New York, September 13, 2013 - BuzzFeed today announced it has hired Simon Crerar as its Australia Editor. Crerar, who is currently the Visual Story Editor for News Corp Australia, will be responsible for building on BuzzFeed's existing Australian audience with a new stream of news and entertainment by and for Australians.
"Australia — with its humor and beauty and sense of the absurd and love of the social web — is basically BuzzFeed nation already, and we've long valued our readers and community members down under, " said Ben Smith, BuzzFeed's Editor-in-Chief. "Simon is a passionate journalist and social web native with an unusual grasp of the visual language of the social web. Simon has a great sense both for news and the stimulating shareable content beloved by BuzzFeed readers from Los Angeles to Melbourne, and his overwhelming enthusiasm for Australia will be obvious to local readers."
"I'm enormously excited to be spearheading BuzzFeed's arrival Down Under," said Crerar. "BuzzFeed's unique approach to shaping news in the social age is ideally suited to Australia, a nation with the world's highest rate of Facebook use and a national conversation shaped by Twitter and emerging social media tools."
Similar to BuzzFeed's expansion into the UK, BuzzFeed Australia will operate as satellite BuzzFeed team, focusing on the same pioneering mix of entertaining content with original reporting, tailored to a large Australian audience.
Prior to joining BuzzFeed, Crerar created shareable content for news.com.au and for papers such as Sydney's Daily Telegraph, Melbourne's Herald Sun, Brisbane's Courier Mail and the Sydney Morning Herald. Previously employed on Fleet Street by The Times and Sunday Times of London, he is an ITN trained multimedia journalist who has reported from Washington DC, Glastonbury and the Cannes Film Festival. In three years with News Corp Australia he has covered a category five cyclone, interviewed Prince William and live streamed Australia's last total eclipse until 2028.
Crerar will be based in Sydney and begins October 14, 2013.
BuzzFeed, Press Director
BuzzFeed is the leading media company for the social age, intensely focused on delivering high-quality original reporting, insight, and viral content across a rapidly expanding array of subject areas. Our technology powers the social distribution of content, detects what is trending on the web, and connects people in realtime with the hottest content of the moment. Our site is rapidly growing and reaches more than 75 million monthly unique visitors. Jonah Peretti, founder & CEO of BuzzFeed, previously co-founded the Huffington Post. Ben Smith is its Editor-in-Chief, Jon Steinberg is its President & COO and Kenneth Lerer is the Executive Chairman.