Skip To Content

    BuzzFeed's Black Culture Brand ‘Cocoa Butter’ Launches YouTube Channel

    Subscribe to the new channel and turn those post notifications on!


    Today, Wednesday, October 28, BuzzFeed's beloved Black Culture brand Cocoa Butter is officially launching their first-ever YouTube channel, after five successful years of elevating Black voices and telling Black stories through a uniquely authentic lens. Subscribe here!

    Since its founding under the umbrella of BuzzFeed.com in 2015, the brand has built a massive audience of more than 1.6 million by creating community-driven content led by Black creatives for Black people across the diaspora. Cocoa Butter has built a safe space and created its own lane with humorous, uplifting and informative original content that resonates globally, from celebrities and entertainment to hard-hitting issues and relatable storytelling.

    The brand has driven countless viral hits from Me After Getting Rid of All The Negative People In My Life (52M views) to 24 Things Every Black Mom Says (38M views) to Black Dads Try Other Black Dads' Barbecue (17M views), serialized-formats like “The Era” on Facebook Watch and important conversation drivers like this summer’s live town hall It’s Okay Not to Be Okay. Cocoa Butter has also highlighted culture-defining celebrities like Regina King, Meagan Good, Billy Porter, Jamie Foxx, Angela Bassett, Eve, Tiffany Haddish, Shawn Wayans, Danielle Brooks, Tichina Arnold, Mario, Lance Gross with a bold, playful take on Black entertainment.

    And with the new channel, the team is bringing their relatable, fan-favorite formats and new originals to YouTube, including:

    Not to worry -- you’ll still be able to find your favorite Cocoa Butter videos on Facebook, Instagram and Twitter.

    ###

    Press Contacts:

    Yrbenka Arthus

    yrbenka.arthus@buzzfeed.com

    Juliana Clifton

    juliana.clifton@buzzfeed.com




    BuzzFeed Daily

    Keep up with the latest daily buzz with the BuzzFeed Daily newsletter!

    Newsletter signup form