When Facebook bought WhatsApp for $19 Billion in February, it solidified the social network as one of the most formidable companies in the space. It also made it a nice easy target. Which is why this month, WeChat, the Chinese-based messaging app and direct WhatsApp competitor, decided to take a shot at Facebook and its CEO, Mark Zuckerberg, with a series of new ads.
The first WeChat ad, which was released this month on WeChat South Africa's YouTube channel, depicts a man named Mark with Zuckerberg's exact haircut dweebily confessing his social woes to a stereotypical shrink. "I created the social network and now my friends, they're un-friending me," he groans, before being offered to try WeChat's 'superior' service.
The second ad isn't any kinder. At one point the therapist taunts the CEO in a patronizing tone telling him, "Mark, your anger is merely a cry for help."
Currently WeChat is behind WhatsApp in the messaging wars with 355 million users. Just yesterday, WhatsApp announced it had cracked 500 million monthly active users.
Charlie Warzel is a senior writer for BuzzFeed News and is based in New York. Warzel reports on and writes about the intersection of tech and culture.
Contact Charlie Warzel at email@example.com.
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