How comfortable are you saying the word "vagina"?
Unfortunately, a lot of people still aren't cool with saying — or even hearing — the word.
So this new public health awareness campaign wants us to start saying "vagina" loud and proud.
For starters, it's a lot better (and more accurate) than using words like "vajayjay," "cooch," or "hoo-ha."
It also claps back at the idea that a vagina — or sexual health in general — is something to be embarrassed about or ashamed of.
But even though the video deliberately censored the word "vagina," Facebook already took down the ad for the campaign, citing "profane language."