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    29 Things From Small Fashion Brands That You'll Wish You Knew About Sooner

    Hidden fashion gems that will help you upgrade your wardrobe.

    We hope you love the products we recommend! All of them were independently selected by our editors. Just so you know, BuzzFeed may collect a share of sales or other compensation from the links on this page if you decide to shop from them. Oh, and FYI — prices are accurate and items in stock as of time of publication.

    1. Handmade huarache sandals made with 100% leather. These flats are proof that you never have to sacrifice comfort for style.

    Ankle-strap woven shoes with black and white diamond pattern on the top
    Macarena Collection / Etsy

    BTW — Macarena Collection is a small biz based in Buena Park, California! All of the shoes are handmade by Mexican artisans. Since they only make whole sizes, they suggest sizing down if you're in between as the shoes will stretch and mold to your feet as you wear them.

    Promising review: "Can I give these 1,000 stars? They are soooooo comfortable!!! I was afraid because my feet are on the wider side, but oh my do they fit absolutely amazingly well!! Don’t hesitate to buy them!! I love them! I love them! I Love them!!" —Jennifer Baez

    Get them from Macarena Collection on Etsy for $39.99 (originally $49.99; available in sizes 5—10).

    2. A pair of Oprah Winfrey-approved firecracker earrings. These showstoppers have a dose of dazzling color that will keep all eyes on you during your weekly company Zoom meetings.

    Amazon, Lola Ade

    Lola Ade is a small Nigerian woman-owned business that sells jewelry and accessories. The owner has been producing handmade jewelry since 2010.

    Get it from Lola Ade on Amazon for $34.99.

    3. A gorgeous evil-eye ring bright enough to block bad vibes and make your manicure-less hands pop.

    Model wearing three rings
    EvileyeFavorSupplies / Etsy

    Promising review: "I loved it! So pretty, just like the picture. Adjustable to ring size. Truly in love with it! Thank you so much!" —Lucia

    Get it from EvileyeFavorSupplies on Etsy for $12.82 (originally $14.25, adjustable band; available in three colors).

    4. An electric pink lace bustier set so you can luxuriously stroll around your sweltering hot apartment in style.

    Love Vera

    Love Vera is a Black woman-owned business that sells lingerie, undergarments, apparel and loungewear.

    Get the set from Love Vera for $64 (available in sizes S—4X and two colors).

    5. A ribbed halter top with a built-in bra — this stretchy top provides maximum comfort and support without any wires. It's perfect for impromptu Zoom meetings because you can even go bra-less so BRB, going to snatch these up in every available hue.

    Model wearing brami halter
    Klassy Network

    Klassy Network is a woman-owned small business and fashion brand that is most known for their Brami tops. They also sell blouses, bottoms, swimwear, and eyewear.

    *I* wish that every top I owned was a Brami top so I could trash all of my traditional bras. I own a few of their shirts in different styles and they are absolutely amazing! Somehow the shirts provide the support of a bra without you having to actually wear a bra. It feels extremely comfortable. The fabric is soft and very well made. I truly do wish that there was a way to apply this fabulous non-bra bra technology to every single blouse.

    Promising review: "I totally love these Brami Halter tops. Being a cup size C; not having to wear a bra was almost impossible for me. With the Brami I am so happy that I do not have to use a bra plus still keep my boobs in place. These are so versatile that I used them every where .. all the time.. even to do yoga. I just love them!" —Zaidy B.

    Get it from Klassy Network for $39.99 (available in sizes XS—3XL and five sizes).

    6. A silky cooling cutout loungewear tee so you can work from your couch or bed — just don't fall asleep! The soft fabrics help your body stay cool, wicks away moisture, and blocks odors.


    Sheex is a small business that specializes in bedding and sleepwear. They use a moisture wicking, temperature controlling, wrinkle resistant fabric that is incredibly soft in all their products.

