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    33 Beauty Products So Good, I Bet You'll Shed A Tear When They Run Out

    You might as well buy two at once because once you try them... there's no going back.

    1. I Dew Care's Chill Kitten Moisturizer combines prickly pear extract, heart-leaf extract, and aloe vera leaf in a deliciously cool-to-the-touch gel that hydrates and replenishes skin without feeling heavy or greasy. 

    the green and pink tub of clear gel moisturizer
    I Dew Care

    I recently started using this and I love it!! I have dry, sensitive skin and one of my favorite things about it is that it's fragrance- and oil-free. It goes on soooo smooth (it's not tacky or greasy) and it leaves me feeling like a glazed donut for a few minutes before it sinks into my skin. 

    Promising review: "Tried tons of moisturizers over the years and this is by far the best! It absorbs completely with no residue and really feels luxurious. I have sensitive skin and this has been great and doesn't clog my pores." —Jennifer K.

    Get it from Amazon for $20.70 or I Dew Care for $23.

    2. Summer Fridays' Sheer Skin Tint with Hyaluronic Acid + Squalane offers sheer-to-light coverage for those days when you don't have time, energy, or desire to do a full face of glam or are just looking for a no-makeup makeup look. While it's exceptionally lightweight, it still addresses redness, pores, and uneven skin tone, so don't fret!

    three models with different skin tones showing the shades swatched out
    two models with different skin tones wearing the skin tint
    Sephora

    Promising review: "LOVEEEEE. It's exactly what I need, a tinted moisturizer for the days I don't want to wear makeup but need a little something to help even out my skin tone and give me a glow. I love the dewy finish. I love the brand. 10/10." —caseyogburn

    Get it from Sephora for $42 (available in 10 shades).

    3. Pacifica's Glow Baby Booster Serum brightens dull skin and helps with texture thanks to superstar ingredients vitamin C and glycolic acid. You can use it on its own or combine it with your favorite moisturizer for an extra boost if ya need it.

    the bottle which has a dropper
    a model holding the bottle
    Pacifica

    Promising review: "Pacifica has been my favorite lately. I didn’t discover them till 2022 and when I tried the Glow Baby Booster Serum it worked wonders. I’m medium to brown skin tone and this serum just enhances my skin color and I feel like I look more beautifully brown! Even my boyfriend noticed it one time when I was in the passenger seat and the sun was hitting my face. I thought yaaassss! I use the serum alone sometimes too because I feel it moisturizes my face. It also smells amazing and I’d rate the scent at least 8/10. It also makes my face feel plump :)" —Evey_smilies

    Get it from Amazon for $15.20 or Pacifica for $18

    4. Vivienne Sabó's Cabaret Première Mascara both lengthens lashes *and* lifts them so you can toss your time-consuming curler and falsies in the trash.

    someone opening the tube of mascara
    a reviewer's before and after without the mascara and then with
    Instagram / Vivienne Sabó, www.amazon.com

    Promising review: "I never write reviews for things but this mascara was just so great I felt like I had to! I love lashes and my friends are used to me wearing thick coats of mascara at all times. Despite this, I got complimented on my lashes basically every time I wore this mascara this week. Multiple people even asked if I had extensions! This mascara isn't clumpy at all and makes your lashes look super long and defined without sticking them together. I've never had any problems with flaking and although it isn't waterproof, I've definitely used eyedrops, shed a tear, and gotten stuck in rain without them smudging or running down my face. All in all, this is my new holy grail mascara, and I'm thrilled!" —Sophie Johnson

    Get it from Amazon for $11.66+ (available in brown and black).

    5. Peripera's Ink Velvet Lip Tint is just the ticket for days when you want to put in as little effort as possible. Swipe on the long-lasting emollient formula and go about your day as usual — no sipping through a straw or eating your salad like a Kardashian — because it's that dang durable.

    reviewer wearing the coral link ink and holding the product
    reviewer in a pink shade

    Promising review: "My go-to lip stain forever. I will never buy another stain product. This is the best formula I have ever used and the colors are highly pigmented." —Tracie Higgins

    Get it from Amazon for $8.91+ (available in 28 shades).

    6. Maybelline's Instant Age Rewind Concealer erases dark circles, redness, and acne. If a full face of makeup isn't for you, but you would like a lil' bit of convenient, easy-to-use coverage, check it out.

