Already, there is a great buzz about what are the different changes that google will make in the search engine optimization algorithm. Therefore, the bloggers are consulting the SEO experts and pundits in order to get a better overview of what is coming their way. So, we also decided to provide some information regarding the expected trends that will rock the SEO in 2017. For that, we turned towards the Eddie Madan CEO of Edkent Media. After consulting him, here are certain things that we figured out that can help in determining the ranking of website in 2017.
Schema makes is comprehensive for search engine bots to understand the content of the site. It helps them to know that the results of search term are being displayed appropriately. By looking at it, Google often make the site and some of its content to appear in the rich answers that include the Quick Answers and the Rich Card.
Google loves to show its users the answers. It makes things easier for them. It saves their time and they get the accurate content in concern with the search query. So, by using schema, you can make your site appear in the Quick Answers or optimize it enough to make google show its content in the Rich Card.
Google loves to play with its tools in order to make them better for users. So, they are also doing it with the SERPs. For that, they allowed for an increase in the number of titles and descriptions in concern with the content. For search engine marketers, it is nothing less than a great big challenge to overcome this big change. You need to have better keywords and a bit more optimized description. Some people keep repeating the main keyword in all titles and meta descriptions to make it more prominent.
Mobile optimization and web speed
Google can be seen recently giving a lot of attention to the mobile optimization of the website. They are valuing responsive websites more than the ones that are not fit to be displayed on the mobile and tablets. These are certain things that you need to take care of. When you are developing the website, you need to see whether or not you are developing a mobile friendly site. The thing is that more and more people now prefer to use mobile in order to browse the internet. Whether it is about looking for some content, watching videos or doing other chores with the help of the internet, people now use their smartphones much more often. Therefore, you need to take care of the fact that your site is appropriate for the viewers that are looking at it from mobile. Moreover, it should be speedy and loading time must be minimal. Else, your site will not be granted a high rank spot.