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    33 Beauty Products From TikTok That’ll Keep You On Trend

    A roll-on highlighter, spray-on hair tint, and other products that will make you look like you have your own glam squad.

    We hope you love the products we recommend! All of them were independently selected by our editors. Some may have been sent as samples, but all opinions and reviews are our own. Just so you know, BuzzFeed may collect a share of sales or other compensation from the links on this page if you decide to shop from them. Oh, and FYI — prices are accurate and items in stock as of time of publication.

    1. Kristin Ess Rose Gold Temporary Tint delivers a dose of bold, beautiful color to hair — no commitment (or bleaching!) required. Spray it on wet or damp tresses and enjoy a fun look that will last through at least one to three shampoo sessions.

    Reviewer with pink hair from using product
    Bottles of product on pink background

    Promising review: "I absolutely love this stuff. There's no commitment and no staining the hair. It is literally a put-in-and-wash-out product. I have platinum-blonde hair and there was no tint of pink left behind or anything. I love this stuff! It's gives you rose-gold pink hair, so beautiful." —Lee

    Get it from Amazon for $12 (also available in a pack of two).

    Check out this TikTok by @leeleeslimthick!

    2. NARS Radiant Creamy Concealer is a cult favorite for a reason — the crease-free formula feels like silk, covers dark circles, lines, dark spots, anddddd can be used as a contour and highlighter.

    Psst, I've used this for years and it's a tried-and-true pick. One of the bests out there!

    Promising review: "I have struggled for years with concealer and have a love/hate relationship with them. I love what they can accomplish when you have the right product and the right skills. Until now I had not managed to get either. This actually works beautifully, even in my unskilled hands. It's easy to apply and more importantly a breeze to blend. It does not crease like so many concealers do on over-40 skin, and it hides the bluish tint under and around my eyes perfectly." —douglas119

    Get it from Sephora for $30+ (available in two sizes and 30 shades).

    Check out this TikTok by @imansabrina!

    3. Olaplex No. 7 Bonding Oil acts as your hair's own personal security guard by protecting it from sun damage and frizz, all while preserving your natural or dyed hue. Plus, it's lightweight and works on a variety of hair types.

    Olaplex oil bottle on white background
    Model showing hair before and after using oil
    Sephora

    Promising review: "I have had my eye on this product for about a year. I saw great reviews but was hesitant to buy it because it’s not 'curly girl friendly.' I ended up getting it after running out of my last oil and it’s AMAZING. It doesn’t make my hair greasy and my hair looks shiny and is so soft. I can’t wait to see how it helps my damage in the long run." —EliseKush

    Get it from Sephora for $28.

    Check out this TikTok by @haiirologybyjen!

    4. Bold Uniq Purple Hair Mask reverses any of those DIY hair dye mistakes. It's perfect for gray, bleached, or streaked hair because it tones down yellow hues.

    Promising review: "Let’s be honest, for an at-home hair product that takes five mins in the shower, this mask kicks ass! I’m so mad I didn’t take before-and-after pictures. But I went from a yellowy bleach blonde to a cool icy blonde in just four minutes! Badass! Next week I’m going to leave it in just a little longer to get a couple of those stubborn brassy blonde highlights out, but seriously for an at-home hair treatment, you can’t beat it!" —Shelly K.

    Get it from Amazon for $29.95.

    Check out this TikTok by @phoebe_sykes!

    5. Maybelline Lip Lifter Hydrating Gloss helps add moisture to your pout with hyaluronic acid. It glides on evenly, doesn't feel sticky or drying, and comes in 14 highly pigmented shades!

    Reviewer showing lips with two shades of gloss on them
    Reviewer showing two bottles of lip gloss

    Promising review: "I was looking at Fenty, Kosas, and other lip glosses at Sephora and then I heard about this Maybelline lifter gloss and decided to try this instead. Since I could get three or four different colors in this gloss for the same price as one of the high end gloss, I went this route after reading all the good reviews here. The reviews were right — this lifter gloss has the same kind of applicator brush, wear, and moisturizing capabilities as high-end glosses. My favorite color is stone — it's a great neutral nude that flatters a lot of different skin tones." —Z Fam

    Get it from Amazon for $6.74 (available in 19 shades).

    Check out this TikTok by @feymarie_!

    6. Cantu Coconut Curling Cream repairs heat-damaged curls! The thick formula is infused with silk amino acids and 20 moisturizing butters and oils that will saturate your strands and spring them back into shape.

    Promising review: "This product changed my life. Before I found out about Cantu, I had heat damaged, dry, lifeless hair AND I was spending $15–$20 on ineffective products, hoping something would help me like my hair. Then I found this online and decided to give it a try. I’m so happy I did because it gave me so much confidence in my 3c/4a curls!" —EJ

    Get it from Amazon for $5.97.

