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13 Reasons 2015 Was The Year Of The Period

"There will be blood." —2015, probably

1. One woman ran the entire London Marathon while free-bleeding.

Kiran Gandhi told BuzzFeed News, “I don’t care if people want to make fun of me. I felt good doing it, it’s my life, and it’s my story.”

2. A period-themed hackathon called Hack the Flow was held at NYU.

3. This photo series starring period blood was restored to Instagram after they banned it — twice.

4. There were lots of period tracking apps.

5. And new advertisements for Thinx period panties that got right to the point.

6. Another ad campaign got people to talk openly about the first time they menstruated.

7. People tweeted their bleeding habits with #LiveTweetYourPeriod.

8. Someone protested the tampon tax in the UK by free-bleeding outside parliament.

9. And lots of other people tweeted about why tampons are definitely not ~luxurious AF~.

10. One woman made some beautiful period jewelry.

Lili Murphy Johnson, a 23-year-old art school graduate, told BuzzFeed that she created the collection of period-themed accessories as part of her degree. You can find more on her website.

11. And a college student created these potential ice cream flavors for PMS sufferers.

12. British tennis star Heather Watson was praised for talking about how her period screwed with her performance.

13. Oh yeah, and one woman painted a portrait of Donald Trump using menstrual blood.