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Los Angeles, CA — June 21, 2018 — The Try Guys — the wildly popular comedy group formed at BuzzFeed by creators Ned Fulmer, Keith Habersberger, Zach Kornfeld, and Eugene Lee Yang — today announced the launch of their new independent production company, 2nd Try LLC, and unveiled a new strategic partnership with BuzzFeed. 2nd Try LLC will assume rights to The Try Guys brand and social media accounts and BuzzFeed will serve as the advertising and branded content sales representative for The Try Guys under a commercial agreement. Additional terms of the deal were not disclosed.
“We’re thrilled to take this next step in our careers, with a new company serving to expand The Try Guys brand and act as a hub for our individual pursuits. BuzzFeed has been a great home these past four years, and we look forward to a continued strategic partnership as we enter this new chapter,” The Try Guys said in a statement.
2nd Try will focus on expanding The Try Guys brand through a slate of shows, live tours, feature films, and more. Within 48 hours of launch, their new YouTube channel had already gained over 600,000 subscribers. Fans can continue to watch all-new episodes of The Try Guys at youtube.com/tryguys every Wednesday and Saturday.
“We are incredibly grateful and proud to have worked with Ned, Keith, Zach, and Eugene to grow ‘The Try Guys’ into the massive phenomenon they’ve become, and excited that BuzzFeed can continue to be the ‘fifth Try Guy’ with this unique partnership, as they embark on this new phase of their career,” said Jonah Peretti, Founder and CEO of BuzzFeed.
Since forming in 2014, The Try Guys have grown to become among the most-watched and beloved creators on the Internet. Globally, viewers spent over 5 billion minutes watching The Try Guys, with more than 1.5 billion all-time video views as of the first quarter of 2018. Their top performing video of all time, "The Try Guys Try Labor Pain Simulation" has over 31 million video views on YouTube, and more than 108 million views on Facebook.