Gone are the days when entrepreneurs needed brick and mortar stores to bring their ideas to life. We are living in an entirely different landscape now. If you have the potential and skill, you can run an independent business in the virtual world. The increasing trend of online shopping has given a boost to e-commerce entrepreneurship.
Being an e-commerce entrepreneur is not as easy as we often assume. There are many e-commerce startups and individuals who have failed within a short span of their entry into the field. Some of them persisted and eventually found their way out of the woods.
As per a popular study by two MIT professors, the average age of a successful e-commerce entrepreneur is 45 years. That’s because the road is longer and harder than most can imagine.
It’s natural for people to wonder about the success stories of famous ecommerce entrepreneurs. The more we get to know about their struggles, the more we grasp the concept of how to upscale a business venture in the digital environment.
Without further ado, let’s have a look at six entrepreneurs who are crushing the e-commerce game:
Companies need a strong marketing campaign to survive in the crowded marketplace of this day. Digital marketing has turned out to be a strong weapon to turn the tides in favor of many well-known companies. It has compelled brands to seek the assistance of reliable digital marketing companies.
Depesh Mandalia is an experienced name in this regard. His company, SM Commerce, which works closely with Facebook, serves global clients in designing e-commerce strategies through social media ad campaigns. Brands, agencies and freelancers have adopted his advertising approach in delivering collective global Ecommerce revenues of over $500M.
Mandalia dedicates substantial resources to research and development strategies that help his team come up with fresh concepts like BPM and Core-4, two popular methods they use for growing businesses online.
Turnover of human capital is a major problem in the competitive corporate sector of the present times. Freelancing offers an instant solution to businesses. Companies can hire people of varying skill sets from all over the world. This, however, sometimes leads to reliability and trust issues.
Nathan Hirsch and Connor Gillivan founded FreeeUp to resolve this issue. They aimed to pre-vet all virtual assistants, agencies, and freelancers before allowing them to step on their platform. The basic mission of FreeeUp is to make acquiring talent easier for the business owner as well as opening better opportunities for freelancers. Companies can now connect with qualified freelancers from across the world.
It saves time for both parties and helps them move forth into a long-term work relationship.
The fashion Industry has taken a whole new turn due to the enhancements provided by Ecommerce. You can order online from anywhere in the world and receive your order of clothes, shoes or anything else within days. And from the entrepreneur's perspective, you can create and crowdfund products that never existed before.
Aftersocks, is the brainchild of Joel Bijlimer, and it turned out to be an instant success in the industry because of its brilliant concept. These are the socks with sturdy soles that women can easily carry in their purse. The motive is to help women protect their sore feet after a whole night of partying. They can remove their heels and switch into a pair of Aftersocks once the night is over.
Bijlimer is an modern Ecommerce entrepreneur. He launched a crowdfunding campaign that reached its goal within five days. More than 4000 customers were supporting the project. Apparently, it was a pain point for many people. This new track taken by Joel introduced entrepreneurs with a new way of connecting with customers.
Jeffrey Sawyer Lee
Everyday chaos around us is bound to make us forget about our health and well-being. This behavior leads to poor quality of life in the long run. To deal with this attitude, some ecommerce entrepreneurs approached the healthcare and fitness industries. Jeffrey Lee is a famous name in this field.
Intending to improve life and fitness of people around him, he came up with the concept of FitTrack. It allows the user to track and monitor their health accurately. The first product that he introduced was Dara. It is a smart scale that is available at an affordable price. It measures seventeen health metrics and its compatible with Android as well as iOS.
A combination of metrics enables the user to get an insight into their health. The FitTrack Catalog continues to grow, and by the end of 2020, it will probably hit $20 million. It is a new approach to keep track of personal health and one that is quite feasible for people.
In previous times, a common term used in the marketing sector was “media buyer.” It was a person whose job was to operate on behalf of the advertiser. He or she helped them secure a promotional message on television, radio, or billboards. But as digital media began to gain a firm-footing in marketing, it has become a completely different struggle for advertisers to secure audience attention.
Joshua Keller and his partner have also contributed to this disruption of this space with their company, Union Square Media Group. They use data from the market to formulate viable tactics. This technology allows advertisers to study the buyer’s behavior and then scale up their media buying process accordingly.
It might come as a surprise to many that an industry as mainstream as jewelry is also equally affected by the digital media. Eric Toz is the developer of Shine On, which is a jewelry company founded in 2016. Toz had to go through exceptional challenges and obstacles at the initial stages of his venture.
Determined not to fail, Eric worked tirelessly to create an on-demand jewelry production line. He hoped that this would allow marketers to sell jewelry with zero risks and upfront costs. This method will also make it possible for them to enhance their marketing efforts as they would have extra cash at hand.
In the end, it would be apt to state that ecommerce is creating waves in almost every sector. It is thus required that each brand must lookout for creative ideas to drive its sales growth and enhance its market reputation.