    Promising review: "This is the best sleepwear ever. It's super soft, the fit is great, cool and comfortable against my skin. There is no overheating at night. " —Shirley M.

    Get it from Sheex for $54 (available in sizes XS—XXL and three colors).

    7. A floral green midi dress with a slit that's perfect for absolutely any occasion from summer weddings and dates to picnics and vacations.

    Model wearing the dress in green
    Blanco And Barley / Etsy

    Blanco And Barley is a US-based Etsy shop filled with dresses, knitwear, and a bunch of other cute things.

    Promising review: "This dress was the perfect length and looks absolutely beautiful! I got a bunch of compliments as well while wearing it." —Mckayla

    Get it from Blanco And Barley on Etsy for $49.35 (available in sizes S–L and in two colors).

    8. A futuristic chic bodysuit to take the athleisure trend to a new level. The stretchy spandex makes it comfortable to work out in but still looks super fashionable.

    Solely Fit

    Solely Fit is a Black woman-owned brand creating functional activewear that looks super nice. The pieces are made to work out in and hang out in. This bodysuit is made from a mix of polyester and spandex, so it fits comfortably.

    Get it from Solely Fit for $110 (available in sizes XS—XL).

    9. A satin-lined hoodie which combines the best parts of a warm towel and silky sheets into one item. Basically you'll feel snug as a bug. Plus, the satin hood is super gentle on your hair.

    Model wearing beige satin lined sweater

    Kin is a Black woman-owned business that sells hoodies, haircare items, shea butter, and satin pillowcases.

    Promising review: "I literally LIVE in this hoodie! It’s extremely soft. My hair hasn’t dried out or started to frizz (thank goodness). I’ve received lots of compliments on this hoodie. I also purchased another for my sister. I am planning on purchasing another." —Britany B.

    Get it from Kin for $59.99 (available in sizes XS—4XL).

    10. A faux croc shoulder purse that looks like it came straight off the runway. Anyone who see's you in this will be convinced you're a high-end handbag connoisseur.

    JW Pei

    JW Pei is an family-owned (husband and wife Yang Pei and Stephanie Li) brand with minimalist accessory designs that are made with sustainable vegan materials.

    Get it from JW Pei for $59 (Apple Pay, Google Pay, PayPal, and Venmo are available).

    11. Hand tie-dyed orange and black sweatpants which are made from cotton and french terry (two of the most lightweight and comfortable fabrics in existence) so they're super soft and perfect for summer when you're tired of wearing shorts and skirts.

    Model wearing orange and black sweatpants
    Big Bud Press

    Big Bud Press is small owned business based out of Los Angeles that specializes in producing unisex clothing. The brand prides itself on using 100% quality cotton and having all their apparel made locally. They are also environmentally conscious and use 100% recycled poly bags for everything.

    Get it from Big Bud Press for $63 (originally $82, available in sizes XXS—6XL).

    12. A show-stopping adjustable one-piece bathing suit with a wrap tie waistband. You won't ever want to wear a cover up because this was made to be seen from top to bottom.


    Momma is a Korean woman-owned small business founded by Jackie Robinson. The brand prides itself on creating classic yet comfortable swimwear using sustainable fabric.

    Get it from Momma for $150 (available in sizes XS–XL and in four colors).

    13. A striped rainbow midi dress with puffed sleeves that will ensure you get a barrage of compliments whenever you wear it.

    Model laying in the grass while wearing the midi dress
    Mr Water New York / Etsy

    Mr Water New York is an Asian-American woman-owned New York-based Etsy shop filled with unique, stylish, and sometimes vintage-inspired pieces.

    Promising review: "I absolutely love this dress!! I get so many compliments when I wear it and it’s truly one of a kind." —Victoria Kennedy

    Get it from Mr Water New York on Etsy for $89 (available in sizes S–XXL).

