How do you talk to a machine?
It’s a peculiar question, and one the Google Glass team struggled with while designing the headset. Social networks and online communities have the luxury of developing their own languages over time, but when it comes to launching hardware, it’s a crucial decision that could have serious consequences. Google has grand ambitions for Glass to be an important, paradigm-shifting product, but to have even the faintest chance of that happening, it’s crucial that every element of the experience feels natural.
Posted today to her Google+ page, Glass product marketing manager Amanda Rosenberg explained how she came up with Glass’ catchphrase, “Ok, Glass” almost by accident. According to the post, it was “the only phrase I could think of.”Rosenberg also included a list of “suggestions” for glass activation words, some of which seem to be more than a little tongue-in-cheek, including:
If Google Glass manages to really catch on, its already well-known activation command, “ok, Glass” could end up being uttered by millions of bespectacled humans every day. If not, it will be awarded a plot in the graveyard of discarded tech jargon.
Listen up Glass
Hear me now
Let me use Glass to
Go Go Glass
3, 2, 1…
Pew pew pew
While it’s quite possible, users could force Google to change its “hot word” — comments on Rosenberg’s post already mention the possibility of a customized catchphrase — “Ok, Glass” feels about as natural as talking to a machine can (even if it does sound a bit like talking down to a younger sibling).
Regardless, it’s heartening to see the company didn’t go with “pew pew pew.”
- It's not just you. A massive attack has brought down major sites like Twitter and Spotify for some users in the US.
- In case you missed it: Trump and Clinton roasted each other at a charity dinner and it was awkward AF 😬
- A Mexican judge has approved the extradition of drug cartel leader Joaquín "El Chapo" Guzmán to the United States.
- This guy casually sat in a flooding Starbucks during intense storms in Hong Kong and became the internet's newest hero.