Today, Wednesday, October 28, BuzzFeed's beloved Black Culture brand Cocoa Butter is officially launching their first-ever YouTube channel, after five successful years of elevating Black voices and telling Black stories through a uniquely authentic lens. Subscribe here!
Since its founding under the umbrella of BuzzFeed.com in 2015, the brand has built a massive audience of more than 1.6 million by creating community-driven content led by Black creatives for Black people across the diaspora. Cocoa Butter has built a safe space and created its own lane with humorous, uplifting and informative original content that resonates globally, from celebrities and entertainment to hard-hitting issues and relatable storytelling.
The brand has driven countless viral hits from Me After Getting Rid of All The Negative People In My Life (52M views) to 24 Things Every Black Mom Says (38M views) to Black Dads Try Other Black Dads' Barbecue (17M views), serialized-formats like “The Era” on Facebook Watch and important conversation drivers like this summer’s live town hall It’s Okay Not to Be Okay. Cocoa Butter has also highlighted culture-defining celebrities like Regina King, Meagan Good, Billy Porter, Jamie Foxx, Angela Bassett, Eve, Tiffany Haddish, Shawn Wayans, Danielle Brooks, Tichina Arnold, Mario, Lance Gross with a bold, playful take on Black entertainment.
And with the new channel, the team is bringing their relatable, fan-favorite formats and new originals to YouTube, including:
WE BUY BLACK: Tapping into Black culture and businesses, Cocoa Butter will travel the globe highlighting the best Black businesses every world traveler should experience on vacation.
PRESIDENTIAL BITES: Election season is here and we’re going back down memory lane to the fond memories of 44. Each week we’ll re-recreate a famous food--from Ben’s Chili Dog to Braised Short Ribs--that Barack Obama had along the election trail.
SISTERHOOD OF THE TRAVELING FLAT IRON: Freddie and Essence travel to unknown cities without their hair done, in hopes of finding someone to tame their hair without going over budget or over time. Will they make it to their engagement in style?
FAMILY VALUES: Your family always tells it how it REALLY is. Family members will put their signature dish to the test. (Black Moms Review Each Other’s Soul Food, Black Dad’s Review Each Other’s BBQ, Black Grandmas Review Each Other's Pie.)
MAKE IT SEASONED: Everything tastes better with a little seasoning! Chef Seth will show us three different ways to amplify some of the most basic and generic boxed food items.