unfamiliar, the ~TL;DR~ on those ingredients is that they help your skin retain moisture, fight off environmental aggressors, stimulate collagen production, and help repair damage caused by the sun. 🌞
27. Sunday Riley's Luna Retinol Sleeping Night Oil supports your natural skin elasticity with retinol while also soothing surface redness with blue tansy. Massage three to four drops in nightly after cleansing and you'll develop your glow in no time.
28. Bread's Hair Mask works on all hair types, but it was really developed with curly and textured hair in mind! Australian Kakadu plum + starflower oil join forces to create a superrrr hydrating, but super lightweight and creamy formula.
And more from BuzzFeed shopping editor Kayla Boyd who is pictured above! "Bread Beauty Supply is an Australia-based, woman-owned business that was founded by Maeva Heim in 2020. This product works best for hair types 3a–4c. I recently started using Bread products and I really love how lightweight and easy they are to use. Since I have mixed textured hair that's been frequently dyed, it tends to get very dry. After using this deep conditioner my hair felt so much better and softer. In addition to that, the smell is A-MA-ZING. Definitely one of my new favorite wash day products."
Promising review: "Amazing product! Fantastic! I appreciate the fact that its bigger than the shampoo, since I have a tendency to go through conditioner quite quickly, and I think this maximizes my use because 1) the size and 2) its so effective that you don't need to use a lot of it. The texture is marshmallow-y and it smells amazing (Froot Lops?). It isn't offensively strong either, and lingers pleasantly." —Irina G.
Get it from Bread Beauty Supply for $28.
29. Peach Slices Gel Moisturizer delivers an instant wave of hydration with a silky formula that goes on more like a serum. The clean, fragrance-free product also calms, brightens, and evens out skin tone with the aid of annatto seeds, grapefruit, and honey.
30. Pixi's Rose Tonic minimizes redness and helps balance your skin's pH without any harsh alcohol that way you're left with a healthy flush.
31. Touch Radiance's Sweet Like Mango Body Butter hydrates and smoothes skin with shea butter, vitamin E, and avocado and jojoba oils (among others). Best of all, it leaves you supple but not greasy!
32. Glow Recipe's Watermelon + AHA Glow Sleeping Mask smoothes your complexion and refines pores to reveal glowier skin by removing dead surface cells. Just slap some on before bed and you'll wake up — in the words of Beyoncé — flawless.
33. Noto's Natural Deep Serum is formulated with a laundry list of nutrient-dense natural ingredients including marula, rosehip seed, and wild carrot. Together they not only hydrate and nourish skin and heal skin via cell rejuvenation.
Noto is a queer womxn-founded brand from Gloria Noto. The company's products are vegan, cruelty-free, and inclusive. A percentage of sales on the brand's Agender Oil are also donated to community organizations like Planned Parenthood, Black Mama's Matter, and the LA LGBT Youth Center.
Promising review: "This is officially my new fave serum. It’s so light yet so nourishing. Other serums have always sat on my face and made me look oily but this makes me glow. I am a forever fan." —Nicole
34. Peace Out Skincare's Acne Champs trio helps you on your way to clearer skin with an oil- and impurity-erasing exfoliating cleanser, a gentle all-over serum, and a sheet of blemish-targeting dots you can wear overnight. Incorporate all three in your routine and watch them work their magic.
Promising review: "This acne kit from Peace Out has been amazing. Recently, I've been getting more acne from working out with a face mask on, but I haven't gotten any new ones since I started using the cleanser and serum from this acne kit. My skin feels smooth and hydrated after using the products. As an added bonus, the serum has a very nice scent." —Patricia
Get the three-piece set from Peace Out Skincare for $25 ($39 value).
35. Baby Foot's Exfoliating Foot Peel is SO effective, the before and after photos will both give you nightmares and earn a spot on your vision board.
36. Bolden Glycolic Acid Toner combines glycolic acid and antioxidants to target dark spots, uneven texture, and fine lines. The brand says it's ideal for oily skin, blemish-prone skin, and those dealing with hyperpigmentation.
37. Tinkle Eyebrow Razors gently remove peach fuzz and exfoliate your skin in the process. Just pull your skin taut and glide the razor over any unwanted hair.
38. Fluide's Universal Crayon will have your whole face shimmering and hydrated with its nourishing (and nonsmudge) shea butter formula. Lids, lips, cheekbones, noses — go ahead and apply it wherever you'd like a lil' bit of oomph.
39. Sienna Naturals' Curl Elixir refreshes roots with just a few spritzes! Whether you're wearing your hair in a protective style or are looking to add a little definition to your curl pattern, the brand's co-owners — Issa Rae and Hannah Diop — got you.
With aloe vera, baobab, and green pea proteins, as well as grape-seed oil, the spray delivers moisture to both high- and low-porosity stands.
Promising review: "I’m used to wearing heavier hair creams and leave-in conditioners to get my desired look. So, admittedly, I was skeptical when I went to use this relatively lightweight product. The outcome is all of the desired benefits (curl pattern, shine, reduced frizz, softness) without any of the undesired aspects, such as residue, waxy or crunchy texture, and contains no fragrances or other toxic products. I had wash-and-go hair on wash day AND it looks terrific upon waking up this morning. I’m really pleased." —Malia M.
40. Freck Beauty's Slimelight Highlighter blends with ease and lasts a longggg time so you can apply it once and not have to dedicate even 10 more seconds to touching up your look later on in the day.
41. And lastly, ice rollers are a handy addition to your skincare regimen for multiple reasons. They shrink pores, prevent wrinkles, reduce redness, and relieve general fatigue. Some reviewers even recommend using them for migraine relief, too!
New year, new beauty products!