    BuzzFeed editor applying the concealer under eyes
    BuzzFeed editor showing the under-eye coverage
    Kayla Suazo / BuzzFeed

    Promising review: "Best coverage for under-eye bags and dark circles! I have used a lot of expensive eye products in the past and this has them all beat. I have light- to medium-olive complexion and was perplexed as to what color to choose. I went with the Brightener and it was a perfect match. My daughter is darker olive and it also looks good on her. Looks and feels great and can't beat the price." —Ana R.

    Get it from Amazon for $8.36+ (available in 16 shades).

    Want more? Check out a BuzzFeeder's full review of Maybelline's Instant Age Rewind Concealer.

    7. Lovoir's Flick Stick was made for those who LOVE the look of winged liner, but can't help but shake like a leaf when attempting to paint them on. Now you can stamp 'em on and call it a day.

    a reviewer wearing the black winged eye liner
    a different reviewer holding the eye liner stamps

    This set comes with two stamps — one for your right eye and one for your left. Once you apply the wing, flip the pen over to find a fine-tip applicator so you can finish off your look.

    Promising review: "This thing is amaaaazing! I pretty much gave up on winged eyeliner because I just couldn’t get it right. Didn’t even know stamps existed and randomly came across this and it had good reviews so I gave it a chance. Got it in the mail and tried it right away and was sooo excited that I used the left stamp for both sides and it looked a little crooked. Then I remembered there’s a right and a left. Tried it again and it turned out beautifully. There’s just something about winged eyeliner that’s so fly. Ohhh and another thing. It’s pretty darn sturdy! I took a nap and caught myself rubbing my eye a little and thought, 'Dang, I messed up my eyeliner,' and when I got up and checked it was still intact! It def lasts all day." —Chrissy

    Get it from Amazon for $14.97+ (available in three sizes).

    8. Soft Pinch Liquid Blush — from Selena Gomez's Rare Beauty — delivers long-lasting, buildable pigment in your choice of dewy or matte finish. So if your face hasn't seen the sun for, ohhhhhh, say a year or so now, it can lend you a healthy lil' flush. 

    the tube of liquid blush in dewy muted peach
    all eight shades of blush swatched on three different skin tones
    Sephora

    Okay so I mayyyyy have been influenced into buying this by TikTok (I swear every other video on my FYP was someone using it!!!!) but it certainly lives up to the hype!!! I am def more of a ~skincare person~ than a makeup person but when I do lean into makeup, blush is one of my favorite products. This stuff is SO pigmented that I use a single dot between both cheeks (I use shade Joy which is a muted peach) and then blend it out with a brush. Whether I wear it on its own or over a sheer tint, the creamy, dewy formula melts into my skin beautifully and lasts all day.  

    Promising review: "This blush is amazing! First time trying liquid blush, but it's definitely worth it. This formula is so smooth and moisturizing as well as creamy. This was way more pigmented than I thought (in a good way). A little goes a very long way so I can tell this will last me a long time. The color is very similar to the photo online, but I was so surprised at how well it worked. Very blendable and flawless. Very beautiful packaging and applicator, too. Left a nice dewy finish and lasted all day long! I'm sure if I didn't remove it at night it would have lasted longer. :) Selena really hit this off! I'm now very interested in purchasing her highlighter and concealer, too!" —Sofiarosa

    Get it from Sephora or Rare Beauty for $20 (available in six shades).  

    9. Tower 28 SOS Daily Rescue Facial Spray uses just three workhorse ingredients — good ol' H2O, sodium chloride, and hypochlorous acid — to put redness and dullness in its place. 🥊 Used faithfully a.m. and p.m., it'll leave your complexion even and glowing.

    model holding the red bottle of facial spray
    Before and after shot of user with less facial acne after using the spray
    Sephora, Sephora

    Tower 28 is an LA-based small clean beauty brand specializing in nontoxic, nonirritating vegan and cruelty-free makeup and skincare. Amy Liu, the founder and CEO, worked for 15+ years as a beauty exec before leaving to create products that would suit her sensitive eczema-prone skin.

    Full disclosure: Many reviewers say the SOS spray's scent isn't super pleasant (think: chlorinated pool water) BUT it has helped them with hormonal breakouts and rosacea.

