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This Lingerie Company Uses Fierce Female Role Models In Their New Campaign

"It's about leaving something fabulous for the world to enjoy, even when you aren't here anymore."

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In Panache's new lingerie campaign, “Modelled by Role Models,” the company enlisted six accomplished women, from model and businesswoman Marquita Pring to paralympian Hannah Cockroft, to show off their new line.

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Hannah Cockroft is the current world record holder for four sprint-distance wheelchair racing events. Suffering from feet and leg deformities at a young age didn't stop her from breaking seven world records in eight days.

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Jennie Bianco of Panache told BuzzFeed, "We did a lot of research and found amazing stories from women from all walks of life. We hope there is someone within our campaign that everyone identifies with personally."

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"When we found out the statistic that 75% of women don't have female role models, we were shocked and knew we wanted to do something to change this. We are in a fortunate position to be able to influence our industry and thought choosing to photograph our product on six inspirational women was a great start," she said.