    Check out this TikTok by @cecilialaulanne!

    7. L'Oréal Paris Infallible Fresh Wear Powder Foundation feels like Tinker Bell applied your makeup with a light but magical touch. It's a full-coverage powder formula with a matte finish and stays put! It blurs redness and acne and lasts all day — sign me up!

    Reviewer before using foundation
    Reviewer after using foundation

    Promising review: "I really love this so far. It blurs my poors and provides medium to full coverage. It does't transfer at all. It also has a faint pleasant fresh sent that I really enjoy, and it feels very lightweight on the skin. This might be my new holy grail foundation!" —Alyeisia

    Get it from Amazon for $9.75+ (available in 19 shades).

    Check out this TikTok by @juliarosemondbeauty!

    8. A RevAir Hair Dryer works its magic from root to tip on all hair types (1a–4c). This genius straightener gives a salon-worthy blowout with just one tool: Drop your hair section by section into the device, hold for up to 60 seconds, and await the jaw-dropping results (you won't feel any heat or tension at all!).

    RevAir dryer on marble counter
    Me with dry hair with no product in it before using RevAir
    Me with my hair straightened after using my RevAir
    RevAir, Chantel Turner / BuzzFeed

    I own this amazing device and it is the best straightening product I've ever tried. It has always been impossible for me to straighten my curly roots with a traditional blow-dryer, so I always had to flat iron my hair afterwards. I have naturally curly hair so all that heat has resulted in a lot of damage. With this product, I don't have to do that anymore. My hair is straight from my roots to my ends after using this. I also love that I can't feel the heat on my scalp at all! I have thick 3c hair and doing my entire head takes about 10–15 minutes. The device can take a little getting used to but MyRevAir and YouTube have tons of helpful tutorial featuring people with all different hair textures and types successfully using the dryer. (Psst...You can also use this to instantly dry dreads, braid-outs, twist-outs, or stretch your natural hair in minutes!).

    Promising review: "I am amazed at the results of my hair after using my RevAir. I have always had the worst shrinkage and couldn't find a way to stretch out my hair when I did a twist. This is revolutionary; not only did it stretch my hair but my twist-out was popping!" —Marquet S.

    Get it from RevAir for $369 (originally $399).

    Check out this TikTok by @twistedprettybylina!

    9. Tower 28 Daily Rescue Facial Spray soothes dry, irritated skin with just one spritz. It's safe for all skin types because it doesn't contain any alcohol, oil, or fragrance.

    Model before and after using spray
    Sephora

    Tower 28 is a woman-owned small business based in Los Angeles. The founder, Amy, started the brand after working 15+ years in the beauty industry. Despite her career, she was unable to find a solution for her skin issues until she created Tower 28. The company specializes in non-toxic, vegan, cruelty-free beauty products that are safe to use on all skin types.

    Promising review: "This product is perfect for refreshing my skin throughout the day and calming my redness. As it only contains three ingredients, it’s so calming for my super sensitive skin. I keep it in my purse at all times for whenever my skin needs a pick me up. This product has truly helped me. I see a major difference." —travis3145

    Get it from Sephora for $28 (available in two sizes).

    Check out this TikTok by @kileekearns

    10. Denman Hair Brush cuts styling time in half because it detangles and shapes curls at the same time! The evenly spaced bristles ensure you always have a head of perfectly sculpted spirals.

    Reviewer showing half of her hair curled with brush and half of her hair air dried without brush
    Reviewer hand next to white brush on table

    Promising review: "I love this brush! I ordered because I saw a Youtube video of a girl with curly hair using it, and her curls came out amazing! I always do wash-and-gos, and I usually would only brush/comb my hair in the shower style it once I was out, but sometimes if I waited a little longer to style it, my hair would get dry and frizzy. It would be almost impossible to get my curls defined without getting back in the shower. With this brush, now all I have to do it spray my hair with water, put product in it, and comb it through with this brush, and my curls are poppin'! My image shows before and after use of the brush about 30 minutes after getting out of the shower. The brush is also very sturdy and you can take rows out if you want a looser curl!" —Kirstie

    Get it from Amazon for $17.95+ (available in three styles and four color sets).

    Check out this TikTok by @makenzieandmalia!

    11. Lovoir Winged Eyeliner Stamp creates the perfect winged eyeliner every 👏 single👏 time👏. AND it will last! Whether you're sweating, swimming, or crying, you can confidently wipe your eyes without fear of messing up your purr-fect cat-eye.

    Reviewer gif showing how to apply Eyeliner Stamp
    Reviewer photo showing results of using Eyeliner Stamp
    Maitland Quitmeyer / BuzzFeed

    Promising review: "I just want to make my morning routine as easy as possible. i love winged liner but i don’t have the steady hand for it without mistakes. This makes the perfect and consistent wing every time. Love it! I ordered the 10mm and now i’ll have to try the 12mm!" —Julie B

    Get it from Amazon for $12.72 (available in three sizes).

