In-It VR, a subsidiary of The Glimpse Group, utilizes disruptive immersive visual technologies to create virtual and augmented reality experiences to support brands, transforming the way companies engage with consumers, and encouraging customers into the store.
The virtual reality branding experience brings the brand to life, delivering direct and memorable interactions that are unique and not possible in other mediums. These life-like experiences are designed to improve retention, increase conversion rates and generate deeper data analytics.
“Retailers are challenged with creating new reasons to get shoppers off of their computers and into stores,” said Katelyn Coghlan, General Manager of In-It VR. “Since creating experiences in a general sense is attractive to the 21st Century consumer, it makes sense for retailers to create an experience out of shopping at brick-and-mortar locations. VR and AR can do just that. Retailers can activate AR content from items already at stores, like signs, logos, décor, and mannequins. These activations can be gamified to keep shoppers in the store longer, and can also directly provide buying incentives that are personalized based on the customer’s shopping history. VR is unique in that it can also be used as a game, but it can also be a way of showcasing items that are not able to be stocked in the store. This opens up a new way of providing exclusive content to consumers, and also introduces a new way of purchasing, thus keeping their minds open to new retail possibilities in the future.”