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KFC Suppertime Stories

KFC Turns Mealtime into Suppertime Theatre, bringing families closer with an innovative new bucket campaign. Mealtimes are often disrupted by technology, so we found a way to use technology to bring families together. We took the iconic KFC family bucket and turned it into suppertime theatre, by linking limited edition packaging with built-in mobile technology. Limited edition bucket sleeves directed customers to a mobile app, where they could unlock 1 of 3 original suppertime stories. When placed face-down on the table, the phone's proximity sensor automated the selected audio story, bringing the bucket to life with sound, light and vibration. Utilising the phone’s speaker, flashlight and vibration functions. As the audio played, the stories were animated by light projections that filtered through illustrated and laser cut bucket sleeves. Creating an interactive storytelling experience, aimed to bring families closer while sharing a meal.

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Illustrated and Laser Cut Bucket Sleeves

Limited edition bucket sleeves directed customers to a mobile app, where they could unlock 1 of 3 original suppertime stories. When placed face-down on the table, the phone's proximity sensor automated the selected audio story, bringing the bucket to life with sound, light and vibration. Utilising the phone’s speaker, flashlight and vibration functions.

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