Browse links
US residents can opt out of "sales" of personal data.
We hope you love our recommendations! Some may have been sent as samples, but all were independently selected by our editors. Just FYI, BuzzFeed and its publishing partners may collect a share of sales and/or other compensation from the links on this page.
Magical beauty products you'll never want to be without.
Promising review: "I love mini things and that's what initially attracted me to this razor. I figured it would be great for traveling too. It's adorable but not impractical at all. I use it as my regular shower razor. The short handle is actually more stable for shaving bc you hold it closer to the blades, which makes it easier to control. The wide handle also feels more secure. The blades cut really well, and the bkue stuff all around them is great for lubricating the area being shaved. All around perfect little razor!" —Lea H.
Get it from Amazon for $8.99.
Promising Review: "This product is amazing! I learned about it after extensively scouring the web for the best detangling comb. After one use, I’m convinced it may be the most transformational element in the detangling process for my and my daughters’ hair. My 11-year old didn’t even realize I was comb detangling her hair when it was her turn until she heard me singing the product’ praise. It is so important to have a product like this on the market for those with 4c hair looking to maximize the length and strength of our hair; the detangling process often feels like a hindrance to this goal. Recommending this product to everyone!" —Customer
Get it from Amazon for $6.29 (available in five colors).
Promising review: "I use this religiously and notice a huuuge difference. I have allergies and tend to rub my eyes, which isn't great for my lashes, but this serum seriously helps with fallout and helps my lashes look much longer — when I use this they grow long enough to brush my brow bone, which would never happen otherwise. At the end of last year, I tried a different lash product (after running out of Grande lash for a while because ::shrugs:: pandemic) and it did *nothing* after *weeks*of trying. Now I'm back on the Grande lash for five to six weeks now and my lashes are already significantly longer. It just works, my friends." —BuzzFeed Writer, Maitland Quitmeyer
Get it from Amazon for $65+.
Promising review: "No matter what I do or what expensive and high-rated product I try, my flyaways are an annoying constant. This product has completely rid me of my daily top-of-head flyaway frizz! I wish I would have discovered this product years ago! It smooths my hair out and truly lasts all day. Be careful, as a tiny bit goes a long way!" —RachelOK
Get it from Amazon for $7.98
Just a note that you don't have to lay your edges, but this is great if you do!
Promising review: "Girl! This edge control is bomb. I have 4b/4c hair and this lays my edges no problem! It even survives the Caribbean heat. It didn’t turn white on me unless I packed too much on, but I just sprayed with some water before I applied and it worked out. It smells GREAT and it’ll last me ages. I bought it like, months ago and I still have about half left and I use it every day. GREAT bang for your buck." —Chelsea R.
Get it from Amazon for $4.99+ (available in four sizes).
Promising review: "This stuff does not just sit on top of your lips and make them slimy — it actually absorbs and makes them feel like baby-soft skin. Not sticky at all and no shine so it's great to go outside around the lip where the dryness is without showing. In winter especially, my lips are red and irritated and stinging from the dryness and I have to keep applying lip goo all day. This stuff, one application and they feel soft for hours even after eating. Use it at bedtime and they are perfect the next a.m." —pltrn
Get it from Amazon for $13.59.
Promising review: "I've had oily skin my whole life and have used countless types of oil blotting sheets because they're life savers. THESE ARE AMAZING. They're a great deal, big sheets, and they pull out one at a time so easily. I'll never go back to other brands. Give these a try — they're completely worth it. They work well and are easy to use. I have no negative things to say at all." —Kelsey
Get a pack of 200 sheets from Amazon for $11.95+ (available in three formulas).
The Aztec Healing Clay can also be used as a face mask that's great for people with oily skin and hyperpigmentation. Combine the powder with apple cider vinegar.
Promising review: "I have very thick, super curly, coarse hair. I have been natural going on nine years. I’ve never been able to wear my hair in a wash and go style because my roots were always puffy, tangled, and had no curl definition. It would just swell up and look like cotton. Oh but then I used this miracle in a jar. It’s messy, and takes forever. But for the first time in my natural hair journey, I have been consistently wearing wash-and-gos. Takes me no time to style my hair, it’s moisturized, shiny, and looks so healthy. I’ve had soooo many people tell me how healthier my hair looks now. If I could give it 20 stars just for my hair I would!" —keina
Get it from Amazon for $14.95+.
Mane Club is a small business based in New York City. They specialize in hair and skincare products.
Promising review: "This is one of the first products I've bought for my curls that don't make them super crunchy. I don't have super curly hair, wavier, and it's been my favorite product I've ever used on my hair, it leaves it soft." —Zoe K.
Get it form Mane Club for $8.