    Promising review: "This is a holy grail product. I swear I have glass skin now thanks to this spray. My texture, pores, skin tone, hydration, everything seems better. I love how it looks, how it smells, and especially how happy it makes my skin. I’ll be buying this for the rest of my life. I’ve already repurchased it twice. Worth the hype." —CBTarker

    Get it from Sephora or Tower 28 for $12+ (available in three sizes).

    10. Dr. Jart+'s Cicapair Tiger Grass Color Correcting Treatment is an A+ option if you're done dealing with 24/7 redness. The green-to-beige color-correcting treatment not only evens out skin tone, but also protects against UV damage and environmental aggressors so you can go about your day without thinking *too* much about your skin sucking up smog. 

    before and after of a model who had redness before applying the color correcting cream
    the mini jar of color correcting cream
    Sephora

    Promising review: "I’m not a fan of foundation or heavy layering of makeup. I’ve done color correcting creams here and there, but still had to pile on makeup on top, which I hate. This is my holy grail! My go-to, everyday! It gives me the glow I need and calms the redness in the most random parts of my face. Make sure you’ve 'warmed up' this cream before putting it on your face. It works wonders for me. I’ll always buy this. For more SPF protection, I add some underneath this cream" —GLKS

    And here's more from BuzzFeed Shopping's Deputy Editorial Director Elizabeth Lilly

    "I use this every single day. Seriously, the color-cancelling prowess is impressive. Also it took me nearly a year to go through the full-size jar. So if the price has you feeling iffy, you can try out a travel version. Seriously, I'm forever indebted to this stuff."

    Get it from Sephora for $20+ (available in two sizes: get the full-size here).

    11. The Inkey List Salycylic Acid Cleanser combines 2% salicylic acid + 0.5% allantoin + zinc compound to unclog pores, exfoliate, and reduce oil production. And diiiiid I mention it's only $12?!

    A model pouring out some of the clear cleanser
    Sephora

    Promising review: "Such an amazing product at an amazing price! I suffered with acne, huge pores, terrible oil, and a lot of hyperpigmentation on my face and neck. This product was the only thing that helped! I rarely get acne now, my pores are so much smaller and my face is less shiny!" —Ztanns

    Get it from Sephora for $11.99.

    12. Paula's Choice Skin Perfecting 2% BHA Liquid Exfoliant helps scrub away dead skin cells, leaving behind clear pores and a bright complexion. Apply it morning and night (after your cleanser and toner) and it'll leave ya lookin' as radiant as Ben Affleck when caught by the paps holding a whole tray of Dunkin' iced coffees.

    A reviewer showing before and after pictures of their skin
    The liquid exfoliant

    Promising review: "I have every skin issue you can think of. Rosacea, acne (hormonal, cystic, whiteheads, blackheads), dehydration, excessive oiliness, redness, all of it. I’ve spent probably thousands on a multitude of different products, trying to find one that would at least make a dent. I’ve had many procedures, many trips to the dermatologist. Nothing I’ve ever used, nothing I’ve ever done, has made such a profound difference in the appearance of my skin. Having rosacea, my face often felt hot, bumpy, and burned. While my complexion is naturally fair and pink, this has seriously covered all my bases in a gentle and effective way. I’ve been trying to turn my skin around for YEARS!! this was the product that did it. If I could give it 100 stars I would. It has seriously changed my life!!!"—hc

    Get it from Amazon for $12.35+ (available in two sizes).

    13. Supergoop! Glowscreen Sunscreen SPF 40 is ready to replace your sunscreen, primer, and BB cream with a light formula that not only protects against harmful rays and blue light, but leaves you downright luminous. 

    supergoop glowscreen in both shades, sunrise and golden hour
    a model before wearing supergoop glowscreen / a model after applying the glowscreen in sunrise

    FYI: The shade golden hour is a tad darker and gives you a just-left-the-beach kinda glow. 

    Promising reviews: "I can’t get enough of this product! I love the the consistency and the fact that it doesn’t have a scent. It wears really well under makeup and gives your face a pretty glow. I’m on my third bottle and will continue to purchase. Highly recommend!"—scw15

    "This is a new holy grail SPF. I have gotten so many compliments while wearing this. It has the prettiest glow and is perfect for a no makeup day to give your skin a little color. No greasy texture like some sunscreens. I’ll always have this in my makeup bag!"—Ahannah75

    Get it from Amazon or Sephora for $22+ (get the full-size version here).