    Check out this TikTok by @kingaborysiewicz!

    12. Aztec Secret Indian Healing Clay is destined to become your holy grail hair mask — and with over 29,000 + reviews, you won't be alone. Just mix this 100% natural calcium bentonite clay with apple cider vinegar for a clean that digs deep to remove impurities and buildup from your scalp and strands.

    Reviewer holding tub of mask
    Reviewer with clay in her hair
    Reviewer with curly hair after rinsing out clay

    The Aztec Healing Clay can also be used as a face mask that's great for people with oily skin and hyperpigmentation. Combine the powder with apple cider vinegar.

    Promising review: "I have very thick, super curly, coarse hair. I have been natural going on nine years. I’ve never been able to wear my hair in a wash and go style because my roots were always puffy, tangled, and had no curl definition. It would just swell up and look like cotton. Oh but then I used this miracle in a jar. It’s messy, and takes forever. But for the first time in my natural hair journey, I have been consistently wearing wash-and-gos. Takes me no time to style my hair, it’s moisturized, shiny, and looks so healthy. I’ve had soooo many people tell me how healthier my hair looks now. If I could give it 20 stars just for my hair I would!" —keina

    Get it from Amazon for $14.95+ (available in two sizes).

    Check out this TikTok by @maya_daguchi!

    13. Maybelline's Instant Age Rewind Concealer glides on smooth right under your eyes to hide dark circles and bags. Plus, it takes seconds to apply and blend because of the handy sponge applicator.

    former BuzzFeed editor applying the concealer under eyes
    former BuzzFeed editor showing the under-eye coverage
    Kayla Suazo / BuzzFeed

    Promising review: "I really like this concealer for everyday use. Let me start off by saying I’m an admitted makeup addict so I have a ton of concealers mostly more expensive ones but this little gem really surprised me. I have very sensitive skin especially around my eyes and this concealer didn’t bother me at all. It works well, not a super glam perfect canvas well but great for a natural everyday look. It’s quick and easy to put on and doesn’t crease or wear off easily. It washes off easily with soap though. This is my new go to concealer for quick everyday makeup." —Amanda

    Get it from Amazon for $9.99 (available in 18 shades).

    Check out this TikTok by @brittanybearmakeup!

    14. Kenra Platinum Blow-Dry Spray aims to cut down heat-styling time by 50%, condition hair, and tame frizz. Based on their 12,000+ positive reviews and TikTok hype, it looks like they've achieved their goal. TL;DR: If you're in the market for a triple-threat thermal protectant, add this to your cart.

    Reviewer showing blown out hair after using product
    Reviewer holding product in hand

    Promising review: "I LOVE the smell of this! Bought it due to frizzing from coloring my hair, but really didn't believe that it shortened drying time. I mean, how can something putting moisture on you hair shorten the drying time, right? I was shocked. I don't know if it cut it down by 50%, but I did notice blow-drying my hair took quit a bit less time. I am sold on this stuff. Makes my hair feel like silk, but not greasy (I was worried about it making my hair greasy) and it takes only a few sprays to get the results. I hold it about 15" from my head and spray the top, both sides and the back once, the rub it in with my hands. Perfect!" —Janice C. Henderson

    Get it from Amazon for $36.99 (available in three different styles and sets).

    Check out this TikTok by @alissa_does_beauty_!

    15. Schick Hydro Silk Touch-Up Facial Razor gives you salon-quality dermaplaning results. It'll get rid of unwanted hair, remove dead skin, and lightly exfoliate your face.

    Reviewer's face before using razor
    Reviewer's face after using razor

    Promising review: "I regularly used the Tinkle facial razors, which I thought worked well, but I just used one of these razors for the first time yesterday and OMG the amount of peach fuzz and to my surprise dead skin that came off was shocking and oh so satisfying. I will definitely be stocking up." —I & S. Stark

    Get a pack of three from Amazon for $4.99 (available in a three or nine-pack).

    Check out this TikTok by @kendrathemom_!

    16. Bestool Detangling Brush is a gift from the gods for those of us who have shed a tear or two during the detangling process. It has a unique design and ergonomic shape that allows for a painless hair-smoothing process with minimal hair loss involved.

    Reviewer holding hair from using brush
    Reviewer detangling hair with brush

    Promising Review: "This product is amazing! I learned about it after extensively scouring the web for the best detangling comb. After one use, I’m convinced it may be the most transformational element in the detangling process for my and my daughters’ hair. My 11-year old didn’t even realize I was comb detangling her hair when it was her turn until she heard me singing the product’ praise. It is so important to have a product like this on the market for those with 4c hair looking to maximize the length and strength of our hair; the detangling process often feels like a hindrance to this goal. Recommending this product to everyone!" —Customer

    Get it from Amazon for $7.69 (available in five colors).