    14. A comfy sweatshirt and sweatpants set that will become your winter uniform! Seriously this can take you from the living room, to virtual meetings, then the grocery store in style. All you'll have to do is rinse, wash, repeat!

    Black Vibe Tribe

    Black Vibe Tribe is a woman-owned business that sells apparel and home goods.

    Get the sweatshirt for $64.99 and sweat pants for $64.99 from Black Vibe Tribe (available in sizes S–3XL).

    15. A faux pearl hair clip so you can feel and look like Queen Elizabeth... even though you've technically been wearing pajamas all week.

    Hair clip on top of pink box on table
    Fibs and Fables

    Fibs and Fables is a Black woman-owned business based in Washington, DC. The brand specializes in hair accessories that are inspired by mythology and folklore.

    Get it from Fibs and Fables for $18.

    16. A splurgy pair of runway-ready gold chain flats — these are super comfy and and have a leather in- and outsole.

    Aminah Abdul Jillil

    Aminah Abdul Jillil is a Black woman-owned business based in Anchorage, Alaska that sells footwear and accessories for woman and children.

    Get it from Aminah Abdul Jillil for $445 (available in sizes 6—11).

    17. A chic full-length cardigan dress that's a must-have item for every closet. This cozy wrap dress will ensure you never have to sacrifice comfort for style.

    Model wearing dress

    Hanifa is a woman-owned fashion brand.

    Get it from Hanifa for $209 (available in sizes XXS—XL and nine colors).

    18. A 24-karat gold-filled chain-link earrings with an unbreakable bond and endless style possibilities.

    Ten Wilde

    Ten Wilde is a Black woman-owned gold jewelry design line based in Los Angeles creating signature pieces at an affordable price for every person.

    Get it from Ten Wilde for $60.

    19. A floral wrap around skirt to make you look and feel like you're strolling along the Amalfi Coast even if you're only running errands — aka strolling back and forth from your apartment to the corner bodega.

    Model wearing pink floral skirt, woven handbag, and white blouse
    Lilly's Kloset

    Lilly's Kloset is a Black woman-owned online boutique that was founded by Kemetria Lilly in 2012. The shop is based out of Houston and offers unique and glamorous clothes, shoes, and accessories.

    Get it from Lilly's Kloset for $42 (available in sizes 1XL–3XL).

    20. A stunning wrap dress with a casual fit that will make your impeccable sense of style seem effortless.

    Whimsy + Row

    Whimsy + Row is a woman-founded sustainable clothing brand that produces limited-run designs in Los Angeles. They use up-cycled and eco-friendly fabrics and ensure that all of their workers are paid a fair wage.

    Promising review: "I wore this dress for my engagement photos. The color was perfect for the timing of our photos and wedding (both in September), and the lightness and cut of the fabric moved beautifully in the breeze. We took our photos along the cliffs/shoreline in San Diego, and the color and movement were stunning against the backdrop. The cut of this dress, with the deep V-neck, tie waist, and open back, are particularly attractive, and I have received so many compliments on our photos." —Meaghan Roach

    Get it from Whimsy + Row for $228 (available in sizes XXS–XL and in five colors).

    21. Mid-rise emerald-printed wide-leg pants to take relaxation to the next level. They're stretchy and flared on the bottom so each step will feel like walking on air.

    Model wearing pants
    Kin by Kristine

    This item is listed as final sale on the brand's website!

    Kin by Kristine is a Black woman-owned fashion brand founded by Kristine Thompson. She started her career as a plus size blogger before becoming a designer. The brand carries tops, dresses, jackets, pants, and skirts.

    Get it from Kin by Kristine for $45.95 (originally $62.95, available in sizes 14—26).

    22. A printed pencil skirt with a high slit that'll inspire you to do your best Angelina Jolie right-leg Oscar awards pose.

    Cee Cee's Closet

    Cee Cee's Closet is small Black-woman owned business founded by two sisters, Uchenna and Chioma, whose designs are inspired by their Nigerian heritage. They specialize in making high quality bold fabric, jewelry, body care, and decor.