    14. Olehenriksen's Glow2OH Dark Spot Toner uses AHAs (glycolic and lactic acids) to 🤜  fight off  🤛 dark spots, dullness, and uneven texture in as little as a week. Ofc consistency is key, so pencil it into your Google Cal or set an alarm to make sure you use it every day! 

    before and after of a model who used the toner for 8 weeks
    the bottle of toner
    Sephora

    Promising review: "I really like this toner, and I do recommend. It did exactly what I expected. I have oily/acne prone skin, with acne scars. This toner is non drying, it evened my skin tone, smoothed out my lines, and gave me an overall clean, fresh, bright skin tone. This is my choice for a nightly skin toner." —Gemaqt

    Get it from Sephora for $19+ (available in two sizes).

    15. Wishful's Yo Glow AHA & BHA Facial Enzyme Scrub exfoliates skin with an intoxicating mix of pineapple and papaya enzymes plus some BHAs and AHAs for good measure. Take it from me — a faithful user — after one application, your face will feel as soft as a baby's butt!

    a model applying the exfoliator
    the yellow exfoliator tube
    Sephora

    Promising review: "Absolutely worth the hype. Miss girl took ALL of my perpetually dry skin away in one use — just make sure you follow up moisturizer!!" —1303hrj

    Get it from Sephora for $21

    16. Youthforia's Pregrame Primer — formulated from sebum-reducing botanicals and plant-based ingredients — glides on skin and prevents your moisturizers/serums/other fancy skincare from evaporating. Use it as the last step in your skincare routine and whether you go makeup-free or do a full face, it'll leave your complexion bouncy, radiant, and ready for that lunchtime walk you planned your whole day around.  

    a model holding the primer
    Youthforia

    Youthforia is an Asian woman-owned small biz that aims to make makeup that's so good for your skin you can sleep in it. The founder, Fiona Co Chan, even tested the brand's blush by sleeping in it for two months! They are passionate about being environmentally friendly and not using fossil fuels or gross toxins in their products.

    I have been using this for a few weeks now and I'm in love. Whether I decide to wear makeup or not, I always slather on a few pumps of this at the end of my skincare routine (following cleanser/primer/moisturizer) to lock in hydration. And when I do wear foundation and the works, it creates the perfect base to build on (no oxidization whatsoever 😊 ). I have oily skin so primers are very hit or miss for me but this doesn't leave me greasy — after a few seconds it honestly feels like I'm wearing nothing at all. 

    Get it from Youthforia for $38.

    17. Laneige's viral Lip Sleeping Mask keeps your lips nice 'n' soft throughout the winter months when they tend to get dry and cracked. And the fact that it smells like candy certainly doesn't hurt!

    the laneige lip sleeping mask in a pink jar next to assorted berries
    Amazon

    Promising review: "If you suffer from chapped lips, or wake up to super dry lips, I highly recommend this product. It's very soft, a little goes a long way and lasts throughout the entire night. My lips always feel so soft and smooth. Been using it for a year, will never go back!" —Kelly

    Get it from Amazon for $24 (available in four scents).

    18. Juno & Co's. Clean 10 Cleansing Balm combines the powers of pearl barley and vitamin E to brighten skin, reduce hyperpigmentation, refine texture, and remove impurities (or, say, 10 layers of mascara). 

    photo of Juno & Co. cleansing balm
    reviewer photo of showing clean skin and lashes

    Check out more viral TikTok beauty products that actually work!

    Promising review: "I LOVE THIS PRODUCT!!!! I found it on TikTok, and OMG!! It works so well. I don't have to sit there and rub the crap out of my eyelashes to get the waterproof mascara off. I will admit, it doesn't take 100% of the makeup off, but about 95% of my makeup comes off. It is not water-resistant, as emulsifying it with water helps take the makeup off. I have not found a better makeup remover, and yes, that includes micellar water (which also works well but leaves my skin feeling oily). With this cleansing balm, my face feels hydrated and smooth. LOVE, LOVE, LOVE IT!!!!!!!! 1,000/10 would recommend!!!" —Deetje Frederick

    Get it from Amazon for $14.24

    19. Sol de Janeiro Brazilian Bum Bum Cream delivers on its promise to tighten and soften skin and give you an all-over glow, but really, reviewers seem to stick around for the intoxicating scent!

