New York, NY – October 11, 2018 – BuzzFeed, the leading tech-powered media company, announced today the launch of The BuzzFeed Exchange, a new comprehensive programmatic offering across all of BuzzFeed’s owned and operated destinations. For the first-time, advertisers will have unified access to more than 3 billion monthly impressions across BuzzFeed.com, BuzzFeedNews.com, the BuzzFeed app, and BuzzFeed Reviews, as well as BuzzFeed Media Brands destinations Tasty.co, the Tasty app, and AsIs.co.
“The BuzzFeed Exchange marks the single biggest opportunity yet for brands to directly tap into our massive scale across almost every conceivable audience,” said Lee Brown, Chief Revenue Officer for BuzzFeed. “We’ve seen a great response from advertisers and audience alike as we’ve made our first forays into programmatic, and we’re excited to take a big leap forward with BuzzFeed exchange and fully unlock the power of our platform.”
In a year since first introducing programmatic, BuzzFeed has tripled available impressions, increased average viewability to 79%, and grown to include nine supply-side platform (SSP) partners integrated across its platforms, most recently adding AdX, App Nexus, and Rubicon. BuzzFeed Exchange also marks a much more robust product offering for the company, inclusive of standard units, high-impact units, BuzzFeed native units, and outstream video with pre-roll launching soon with BuzzFeed’s long-term and premier partner, The Trade Desk.
With a diverse array of content and first-party data — from lists and quizzes to entertainment to lifestyle and news — The BuzzFeed Exchange is able to build and target a wide range of proprietary audience segments. The BuzzFeed Exchange reaches more than half of female millennials online. The new offering can help marketers ranging from foodies to techies to nostalgia lovers in the tens of millions across BuzzFeed’s platform.
BuzzFeed is the world’s leading tech-powered media company, with a cross-platform news and entertainment network that reaches hundreds of millions of people globally. The company produces articles, lists, quizzes, videos, original series; lifestyle content through BuzzFeed Media Brands including Tasty, the world’s largest social food network; original reporting and investigative journalism through BuzzFeed News; original productions across broadcast, cable, SVOD, film and digital platforms for BuzzFeed Studios; and BuzzFeed Commerce, which develops social commerce products and experiences, as well as licensing and other strategic partnerships.