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BuzzFeed Launches Rewind, Takes Internet Back In Time

Social News Site Launches Vertical Geared Towards Nostalgia

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New York, September 17, 2012 – BuzzFeed today launched a vertical entirely geared to bringing you back in time: Rewind. From politics to celebrity to fashion, nostalgia has proven to be a core emotion of the social web. Led by editors Matt Stopera and Dave Stopera, recently featured in The Adweek 50, Rewind will include contributions from editors and reporters across all content sections.

Launching on “Back In The Day Day,” BuzzFeed’s editorial and developer teams will insert you into the decade of your choice and ask Twitter users to share their favorite memories by using #backintheday. For the first annual Nostalgia Month, BuzzFeed will transform users’ Facebook pages into a Geocities or MySpace pages, a feature located on Rewind during the month of September.

“People love sharing things that make them feel nostalgic or bring them back to a different era. With Rewind, we’re permanently opening the internet’s best time capsule and letting you delve into your past as often as you please,” said Scott Lamb, BuzzFeed’s Managing Editor.

Imagine if the Internet had existed in the 1930s. What would BuzzFeed look like? “The BuzzFeed Time Machine,” located at the top of the homepage, will allow readers to experience what BuzzFeed’s coverage would have been in an earlier time with just a flick of a dial. Every week in September, three new decades will be launched. The “Then and Again” feature allows users to reenact and share a photo from your past. Both features are sponsored by GE.

“We are thrilled to be part of Rewind with BuzzFeed. The Internet loves the occasional look back in time and it’s a great platform to give readers a glimpse into GE’s 120 years of innovation in an engaging way,” said Paul Marcum, GE’s Director of Global Digital Marketing & Programming.

Some of BuzzFeed’s most popular nostalgic posts, and a glimpse into what you can expect from Rewind, include “25 Foods You’ll Never Be Able To Eat Again,” “50 Unexplainable Black & White Photos” and “40 Things That Will Make You Feel Old.”

For more from Rewind, please visit

Media Contact:

Ashley McCollum

BuzzFeed, Press Manager


Alice Suh

BuzzFeed, Director of Communications



About BuzzFeed

BuzzFeed is the leading social news organization, intensely focused on delivering high-quality original reporting, insight, and viral content across a rapidly expanding array of subject areas. Our technology powers the social distribution of content, detects what is trending on the web, and connects people in realtime with the hottest content of the moment. Our site is rapidly growing and reaches more than 25 million monthly unique visitors. Jonah Peretti, founder & CEO of BuzzFeed, previously co-founded the Huffington Post. Ben Smith is its Editor-in-chief.

A nostalgia-inspired version of this press release:

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