LOS ANGELES, CA (December 05, 2019) -- BuzzFeed is teaming up with Latina empowerment brand Spiritú to bring its Latinx culture division Pero Like to life with a limited-edition holiday gift box.
Curated by the Pero Like team and Spiritú, each box will include hand-selected essentials from beloved Latinx-owned and sustainable brands including The Pink Crow Shop, Reina Rebelde, Millennial Lotería, Rizos Curls and more. For each box sold, a portion of the sales will go to support Freedom for Immigrants, a nonprofit devoted to abolishing immigration detention worldwide.
“This collaboration is a beautiful representation of how Spiritú and Pero Like work to celebrate and showcase powerful voices across the Latinx community,” says Davina Ferreira, Spiritú’s Head of Content and Latin American Partnerships. Danielle Levine, CEO and Co-Founder of Spiritú adds, “this box is a great way to bring the Pero Like brand to life through a curation of amazing products and to connect with our audiences in a more personal and intimate way.”
“The gift box is an extension of the work we are doing through Pero Like and beyond. We’re thrilled to be partnering with Spiritu to celebrate our community, support Latinx-owned businesses, find a new point of connection with the Pero Like audience and give to a cause that is so near to our hearts,” says Alexis Tirado, Head of Pero Like.
The limited-edition holiday gift box is available Thursday, December 5 exclusively on the Spiritú Online Shop at myspiritu.com/perolike. Limited quantities are available, so hurry and grab yours! Each box is $49.99 and has over $155 worth of products inside.
View product images here and the full list of curators and featured products below:
Claudia Restrepo, Pero Like: Lush Cosmetics Sandstone Bar Soap
Curly Velasquez, Pero Like: The Pink Crow Sage Bundle
Eli Vazquez, Pero Like: El Yucateco Green Chile Hot Sauce
Gadiel Del Orbe, Pero Like: Millennial Lotería El Plátano Maduro Magnet
Iván Emilio, Pero Like: Tattly Temporary Tattoo Duo
Maya Murillo, Pero Like: Mi Vida Corazon Sagrado Studs
Alexis Tirado, Head of Pero Like: Reina Rebelde Bold Lip Color Stick in Brava
Alexis Garcia, Social Strategist: Rizos Curls Curl Defining Cream, Travel Size
Stephanie Lorenzo, Pero Like: Martha of Miami Cafetera Pin
Spiritú: Agave Salt Baja Shawlth
Spiritú is an empowering community that showcases, shares, and supports projects and stories of the heart and soul from all over the world. In just one year, the company has grown significantly, earning features in Despierta America, POPSUGAR!, HOLA!, Oprah Magazine, and People en Español. The brand inspires its members with great benefits, access to exclusive experiences and entrepreneurial opportunities, and more. Spiritú features custom curations, unique products, and artisanal goods that showcase the work of Latinx entrepreneurs and creators. One of its notable curations is its seasonal ‘treat-yourself’ box subscription filled with beauty, lifestyle, and artisanal essentials handmade con amor - valued at over $100 for only $39.99 each season. Spiritú members can join the movement and have their stories featured at myspiritu.com and @myspiritu.
About BuzzFeed’s Pero Like
Pero Like is BuzzFeed’s Latinx brand that specializes in viral hits and commentary on Latinx culture. Since coming together in 2016, Pero Like has been doing it for la cultura, creating authentic and relatable content that inspires the community and elevates Latinx voices. Pero Like reaches 4 million global fans and has amassed over 300 million lifetime YouTube views to date.
Gabriel Reyes (213) 399-8208
Yesenia De Avila (971) 653-6887