Apple’s New iPhone Ad Reminds You You’re Helplessly Addicted To Taking Photos

There’s no turning back now.

1. Apple has a nice new ad out today, reminding us that the iPhone is the world’s most popular camera.

2. It’s true, the iPhone’s camera has changed how we shoot photos and video forever. It’s also turned us into crazy people who do this:

3. And this:

4. And we’ve all done this one:

5. Louis C.K. even makes fun of our insane camera-happy ways in his newest standup special:

6. Anyway, it’s too late now. This isn’t a punchline anymore:

7. It’s part of the pitch:

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Charlie Warzel is a senior writer for BuzzFeed News and is based in New York. Warzel reports on and writes about the intersection of tech and culture.
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