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This Lingerie Company Uses Fierce Female Role Models In Their New Campaign

"It's about leaving something fabulous for the world to enjoy, even when you aren't here anymore."

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In Panache's new lingerie campaign, “Modelled by Role Models,” the company enlisted six accomplished women, from model and businesswoman Marquita Pring to paralympian Hannah Cockroft, to show off their new line.

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Hannah Cockroft is the current world record holder for four sprint-distance wheelchair racing events. Suffering from feet and leg deformities at a young age didn't stop her from breaking seven world records in eight days.


Jennie Bianco of Panache told BuzzFeed, "We did a lot of research and found amazing stories from women from all walks of life. We hope there is someone within our campaign that everyone identifies with personally."

"When we found out the statistic that 75% of women don't have female role models, we were shocked and knew we wanted to do something to change this. We are in a fortunate position to be able to influence our industry and thought choosing to photograph our product on six inspirational women was a great start," she said.