    Open tub of Brazilian bum bum cream with a product swatch
    person applying cream to thigh
    Amazon

    Promising review: “I never buy expensive beauty products for myself. This is the one exception. I got a little sample tub of it as a freebie, and I fell in love with it. It smells absolutely incredible, and the scent lasts for hours. Not only is it extremely moisturizing, but it's fast absorbing, which is perfect for someone like me who works with her hands all day. Plus, you don't have to use a ton of it at a time, so the tubs last a long time! This stuff is ABSOLUTELY worth the price, and I couldn't recommend it more!" —Starr

    Get it from Amazon for $22+ (available in two sizes).

    20. LilyAna Naturals' Eye Cream targets dark circles and puffiness so everyone in the office will assume you got a full eight hours of sleep and definitely didn't stay up until 3 a.m. scrolling TikTok...

    a reviewer holding the eye cream
    a reviewer's before and afters showing significantly less puffiness under their eye

    Promising review: "I LOVE THIS! I spent every weekend for about a month going to Ulta buying high-end face moisturizers and eye creams and then returning them because my dry skin had gotten soooooo bad on my face and especially under my eyes and nothing was helping! I am someone with super dry skin.....My eyes are still a little drier than I would like but this has helped tremendously and more than any other product. I was about to give up on even wearing concealer because it was looking so dry and crepey but my concealer is looking good again since I've been using this for a few weeks! I am also noticing a small change in my fine lines. Like others I started using this as a face cream as well and I could not live without this product! It is the most hydrating product for my face and eyes I have found and I have tried a lot!" —Amazon Customer

    Get it from Amazon for $15.15+ (available in four sizes).

    21. NYX's Pore Filler Targeted Stick acts like an IRL filter as it blurs pores and fine lines and leaves you with a smooth complexion. 

    a reviewer with the pore filler on half their face showing how it blurs large pores
    a different reviewer holding the stick

    Check out the TikTok here

    Promising review: "This is a life-changing product for me. I have HUGE visible pores that really age my face, as well as incredibly acne-prone skin that makes me break out from just about every product. I've started to use NYX Pore Filler on my face with some regularity, and it doesn't seem to cause any irritation or breakouts. It does an AMAZING job filling in and smoothing out my face texture. The difference to my skin consistency is astounding. My skin looks so smooth when I use this product. In the photo I'm using it on just one side of my nose and under the eye area, and the difference is very noticeable (I think!)." —Jenny Penny

    Get it from Amazon for $9.49

    22. Perfect Image's Glycolic Acid 30% Gel Peel removes dull, uneven layers of epidermal skin and stimulates cellular activity to reveal a softer, healthier complexion underneath. The professional-strength formula — which is boosted with retinol and green tea — also allows your skin to better absorb future products.

    before photo of a reviewer with dimpled skin texture on their cheeks
    the same reviewer after using the peel consistently and the pitting on their cheeks has lessened dramatically

    Promising review: "This stuff is absolutely incredible. In January of 2017 I finally decided to try an at-home peel in conjunction with retinoids. Take a look at the photos I posted and you'll see how happy I am with my progress (after photo on the right taken June 2017). I've used this peel once a week and have had incredible results. Previously I did three rounds of Fraxel, which only resulted in severe pain, peeling, and grossness. Oh yes, and an empty savings account. For 30 bucks every few months I achieved better results than I got at a dermatologist's office." —Meredith

    Get it from Amazon for $26.96.

    23. Missha's Soft Finish Sun Milk promises long-lasting SPF 50+ protection as it's able to withstand sweat and even tears if you're just overwhelmed by how beautiful the weather is. 

    In the progression photos above, you can see a reviewer before applying the sun milk, after applying the sun milk, and then the sun milk under makeup.

    Promising review: "I have dark, oily skin and purchased this product after reading recommendations. There is no white cast; you can barely see it upon application unless you use too much. You definitely do not need a lot, it spreads thin. When it dries, any color is gone. It also helps slow down my face getting all greasy as the day goes on, which I love. My skin is very, very oily but I can still apply this after my moisturizer and feel totally comfortable. I'm not a fan of scents, and the scent on this is extremely mild." —Ms. Renee

    Get it from Amazon for $15.70.

