Londoners Stripped To Their Bikinis In Hyde Park To Protest Protein World's "Beach Body" Ad
A body-positive celebration in the heart of the capital. This is what protesters had to say.
You've seen the poster: a skinny woman in a teeny-weeny yellow bikini glaring provocatively down at passersby. "ARE YOU BEACH BODY READY?" she challenges.
One of these shots, featuring Fiona Longmuir and Tara Costello – who'd met the day before on Twitter – went viral. It gave them an idea: an impromptu beach party in Hyde Park on Saturday 2 May, where everyone would strip to their bikinis and prove they weren't afraid to be different.