Promising review: "I switched from using make-up pads and make-up remover for environmental purposes, and switched over to re-useable make-up cloths and micellar water. This has been my favorite, as it removes make-up and cleanses skin. I have very sensitive skin, so I just use this on my face at night and follow up with a light moisturizer. This combination has done wonders for my skin, and I keep on coming back to this one by Garnier because I've had no negative side-effects." —Claire
Get it from Amazon for $6.78.
Promising review: "It’s important to exfoliate your face so that when you use your serums, oils and creams they can all be absorbed properly. This product is amazing. Immediately my dead skin was balling up and after washing off, my skin was glowing! Blackheads were removed and my dry skin patches smoothed. I slept with a moisture mask and in the morning I was like a new woman." —Alexandra L Plazas
Get it from Amazon for $9.97.
It's also cruelty-free and vegan!
Kulfi Beauty, affectionately named after a type of South-Asian ice cream, is a South Asian woman-owned beauty brand that makes products to celebrate and empower the diverse needs of their culture.
Promising review: "Love the eyeliner. It's the best I have ever used. It goes on smoothly, neatly, and easily. It still looks good at the end of the day." —Charlotte A.
Get it from Kulfi Beauty for $20 (available in five shades).
Thayer's Witch Hazel is also alcohol-free!
Promising review: "I have been using this twice a day for about a month now. After I cleanse my face, I use a cotton round and apply it all over my face and neck. I noticed reduction in redness and spots within two weeks! Just last night my boyfriend asked 'Did you already take your makeup off?' I had just cleansed my face and applied my Thayers. When I told him so, he said 'You look like you’re still wearing your makeup!' As someone who has always had some issues with acne and uneven skin tone, the reduction in redness is a god send! Definitely worth the cost to try it if you’re even slightly intrigued by this product’s abilities." —Ashley
Get it from Amazon for $5.99+ (available in three scents).
For more *glowing* praise for Thayer's check out "This Highly Rated Witch Hazel Toner Is The Best Skin Care Product Under $10."
This small biz specializes in innovative, on-the-go makeup essentials and is known for their compact and customizable beauty product stacks.
Promising review: "Such a great little brush! So versatile. One of those makeup basics everyone should have. My adult daughter spotted mine in my makeup bag and immediately wanted one for herself." —Shawn Morgan
Get it from Subtl Beauty for $20.
Runako & Co is a small business founded by Tawanda Gumbo. Their beeswax for a lot of their products is from his hometown of Zimbabwe. He specializes in all natural and organic body butters, scrubs, and apparel.
Get it from Runako & Co for $14+ (available in three scents and three sizes).
Promising review: "First, let me start off with saying I have always HATED styling my hair. I’m not good at it and it takes WAY too long to do. My hair is fluffy/frizzy, and I have a lot of it. It takes me about 20–25 minutes to dry it with a normal blow drier. When I’m done with drying, it’s normally so frizzy and crazy that I MUST flat iron, or else it looks like I just woke up. Flat ironing would take me another 20 min or so, so we’re looking at 45 min total to do my hair. Nope. I don’t have the time or patience for all that, unless I’m going out at night. And then I discovered this Hot Tools miracle. I’ve only been using this a little less than a week, but it’s changed my hair life and I am telling all my girlfriends. It’s reduced my time from 45 minutes to 10. TEN!! Not only that, I don’t have to flat iron my hair, which saves time and heat exposure to my fine hair. The end result is SO smooth." —BayAreaShopper
Get it from Amazon for $54.75.
Promising review: "This product is just perfect for my skin type! I’m using it every night and it’s helping me a lot with my post inflammatory hyperpigmentation problems caused by my last acne outbreak. I have been using this product for 1.5 months and the results are visible. My skin looks more hydrated and the dark spots have cleared. (I’m also using benzoyl peroxide based acne treatment to control my acne while I’m using this product)." —Desiree
Get it from Amazon for $14.95.
Promising review: "I really like this concealer for everyday use. Let me start off by saying I’m an admitted makeup addict so I have a ton of concealers mostly more expensive ones but this little gem really surprised me. I have very sensitive skin especially around my eyes and this concealer didn’t bother me at all. It works well, not a super glam perfect canvas well but great for a natural everyday look. It’s quick and easy to put on and doesn’t crease or wear off easily. It washes off easily with soap though. This is my new go to concealer for quick everyday makeup." —Amanda
Get it from Amazon for $4.33 (available in 18 shades).
Check out BuzzFeed's full review of Maybelline's Instant Age Rewind Concealer for more deets.
Promising review: "I do not claim to understand the science behind these tiny miracles, but they have changed my life. I spent my work day looking forward to going home and putting one of these bad boys on my newly erupted Mt. Zit and the overnight results were shocking. Not only is it grossly satisfying, but it saved me several days of walking around with a bloody crater in my face because my previous method of dealing with unsightly blemishes was to pick pick pick."—Amazon Customer
Get a pack of 36 stickers from Amazon for $12.99.