    24. Subtl Beauty's 5-in-1 Starter Stack comes with a concealer, highlighter, bronzer, lip and cheek balm, and shine control powder all in one tiny package so you can slip it in your purse when you leave the house. 

    concelear, lip cheek, bronzer, highlighter, and shine control powder in a stack
    Subtl Beauty

    Each stack comes with a lid and an applicator, and you can add as many products you'd like to achieve your desired makeup look. If you don't know where to start, you can take their quiz to help you build your dream stack.

    Subtl Beauty is a small business that creates travel-friendly, customizable makeup stacks perfect for beauty enthusiasts on the go. They also have a wide and inclusive shade range.

    Get a customizable starter stack from Subtl Beauty for $60 (originally $68; or build your own stack from scratch here).

    25. COSRX's Snail Mucin Repairing Essence addresses dullness and dehydration with — yes 😌 — 96% snail sludge that's harvested in a *100%* ethical and environmentally friendly way. Thanks for sharing the goods, friends! 🐌  

    a reviewer's before and after showing a significant reduction in acne and dark spots
    the snail mucin essence

    Promising review: "So I have been using this for a month and I have to say — AMAZING. It really has helped my dark spots, which are also tied to my hormones. So the fact that it lightens them and keeps them from getting dark again during my period is a testament to the power of this stuff. Plus, this stuff just keeps going!! One pump is enough for my face, or two for my face and neck. Because of this it will last! It works amazingly well and considering how much you get, this is an amazing product. I highly recommend it." —JH

    Get it from Amazon for $17.31.

    26. L'Oreal Paris Makeup's True Match Lumi Glotion delivers a sunkissed, natural glow even if you CAN'T STAND the sun and would rather fake it than sweat your buns of outdoors in pursuit of a tan. 

    Reviewer wearing and holding L'Oreal Paris Makeup True Match Lumi Glotion
    Reviewer wearing L'Oreal Paris Makeup True Match Lumi Glotion

    Promising review: "Didn’t need this but bought this due to watching a TikTok. Pleasantly surprised by the magical erasing powers. This product has magic dust. Gives you a great glow and erases imperfections with the thinnest layer." —Kim Wilmot

    Get it from Amazon for $11.01+ (available in four shades).

    27. Milani's Make It Last 3-in-1 Setting Spray and Primer is a godsend for sweaty bbs everywhere.  Spray it on after you're done with your makeup and it'll lock in your look for 16 hours — no creases, smudges, or streaks in sight. 

    Reviewer holding the Make It Last Milani three-in-one setting spray and primer
    reviewer wearing the setting spray

    Promising review: "I have been on the hunt for a good setting spray that will actually work for my super oily acne-prone skin. I even splurged and got the highly praised Charlotte Tilbury setting spray. This Milani one is so much better! I have way less makeup transfer to a mask (as a nurse I'm wearing a face mask for 12+ hours) and my makeup is no longer easily melting/sweating/wiping away off my face. If you've been struggling like me, you need this." —Stef

    Get it from Amazon for $9.47+ (available in dewy and matte finishes).

    28. Elizavecca's Milky Piggy carbonated bubble clay mask exfoliates and detoxifies skin with a combination of carbonated water, collagen, green tea, charcoal, and clay. And the fact that it erupts in a face full of selfie-friendly bubbles after three to five minutes? Well, that's just icing on the cake. 

    reviewer with the bubbly face mask applied
    after showing the same reviewer's clear, bright skin

    Promising review: "I have used this mask twice, and so far, I love it. I have acne scars, enlarged pores, and blackheads, and after two uses, I can already notice a difference in the appearance of my skin. My pores look smaller already, and the blackheads are clearing. I have used everything on my face, and nothing has worked on my pores. I LOVE this mask. It looks so funny!" —jburge

    Get it from Amazon for $11.

    29. Peach & Lily's Glass Skin Refining Serum is packed with peach extract, niacinamide, hyaluronic acid, and peptide complexes — all of which help your skin look brighter, dewier, smoother, and just downright radiant. Apply a small amount after you clean and tone your face but before you moisturize! 

    gif of someone applying the serum to their hands and rubbing it onto their face
    the clear serum
    Peach & Lily, Target

    See it in action on TikTok here

    Peach & Lily is an Asian woman-owned small business that specializes in Korean skincare products made of natural and toxin-free ingredients. 

