la Farfa is Japan's first magazine geared specifically to plus-size women. View this photo on Instagram instagram.com The magazine wanted to provide more positive representation of bigger girls. Maria Carrasco / Unsplash / Via unsplash.com As told to the Japan Times, by Harumi Kon, editor in chief of la Farfa. (source) The spreads feature styling tips and provide a valuable list of shops that accommodate larger sizes. View this photo on Instagram instagram.com The magazine showcases outfits that don't just hide their bodies. Look at these girls rockin' their swimsuits! View this photo on Instagram instagram.com Advertisement They're trying to make the term "marshmallow girls" trending, instead of the offensive term "debu". Cathy Ngo / BuzzFeed There have been a variety of complaints, including one about the correlation of marshmallow with sugary food and unhealthy lifestyles. Some people were not amused with this term. But their model, Goto Seina, had the perfect reply. Cathy Ngo / BuzzFeed Nevertheless, the reaction to the magazine has been mostly positive. View this photo on Instagram instagram.com la Farfa has already celebrated its one-year anniversary. View this photo on Instagram instagram.com Advertisement It even had its first fashion show featuring real-life readers modeling. Tap to play GIF Tap to play GIF la Farfa TV / Via youtube.com Tap to play GIF Tap to play GIF la Farfa TV / Via youtube.com The fashion industry definitely took notice. Lingerie line Pocha Kawabura recently launched to accommodate larger cup sizes in Japan. Rocket News 24 / Via en.rocketnews24.com These are actually cute and are available for cup sizes C–F. View the original Japanese site here. There's also a new clothing line called Plumprino. View this photo on Instagram instagram.com "Freesize" is very common in Japan, where clothing comes literally ONE size. Plumprimo is breaking that tradition by offering a range of larger sizes. You can take a look at their store here (in Japanese only). Advertisement And Pottya, a plus-size pop idol group, made their debut this past January. View this photo on Instagram instagram.com During a press conference, they said, "We can't be idols if we're not slim? In order to destroy those doubts, us chubby girls came together and formed an idol unit. While aiming to become orthodox idols who can sing and dance, we want to give dreams to chubby girls." (Tokyo Hive) The magazine has already made waves, but most important, it has given these girls a voice. View this photo on Instagram instagram.com You can get it wherever Japanese magazines are sold. But it's SOLD OUT right now on Kinokuniya. Kinokuniya / Via kinokuniya.com Message them to specially order it for you! No matter what your opinion is on the "marshmallow girls" term, can we just appreciate a magazine that is promoting confidence in your own skin? View this photo on Instagram instagram.com Fat-shaming and body image problems won't be solved by a magazine. But something as simple as a photo spread, featuring beautiful dresses the reader can actually wear, might help change one girl's outlook. Advertisement While la Farfa doesn't represent EVERY size, it's a step in the right direction... View this photo on Instagram instagram.com Especially in Japan, where some fashion magazines have plastic surgery and weight loss ads in the back pages. Props to the la Farfa team for creating a publication that speaks to an underrepresented group in Japan. View this photo on Instagram instagram.com Cathy Ngo / BuzzFeed Share On facebook Share On facebook Share On vk Share On vk Share On pinterest Share On pinterest Share On lineapp Share On lineapp Share On twitter Share On twitter Share On email Share On email Share On sms Share On sms Share On whatsapp Share On whatsapp Share On more Share On more Share On tumblr Share On tumblr Share On link Share On link Share On copy Share On copy Omg It's Prime Day!