back to top

Debenhams Launch Size 16 Mannequins To Show "What Real Women Actually Look Like"

The department store has unveiled its new, larger mannequins that they say better represent what their female customers actually look like. Many think it's brilliant, but others are unconvinced.

Posted on

Check out our size 16 mannequins that have just arrived in our #DebsOxfordStreet store!

Debenhams

@Debenhams

Check out our size 16 mannequins that have just arrived in our #DebsOxfordStreet store!

/ Via

The mannequins in Debenhams are currently a U.K. size 10 (a U.S. size 8), but soon, they'll have some curvaceous size 16 friends to hang out with.

The department are unveiling their larger size 16 mannequins in their newly refurbished Oxford Street store in London today, which they say will better reflect the size of many of its customers. The Director of Debenhams, Ed Watson, has said the company feels that it's important to "better represent what real women actually look like when advertising our clothes."

Personal stylist Lorraine McCulloch told BBC Breakfast that it will be "brilliant" for women to see what the clothing looks like on a bigger mannequin. She also suggested that it might help women be "braver" about their clothing choices.

"Women are fed a diet of images which suggest that there is only one way to look great – and that is to be very slim, white and young. That is the look which is pushed onto all women, regardless of their body shape or age. It is reinforced from the catwalks right through to shop mannequins – which is why I support Debenhams's decision."

Many women on Twitter also thought the new mannequins are positive thing:

Fantastic to see Debenhams become the 1st UK mainstream high street store to use size 16 mannequins: http://t.co/EMfAS1pDPX

Vicky Beeching

@vickybeeching

Fantastic to see Debenhams become the 1st UK mainstream high street store to use size 16 mannequins: http://t.co/EMfAS1pDPX

/ Via

Very happy Debenhams are launching size 16 mannequins today!

Felicity Morse

@FelicityMorse

Very happy Debenhams are launching size 16 mannequins today!

/ Via

Well done @Debenhams !! I applaud you! http://t.co/d9s75zJs2S

Sarah Berryman

@sarah_berryman1

Well done @Debenhams !! I applaud you! http://t.co/d9s75zJs2S

/ Via

RT @AESTHETiKA: #Debenhams leading on female #bodyimage @Telegraph please drop #RealWomen tag Thin women ARE real women too http://t.co/pH…

Charly Lewis

@CharlyALewis

RT @AESTHETiKA: #Debenhams leading on female #bodyimage @Telegraph please drop #RealWomen tag Thin women ARE real women too

http://t.co/pH…

/ Via

Also 1st chain to stop using airbrushed lingerie model pics RT @JonathanHaynes Debenhams launches size 16 mannequins http://t.co/PD5RBD1eyH

Faiza S Khan

@BhopalHouse

Also 1st chain to stop using airbrushed lingerie model pics RT @JonathanHaynes Debenhams launches size 16 mannequins http://t.co/PD5RBD1eyH

/ Via

"But hang on – what gesture are we making here? Some women are naturally size 16 and we shouldn't criticise them for it. The truth is, though, that the alarming size 16 average has happened because women (like men) are eating and drinking too much."

Some (men) on Twitter also weren't convinced:

Debenhams using size 16+ mannequins now to represent "real women", but you wouldnt see them for overweight men? Strange balance

Nathan

@marvelegend

Debenhams using size 16+ mannequins now to represent "real women", but you wouldnt see them for overweight men? Strange balance

/ Via

@BBCBreakfast just turned over to Sky News forever. Size 16 manikins in Debenhams is not news. But women - size 16 is obese - lose weight

Peter McLoughlin

@lastminutepete

@BBCBreakfast just turned over to Sky News forever. Size 16 manikins in Debenhams is not news. But women - size 16 is obese - lose weight

/ Via

Has Debenhams just told its customers they're fat? http://t.co/zNXYl5IM5l Way to upset your (chubby) customers.

EU

@whisperednothin

Has Debenhams just told its customers they're fat?

http://t.co/zNXYl5IM5l

Way to upset your (chubby) customers.

/ Via

Madness... ANYWAY... Size 16 manikins in debenhams?? lool FAT BITCHES!

Izzâ„¢

@Izz_Jnr

Madness... ANYWAY... Size 16 manikins in debenhams?? lool FAT BITCHES!

/ Via

Debenhams are going to start using size 16 manikins to represent the 'real' shape of women, are you serious

Nick âš¡

@NickGanderton

Debenhams are going to start using size 16 manikins to represent the 'real' shape of women, are you serious

/ Via

Other shops including Topshop and Miss Selfridge currently have size 10 mannequins in their shops, while Dorothy Perkins and Wallis use a size 10-12.

Debenham's new size 16 mannequins will be rolled out across the U.K. in the coming months.

Every. Tasty. Video. EVER. The new Tasty app is here!

Dismiss