Promising review: "If you’ve ever wanted lash extensions but didn’t want the hassle associated with them, you will fall unconditionally and irrevocably in love with the Glossier Lash Slick. (That’s a Twilight reference, don’t h8.) I admit that I didn’t think I would like it — I’m not an eyeliner gal (I lack the patience required) and rely heavily on blush and mascara to make me look half awake, so I usually prefer formulas that add a crap ton of drama. But this! This is so surprisingly good! It doesn’t flake, doesn’t clump, lengthens a ton, and looks *extremely* natural. It’s also incredibly easy to remove! My regular face wash is able to take off every last speck, no intense rubbing required. It’s also very buildable, so I can add on multiple swipes to give my look some extra oomph if I wanted to… and it still doesn’t look clumpy or smudge. I’ve stopped wearing mascara every day due to ::looks around:: these times, but this is my holy grail eye product and will eventually become my ~wear this every single day~ mascara once I get back to the office." —BuzzFeed Writer, AnaMaria Glavan
Get it from Glossier for $16.
Each day, work the oil into your nails and cuticles and they will begin to grow and strengthen so you don't have to worry about weak nails anymore!
Promising review: "I had peeling, weak nails for years. Tried everything. I bought this in February. This size bottle lasted a bit more than a month religiously applying it two to three times a day. I was really seeing great improvement so I bought another bottle in late March. By May, all the peeling had grown out and my nails were getting stronger every day. I then bought the big 4-ounce refill bottle because I never want to run out of it again! Cannot recommend this stuff enough!" —Diana
Get it from Amazon for $8.50.
Promising review: "I am a doctor. Not a dermatologist though. In our world when it comes to dermatology issues we have a saying: "if the skin is too wet, then dry it; if it is too dry then wet it; if this doesn't work, then use steroids!" I have struggled with a dry skin for a long time and have used a lot of different emollients and moisturizing creams. My face was often red, and would peel off. I really though I had some autoimmune condition, and tried a course of steroids. I tried this cream, and did wonders for me." —Mounir Errami
Get it from Amazon for $16.08.
Promising review: "This literally changed my life. I was one of those people who used to complain about needing to wash my hair DAILY. I have thin, light blonde hair. I looked greasy and unkempt after one day, not even taking into consideration working out or sweating. But now?! A whole new world. Now, my hair can look smooth and straight, because I don't need to wash, dry, then straighten every morning (what a time-suck!). Now, I just straighten and dry shampoo. I've used the extra time in mornings to improve my makeup routine, take my dog on longer walks, etc. AND I look more put-together at work. Get this stuff. Conserve water. Never look back." —Eemn83
Get it from Amazon for $8.79.
Promising review: "This is smooth, blends well with foundation and feels good on the skin. Sets well with powder. I sometimes wear it alone for a little smoother look, since it's colorless it doesn't look like foundation. The price is great and I've yet to see it in a store. I like that I can control how much to apply and a little goes a long way. It appears to wash off well. Will be buying it again." —Y. C.
Get it from Amazon for $9.
Promising Review: "I love this product and how well it worked/works! I used it with gel nails and and led/UV lamp and it worked great!! It dried almost immediately and a little goes a long way! I love this product and will be back once this runs out! I love it and it makes me want to paint my nails because I don't have to worry about so much correcting any mistakes! Love it, thank you!" —Kathy Gortney
Get it from Amazon for $7.99.
Promising review: "I regularly used the Tinkle facial razors, which I thought worked well, but I just used one of these razors for the first time yesterday and OMG the amount of peach fuzz and to my surprise dead skin that came off was shocking and oh so satisfying. I will definitely be stocking up." —I & S. Stark
Get a pack of three from Amazon for $4.99.
Promising Review: "This product is just as good or better than those high-priced products at beauty counters. My makeup artist actually is the person that introduced me to this product. I'm a singer in a band and I need to look great onstage...this product holds up and stays in place and feels amazing on my skin. I highly recommend it!" —Rose Petersen
Get it from Amazon for $10.47.
Promising Review: "My poor feet have been extremely neglected ever since I was pregnant two years ago. This was the first time I really ever had very rough, hard heels and 'old'-looking feet; so bad, I didn't even want to have a pedicure or wear sandals. Anyway, these foot peels were super easy to use and boy are they effective. It was the fourth day that my feet began to peel — very strange! Totally painless. The new skin coming through was very soft, like new. I would totally recommend. My sister and mother have requested their boxes." —Ally CHR
Get it from Amazon for $27.95.
