Unless you've been living under a rock – or sailing the seven seas – you've probably encountered ASMR.
ICYMI, ASMR stands for Autonomous Sensory Meridian Response, which is that tingling feeling you get when you're listening to some seriously satisfying sounds.
It's kind of like listening to nature sounds when you want to relax. But instead of listening to whale noises, you're listening to everyday objects, like people crunching on corn chips or tapping their nails on a desk.
If you're anything like us, you've probably spent hours watching slime and soap cutting videos on the 'gram...
...or been mesmerised by the sounds ASMR influencers make on their mics.
Lucky for us, 2019 has served up some blessings: pirate ASMR.
Seventeenth-century pirate and rum spokesperson Captain Morgan is on a quest to become a social media influencer. After an initial foray into the world of beauty tips, he has now turned his hand to ASMR. And why not? Pirates really know how to kick back at sea.