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    Meet The Man Who Is Revolutionising Women's Periods In India

    Meet the "Menstrual Man" who is changing the way people think and talk about women's periods in rural villages throughout India.

    This is Arunachalam Muruganantham, the man who is revolutionising feminine hygiene products for women in India.

    This "revolution" came about after Muruganantham discovered his wife was using "nasty cloths" instead of sanitary napkins during her period.

    He realised that sanitary napkins were being sold at 40 times the price they should be sold at for what they weighed, and decided that he could make them cheaper himself.

    In his search for volunteers, Muruganantham discovered that only 7% of women in India use sanitary napkins, and only 2% of women in rural areas use them.

    Unfortunately because women are so unwilling to discuss their periods, he failed to find an adequate number of volunteers.

    During his research, he would wash his bloodied clothes in public, and he soon became the talk of the town.

    He ended up having to leave his village, and after four and a half years, he successfully found a way to produce low-cost sanitary pads.

    Muruganantham's machine was awarded a national innovation award by the president of India.

    It took Muruganantham 18 months to build 250 machines, but his "low-cost sanitary pad movement" is gaining momentum, and the pads are available in 1,300 villages in 23 states.

    Muruganantham's amazing story has been documented by Amit Virmani in a film called Menstrual Man.

    View this video on YouTube

    Amit Virmani

    Menstrual Man is screening in New York and Vancouver in March 2014.