Promising Review: "I've tried quite a few waxes over the years and this one might be my favorite. I seem to get fewer broken hairs (and my hair breaks very easily), and it usually grabs everything even if I have a few hairs going in a different direction. I really don't like anything else for my bikini line. I do Brazilians on myself and that isn't for the faint of heart. Having to redo sections is not only painful, but annoying. It's also a waste of product and therefore money. I do one section and I'm done. Sometimes I need to go a second time in the opposite direction, but usually not. I have very sensitive skin and some waxes result in rashes, not something you want to be dealing with on freshly waxed sensitive areas. This one, I've never had an issue. Love it." —Kate
Get it from Amazon from $39.99.
Promising Review: "This stuff is amazing! Like magic! Thought I’d give it a try as I usually use the powder w brush to cover up my grays in between colors, but this stuff... OMG! Sprays right on and looks so dang natural! I thought this stuff would rub off on my pillowcase too, but it doesn’t!! And I used a lot! Even over gelled hair for my slicked-back look cuz when I wear my hair up as pictured I get lots of gray there above my ear. No, this is not my gel look obv but it also washes out nicely. I just can’t say enough about this stuff. Worked like magic and I felt beautiful! Covering up grays in between is a cinch!" —PinkTears
Get it from Amazon for $16.99.
Promising review: "These are wonderful for everyday application. Honestly, I’m lazy and prefer not to wash my applicators after every use. I’m able to use a clean one every application, and then just wash all the used ones in one sweep. They are much more dense than other brands but these work just as good, if not better. Promise." —Victoria cossata
Get a set of five from Amazon for $9.99.
Promising review: "This product changed my life. Before I found out about Cantu, I had heat damaged, dry, lifeless hair AND I was spending $15–$20 on ineffective products, hoping something would help me like my hair. Then I found this online and decided to give it a try. I’m so happy I did because it gave me so much confidence in my 3c/4a curls!" —EJ
Get it from Amazon for $5.97.
Promising review: "This is a must-have item. This goes on super smooth, nice, and evenly. You just take the roller that’s included and then roll it where are you want highlighted. It stays put with no flaking. I recommend this product and all products by this brand. Their eyeshadows are fabulous, too." —mom2jav
Get it from Amazon for $28.
Promising review: "I found out about this oil a few months ago, so I decided to give it a go. It works great! I experienced 1.5 inches of hair growth in 2 months which is a lot for me. My hair normally grows like .5/half of an inch, so to almost double my hair growth is amazing. Ladies, you need to try this oil. I highly recommend it." —Tiffany N.
Get a three-pack from Amazon for $26.94.
Promising Review: "I love this lipstick. I fell asleep with it on and it stayed on all night. It has amazing pigment and dries within about five minutes. As a busy mom I probably won't try another lipstick!" —Amanda Williamson
Get it from Amazon for $6.64.
Promising review: "Easy to wash off and I have been using these for about over a month now. My face is so much smoother and it leaves my face feeling clean and soft. When I first put it on I love that it has a brush and the brush is easy to clean too. I just mix it up real good and brush onto my face and let it set and it will get really tight but then that means it’s almost time to wash it off. I don’t think it’s has a bad smell at all, I see a lot of people staying that. I think it’s mild scent and this zombie mask is so awesome and I just use it twice a week! Going to be ordering another one soon." —Lacy Mead
Get it from Amazon from $30.95.
Promising Review: "So I use this primer for my eyeliner AND eyebrows. It is a life changer! I work with jobs, and majority of the day I'm waitressing outside on the patio in the humidity, I needed something to keep my eyeliner intact so I didn't look like a raccoon by the end of my shift. It literally kept my makeup looking like I just put it on all day no matter how bad I sweat in the heat! I used it only on my eyes first just to try and I was amazed. So the next day I tried it as a primer for my eyebrows too before I filled them in and it does the same for my eyebrows! I'm in love with this product." —Molly
Get it from Amazon for $13.48.
Promising Review: "This is the only product that has ever cleared up my acne and I have tried many, including prescriptions. It took about six to eight weeks to see a difference, and it got worse before better, but it works. It has made my skin look so much better. It also doesn't dry my skin out like every other product." —Ash2008
Get it from Amazon for $24.52.
Promising review: "After using Lights, Camera, Lashes by Tarte for the past year, I got tired of breaking the bank over mascara. My sister suggested Essence Lash Princess False Lash Effect and I IMMEDIATELY fell in love. It provides dramatic length and great volume. I can honestly say I can’t stop looking at my eyelashes in the mirror every single day because of how awesome they look. Also, it is very long-wearing. I go from an eight-hour workday right to the gym and sweat like crazy...and this stuff doesn’t budge! I love it!" —Carrie E Miller
Get it from Amazon for $4.99.
The reviews for this post have been edited for length and clarity.