Monday 20th May, London -- BuzzFeed UK today announced that it has named Mark Rogers as its General Manager, a role in which he will oversee all business, sales and lead the overall growth and success of the operation across Europe. Rogers joins BuzzFeed from Dow Jones and The Wall Street Journal, where he served as Vice President, Media Sales and Marketing, Asia Pacific. He was on the senior leadership team in both Hong Kong and London for over a decade.
As its first General Manager, Rogers will lead brand partnerships and advertising solutions for BuzzFeed’s entire portfolio, including BuzzFeed News and brands such as Proper Tasty and Bring Me! across the UK. Rogers will support BuzzFeed’s expansion into the licensing and consumer product space, as well as the launch of shows like #What2Watch on Twitter. He will spearhead new brand partnerships and advertising products and report to Matt Drinkwater, SVP International Brand Strategy in the US.
“It's a really exciting time to join the BuzzFeed family, as the brand enters its next phase of growth. BuzzFeed is the clear leader within the shifting digital media landscape and this dynamic team have been publishing unparalleled content and leading the social conversation for years. I can't wait to build upon that momentum and expand into new areas together with brands and partners across Europe.” - Mark Rogers, General Manager, BuzzFeed UK
“As we begin to heavily diversify our revenue streams in the region, it’s the perfect time for us to appoint a General Manager and especially one with such strong leadership skills and a background in news."
“We’re looking forward to him bringing a strategic lens to monetise our brands in new and innovative ways, as well as work cross-functionally to ensure our other team, including news, have the support and structure they need to thrive.” - Matt Drinkwater, SVP International Brand Strategy, BuzzFeed
Rogers will start in London on June 3rd.