    Promising review: "I saw this serum all over my TikTok for you page, and I knew that I had to try it out, as their serum is so versatile and can cover and help so many kinds of skin concerns that I've been dealing with since my early teens. And now, ever since using it, I honestly swear by it. If you are considering trying the Peach and Lily collection products, I 100% recommend this serum repeatedly. My skin had never looked this great until I first tried it out. And my face looks so glowy, clear, and radiant." —Natalie Y.

    Get it from Peach & Lily, Target, or Ulta for $19+ (available in two sizes). 

    30. Peter Thomas Roth's Water Drench Hyaluronic Cloud Hydra-Gel Eye Patches are the quickest way to feel like you're getting a spa treatment right at home. Pop some on while you settle in for a Monday night of hate-watching The Bachelor and say bye-bye to dryness and puffiness.

    a model wearing the blue under eye patches
    the light blue eye patches which come with a small spatula for application
    Sephora

    I am a bigggggg fan of eye patches and I think these might be my favorite ever. Now — it's important to know that I'm not a skincare snob. Name brands/prices don't mean anything to me, but results do. So if I can find a $10 product that performs as well as a $50, incredible! That said, I have to emphasize that these really are worth the $$$. They stay put (I *detest* eye patches that slide around the whole time you're wearing them) and seriouslyyyyy moisturize. They help not only with hydration, but puffiness and dark circles, too.

    Promising review: "Tried these for the first time and am impressed! I kept them on longer, until they were pretty much dry, and when I took them off I couldn’t believe my eyes — pun intended. There was an obvious visible improvement. My under eyes were no longer puffy, looked a lot smoother, and the dark circles were much better. They are cooling gel cushions and feel very refreshing and soothing. They have no fragrance. This is now a part of my skincare regimen and will definitely be buying this again." —susanshi

    Get 30 pairs/60 patches from Sephora for $55.

    31. Benefit Cosmetics' Boi-ing Cakeless Concealer comes in clutch when you have a spot or two you'd like to camouflage. The versatile concealer can handle it all — acne, under-eye bags, discoloration, you name it — with just the littlest swipey-swipe.

    the concealer in shade 1 fair neutral
    before and after of a model wearing shade 12 dark warm
    Sephora

    Promising review: "This product is so good! I would compare it to the Tarte Shape Tape. Very often I use it alone with setting powder to cover my blemishes and it gives a beautiful even tone to my skin!" —Jocelyneml

    Get it from Sephora for $24 (available in 26 shades).

    32. Youthforia's BYO Blush Oil is a TikTok fave because it's designed to react to the pH levels of your skin, giving you the perfect rosy touch that's specific to you. How cool is that?

    writer applying the blush to her cheek
    the blush container
    Emma Lord / BuzzFeed

    Youthforia is an Asian woman-owned small business established in 2020 that specializes in environmentally friendly, cruelty-free makeup made with at least 90% renewable ingredients.

    Check out a TikTok of the BYO Blush in action.

    BuzzFeed Shopping writer Emma Lord says: "I tried this out myself and I have to say, it is WILD watching it adjust to your skin's pH in real time. It was a very bright pink at first but super easy to spread — a bit like Glossier's Cloud Paint, except personalized. It's very long lasting, too — I applied in the morning and could still see a rosy glow by the end of the day."

    Get it from Amazon for $35.99 or Youthforia for $36.

    33. And K-Beauty brand The Saem's Iceland Hydrating Eye Stick improves under eye elasticity and keeps bags at bay so no one will be the wiser if you nostalgia-binged The Angry Beavers (my fellow '90s babies — it's on Amazon Prime!!!) into the wee hours of the morning. Plus, it comes in a cutesy polar bear container and, I mean, that's enough to sell me. 

    the polar bear-shaped product
    a reviewer's before and after showing how the stick has decreased under eye bags and puffiness

    How does this cute lil' guy work, you may be asking? It's filled with active marine ingredients like Icelandic moss, xylitol, niacinamide, and adenosine — that's how!

    Promising review: "I love this so much! It's super hydrating and feels really nice under the eyes. Recently my eyes have been super puffy due to allergies and this has been helping. I would recommend putting it in the fridge before you use it so it's extra cooling. I think that this product is comparable to if not better than Milk Makeup's Cooling Water Gel Stick (which I have also tried)." —Amazon Customer

    Get it from Amazon for $8.09

    When I cut open my Summer Fridays Skin Tint to make sure I truly got every last drop: