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    BuzzFeed Announces Litty Samuel As Executive Director Of Editorial Video

    As Executive Director, Litty will oversee BuzzFeed’s Editorial Video team which includes Cocoa Butter, Pero Like, As/Is, BuzzFeed Video, BuzzFeed Celeb, Unsolved, Bring Me, Goodful and more brands.

    NEW YORK, May 6, 2021 - BuzzFeed announced today that Litty Samuel will join BuzzFeed as Executive Director of Editorial Video for BuzzFeed video content.

    As Executive Director, Litty will oversee BuzzFeed’s Editorial Video team which includes Cocoa Butter, Pero Like, As/Is, BuzzFeed Video, BuzzFeed Celeb, Unsolved, Bring Me, Goodful and more brands. In this role, Litty will build on existing successes and innovate BuzzFeed video content across emerging platforms. She will also partner with the BuzzFeed Business Org to create new revenue and business opportunities for editorial video.

    Litty currently serves as Meredith’s Director of Development, where she oversees program pilots across their brands, runs creative strategy and leverages insights to build platform specific content to expand and grow Meredith’s video business. Throughout her 11 years in video production, Litty has worked across content verticals including professional sports, fashion, home, food, celebrity, travel, and health and fitness.

    Litty began her career shooting, editing and producing content for top-tier media outlets including New York Magazine, AOL and Men’s Health, before shifting into creative development and strategy at CBS Interactive and later Meredith.

    Litty will officially start at BuzzFeed on May 17, 2021 and will report to BuzzFeed’s SVP of Content & Operations Tommy Wesely.