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Will Hayward Joins BuzzFeed As Vice President Of Advertising, Europe

Joining From The Wall Street Journal, Hayward To Expand Social Advertising Internationally

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New York, September 27, 2013 — BuzzFeed announced today it has hired Will Hayward as its Vice President of Advertising, Europe. Hayward will be responsible for expanding the company's presence in the European marketplace and building a dedicated sales team there.

"At BuzzFeed, we know that social is global and that couldn't be more evident with our growing UK audience and early success creating social programs with European brands," said Jon Steinberg, BuzzFeed President & COO. "Will is a proven sales leader and is the perfect person to continue and grow BuzzFeed's operation in Europe. We're so thrilled he's joining us taking BuzzFeed to the next level."

"BuzzFeed's growth in the UK and Europe has been astounding and I couldn't be more thrilled to bring its fantastic brand solutions across the pond," said Hayward. "BuzzFeed is officially open for business in Europe."

UK traffic to BuzzFeed has more than doubled in 2013 and has continued to grow since the launch of the UK editorial team in March. In a few short months, BuzzFeed has seen incredible interest from the UK market, extended an international offering to existing clients and brought in new business in Europe from some of the world's biggest brands.

Will Hayward is Vice President of Advertising, Europe for BuzzFeed and is responsible for expanding all social advertising partnerships and operations in the region. Prior to BuzzFeed, Will was the Director of Integrated Marketing Solutions in Europe, Middle East and Africa for The Wall Street Journal, looking after key advertiser initiatives, research and thought leadership. Previously, Will worked in a variety of roles at The Economist, AOL and Report International, a media consultancy. Will is a graduate of Sussex University with dual honours in English Literature and Spanish.

Follow him at @billyhayward and email him at


Media Contact:

Ashley McCollum

VP, Business Development & Communications


About BuzzFeed

BuzzFeed is the leading media company for the social age, intensely focused on delivering high-quality original reporting, insight, and viral content across a rapidly expanding array of subject areas. Our technology powers the social distribution of content, detects what is trending on the web, and connects people in realtime with the hottest content of the moment. Our site is rapidly growing and reaches more than 75 million monthly unique visitors. Jonah Peretti, founder & CEO of BuzzFeed, previously co-founded the Huffington Post. Ben Smith is its Editor-in-Chief, Jon Steinberg is its President & COO and Kenneth Lerer is the Executive Chairman.

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