    Get it from Cee Cee's Closet for $45 (available in sizes XS—3X)

    23. A personalized tote bag that you can get for yourself and as gifts for others. It's made from cotton and has enough space to fit all your necessities and produce — so basically it'll be your work, picnic, and grocery carrier.

    Model wearing personalized tote bag outside
    AdornmentbyC / Etsy

    AdornmentbyC is a woman-owned small business based out of Anaheim, California.

    Promising review: "Thanks to this shop I've found a new favorite tote bag to add to my rotation. Really love the style, quality, and range of color choices :). Would definitely purchase from this shop again, these totes would make amazing gifts!" —Gianna Santos

    Get it from AdornmentbyC on Etsy for $20 (available in 16 thread options).

    24. Splurge-worthy sunglasses that are guaranteed to keep you looking chic throughout the entire year. Yup, we are here to declare that shades are appropriate for any season, outfit, or reason.

    Model wearing sunglasses
    Coco and Breezy

    Coco and Breezy is a woman-owned fashion brand.

    Get it from Coco and Breezy for $300.

    25. A loose linen dress you'll want to live in because it's perfect for any task or occasion — party, errands, picnics, you name it. If this staple isn't in your closet, you need to add it to your cart immediately!

    model wearing a gray and white linen dress

    MagicLinen is a family-owned small business based in Lithuania that creates beautiful linen clothes and home products that are all Oeko-Tex certified, meaning they are free from harmful substances and chemicals.

    Promising review: "This dress fits perfectly. I love the wide neckline and how it hangs. The pockets are my favorite." —Sherrice K.

    Get it from MagicLinen for $79 (available in sizes XS–2XL and two colors).

    26. Red tassel earrings which may look heavy but actually feel light as a feather. On those days when you don't feel like dressing up, let these steal the show.

    Red tassel earrings on marble background
    The Tiny Tassel

    The Tiny Tassel is a small Black- and woman- owned brand based in Charleston, South Carolina. The owner, Mimi Striplin, debuted the jewelry and accessories company in 2015. All of their products are handmade by Mimi with the help of her mother and sister.

    Get it from The Tiny Tassel for $18 (available in two styles).

    27. A three-piece bathing suit (top, bottom, jacket) that will make you feel like you're on a tropical beach even if you're just walking down your local boardwalk.

    model wearing the bikini top and bottom which have multi-colored palm tree leaves on them and the matching long-sleeve cropped jacket
    Kloset Envy

    This triple-threat swimwear ensemble is from a small, Black woman-owned business that features a variety of tops, bottoms, dresses, and more!

    Get the bikini top from Kloset Envy for $31, the matching jacket for $40, and the  bikini bottoms for $33 (available in sizes X–XL).

    28. Unisex color-block sneakers handcrafted by angels using a soft linen fabric for the interior. They envelop your feet so they feel as snug as a bug in a rug, aka your sore soles already thank you.

    the blue, pink, and light pink stretchy sneakers with laces across the top
    Domo Ink

    Domo Ink is Black woman-owned small business based out of Jurupa Valley, California!

    Promising review: "These shoes are well-made and comfortable. The colors are just like the picture. These are perfect warm-weather shoes!" —Kathryn Lindrose

    Get them from Domo Ink for $74.99 (available in women's sizes 5–12 and men's sizes 3–14).

    29. An 18-karat gold faux diamond ring to make you feel like you just married Prince Akeem. Best of all, it's stackable and sparkles just like the real stone.

    Model wearing ring
    Oma The Label

    Oma The Label is a woman-owned business based in New York, New York that sells jewelry and apparel.

    Get it from Oma the Label for $69 (available in sizes 6—9 and two styles).

    Looking for the perfect gift for any occasion? Check out all of BuzzFeed’s gift guides!

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    The reviews for this post have been edited for length and clarity.