LONDON, 11th November - Tasty and Hacche announce today that they will launch brand-spankin' new 100% customisable cookbooks available to purchase online. The release will quickly be followed by versions in German, French, Spanish and Portuguese.
MyTastyCookbook is designed and developed with the Tasty fan in mind, with recognisable recipes fans know and love. They can select their favourite recipes to feature, alongside the personalised cover of their choice. Tasty serves up completely interchangeable chapters, which include Avocado, Hangover Cure, Breakfast Ideas and Tasty Favourites.
Mark Rogers, General Manager of Europe at BuzzFeed says, “We are always led by what our audience crave so to give them a book they can completely own, including the process of creation, is extremely rewarding for us. Hacche produce beautiful, high quality books and this product is the next step of our international rollout of licensed products, which bring us a deeper connection to Tasty fans.”
Nick Ponting, CEO and Founder of Hacche Online says, “A shared passion for the Tasty brand of recipes provides a perfect gifting opportunity in MyTastyCookbook and we are extremely proud of this exciting product. Truly customisable books are the future and this book utilises our specialist software ‘mybespokegiftIT’ initiating our journey to build new and exciting ways for brands to incorporate their assets within personalised and customised gifts.”
Felipe Noriega, Business Director EMEA at Licensing Matters Global, BuzzFeed’s licensing agency, says, “We are tremendously excited to see this partnership between our client, Tasty, and Hacche, a market leader in made-to-order publishing solutions, come to fruition. This customizable product has the chops to become a Christmas gifting favourite”.
The books will be available across the EU and UK, retailing for £28 for a paperback and £30 for a hardback, including postage and packaging and can be purchased directly through www.MyTastyCookbook.com. Recipes include fan favourites such as Chicken Bacon Alfredo Roll-Ups, Fluffy Jiggly Japanese Cheesecake and Chili Lime Baked Tilapia with Avocado Crema. It also makes the perfect gift this Christmas season.
Tasty, BuzzFeed's culinary brand, is the largest social food network in the world with a massive global reach and is especially popular among younger audiences: more than half of Gen Z-ers watch Tasty at least once a day or more. The launch of this book follows the hugely successful cookbook in the US which sold enough units to have made the New York Times Bestseller list, were this type of product included.
Tasty reaches over 325 million people globally and can be viewed across social platforms including Facebook, YouTube and TikTok; through Tasty.co and the Tasty app. The growing Tasty portfolio includes additional brands Proper Tasty, Tasty Demais, Tasty Miam, Einfach Tasty, Tasty Japan, Bien Tasty, Tasty Vegetarian, Tasty Grill, and Tasty Jr (all of whom have recipe options in the book, which customers can choose).