    Check out this TikTok by @vhnaturalhair!

    17. Neutrogena Hydro Boost blasts moisture back into your skin thanks to hyaluronic acid, which helps banish dryness and lock in hydration so your makeup won't pill.

    Reviewer holding bottle in hand
    Reviewer face after using cream
    BuzzFeed / Kayla Sauzo

    This noncomedogenic beauty staple is also oil-free, dye-free, and fragrance-free!

    Promising review: "This is the most amazing moisturizer I have ever used. I have an oily T-Zone, and have always had a hard time with moisturizers feeling greasy on my skin. This one is so light but so effective. A tiny little bit covers your entire face, and it feels like you have nothing on your face at all. You're left with your skin feeling soft and smooth. When I tell people that I'm going to turn 53, they never believe me. They say I look 35. Thank God for this product!" —Charlotte Wooden-Hillis

    Get it from Amazon for $17.72.

    Check out this TikTok by @isabellytomassetti!

    18. Elizavecca CER100 Collagen Coating Hair Protein Treatment reverses heat damage by coating your strands with a blend of ceramides and collagen. The duo also protects your mane from damage caused by harmful relaxers, dyes, and bleach — if you switch up your look just as often as your underwear, you're going to want to stock up on this miracle in a bottle.

    Reviewer showing hair before and after using product
    Reviewer holding product in hand
    Bek O'Connell / BuzzFeed

    Promising review: "I love this hair treatment. I went to the salon a few months ago and had a Japanese Silk Magic Straight Perm and Brazilian Keratin treatment done. My hair is very damage from all of the bleaching, coloring and chemical treatments and I iron my hair two to three times a week. I use this collagen treatment for overprocessed hair about one to two times a week and I can really see the difference. My hair is noticeably less frizzy after air drying and it feels moisturized, soft and silky. It also smells really nice. It's a small bottle, but a little goes a long way on my hair which is mid-bicep length." —Narina A.

    Get it from Amazon for $6.78.

    Check out this TikTok by @arbeautyhn!

    19. E.l.f. Poreless Putty Primer is made with squalane and blurs your pores to help your complexion feel soft as silk. It's perfect for oily complexions because it provides a matte finish that doesn't look dry, plus it's tiny enough to toss in your bag in case you need a midday touchup.

    Reviewer wearing product
    Reviewer holding product in hand

    Promising review: "This is smooth, blends well with foundation and feels good on the skin. Sets well with powder. I sometimes wear it alone for a little smoother look, since it's colorless it doesn't look like foundation. The price is great and I've yet to see it in a store. I like that I can control how much to apply and a little goes a long way. It appears to wash off well. Will be buying it again." —Y. C.

    Get it from Amazon for $8.50.

    Check out this TikTok by @thefrenchbeautyboy!

    20. Flexible Curling Rods give fabulous waves sans the harm that you'd get from using a hot curling iron (bye bye heat damage!) — just roll your wet or dry hair into the rods for a few hours. These are soft and comfortable enough to wear overnight *or* during the day.

    Reviewer photo of hair with curling rods in them
    Reviewer photo of curls from curling rods

    Promising review: "Tried these for the first time yesterday. They were super easy to use, not horrible to sleep on and easy to take out. Curls were full and fell nicely. I didn't have to untangle hair or pull to get these rods out. Please know I am a 30 something year old who has no hair skill at all so these are great for women like myself who throws their hair in a ponytail and goes because they lack skill." —Alyce Heifner

    Get it from Amazon for $13.99.

    Check out this TikTok by @jusserin!

    21. Lanoplips Ointment 101 kicks dry skin to the curb. This cruelty-free cult fave can be used on everything from brows to toes; it uses vitamin E and other moisturizing agents to cure dry lips, cracked skin, tame unruly brows, and ease itching caused by psoriasis and eczema.

    Reviewer photo of Lanolips in hand
    Reviewer photo of before and after lips using Lanolips
    Natalie Brown / BuzzFeed

    Promising review: "This stuff does not just sit on top of your lips and make them slimy — it actually absorbs and makes them feel like baby-soft skin. Not sticky at all and no shine so it's great to go outside around the lip where the dryness is without showing. In winter especially, my lips are red and irritated and stinging from the dryness and I have to keep applying lip goo all day. This stuff, one application and they feel soft for hours even after eating. Use it at bedtime and they are perfect the next a.m." —pltrn

    Get it from Amazon for $13.59 (available in five scents).

    Check out this TikTok by @theclassyemily!