BuzzFeed Australia announces Andrea Ingham as its new business leader
BuzzFeed taps Spotify veteran to lead business partnerships in Australia
BuzzFeed Australia is pleased to announce Andrea Ingham as its first Vice President of Business Partnerships.
Ingham will oversee brand partnerships and lead advertising solutions for BuzzFeed’s entire portfolio, including BuzzFeed Originals, BuzzFeed News and Media Brands such as Tasty, As/Is, Bring Me!, Goodful and Nifty across Australia and New Zealand. Leveraging the best of BuzzFeed’s global network and adapting it to the unique requirements of the Australian market, Ingham will spearhead new brand partnerships and advertising products, and support BuzzFeed’s expansion into the licensing and consumer products space nationally. She will report into Matt Drinkwater, SVP International Brand Strategy in the US.
Ingham comes to BuzzFeed from Spotify, where she was Head of Sales for Australia & New Zealand. Having previously held roles at Southern Cross Austereo, Nine Network Australia and Nova Entertainment, she brings more than 20 years of experience developing strategic partnerships on behalf of media companies with brands and agencies alike. Ingham was CEO Magazine’s Sales Executive of the Year 2017, Ad News’ No.1 most read industry profile of 2016 and winner of B&T’s Women in Media Award for Sales in 2014. She is founder of SWIMM – Senior Women in Media & Marketing, which connects and supports women in the industry through events and mentoring.
Ingham’s appointment reflects BuzzFeed’s commitment to expansion in the Australian market. BuzzFeed Australia continues to evolve and diversify, consistently delivering agenda-setting reporting and investigations from BuzzFeed News, broadcasting live Twitter shows and specials, publishing podcasts and expanding its lifestyle video offerings with BuzzFeed Media Brands, and Haven was recently appointed as the licensing agent for Tasty consumer products in Australia and New Zealand. BuzzFeed Australia reached a unique audience of +10M in the month of June according to Nielsen DCR and, according to Tubular data, Tasty averages +22M engagements per month in Australia, which is 17x higher, on average, than competitors.
“I’m thrilled to join the BuzzFeed Australia team, particularly at such an exciting moment, as the company pushes beyond the digital advertising space into new lines of business. Brands want to connect with the ‘always on’ consumer via content that resonates, and BuzzFeed delivers that in spades.” – Andrea Ingham, Vice President of Business Partnerships, BuzzFeed Australia
“Andrea brings a wealth of sales and management experience and a breadth of knowledge from across the media landscape that will take BuzzFeed’s business to the next level in Australia. We have no doubt, with Andrea at the helm, BuzzFeed Australia will develop and grow new brand partnerships, and continue to shape the future of advertising in the local media landscape.” – Matt Drinkwater, SVP International Brand Strategy, BuzzFeed
Ingham will join BuzzFeed’s Sydney-based team at the beginning of October.
About BuzzFeed:BuzzFeed is the world’s leading tech-powered media company, with a cross-platform news and entertainment network that reaches hundreds of millions of people globally. The company produces articles, lists, quizzes, videos, original series; lifestyle content through BuzzFeed Media Brands including Tasty, the world’s largest social food network; original reporting and investigative journalism through BuzzFeed News; and BuzzFeed Commerce, which develops social commerce products and experiences, as well as licensing and other strategic partnerships.
Artwork: Headshot available here