New York - January 7, 2014 - BuzzFeed and CBS THIS MORNING announced today that they will partner on the expansion of the popular political interview series "BuzzFeed Brews" to newsmakers in business, entertainment and pop culture in New York and Los Angeles. The series will deliver a full social experience with involvement on all platforms including on-air, online and through live events.
CBS THIS MORNING and BuzzFeed will collaborate on production of the live events including guest bookings, editorial, marketing and promotion. Together they will produce, promote and distribute the events. The content will be livestreamed on BuzzFeed and highlights and news from the interview will be featured on the following day on CBS THIS MORNING. In addition, select content will be featured on CBSNews.com.
"We view BuzzFeed Brews as a real extension of our newsroom so we're thrilled to have the series more fully represent the breadth of our editorial coverage," said Ben Smith, BuzzFeed Editor-in-Chief. "CBS News is great news organization and CBS THIS MORNING has been a pioneer in building a new kind of morning show. We couldn't think of a better partner for this important series."
"Partnering with BuzzFeed for this exciting series allows us to introduce the growing CBS THIS MORNING brand to a new audience," said Chris Licht, Executive Producer of CBS THIS MORNING and Vice President of News Programming for CBS News. "We're big fans of what their team is doing in the digital world and this is a natural fit. The BuzzFeed Brews series has already proven itself to be provocative, entertaining and informative. We're looking forward to being part of its evolution."
The expansion and partnership kicks off on January 16, 2014 where BuzzFeed's Business Editor Peter Lauria will interview HBO CEO Richard Plepler about the future of the TV industry, changes within Time Warner and digital and streaming video's encroachment on cable TV.
BuzzFeed Brews has become a staple in DC politics and has been called "a new Washington ritual." Previous BuzzFeed Brews interviews include Nancy Pelosi, Marco Rubio, Anthony Weiner and others. All coverage and clips from BuzzFeed Brews events can be seen here: http://www.buzzfeed.com/buzzfeedbrews
BuzzFeed is the social news and entertainment company. BuzzFeed is redefining online advertising with its social, content-driven publishing technology. BuzzFeed provides the most shareable breaking news, original reporting, entertainment and video across the social web to its global audience of 100M.
VP, Business Development & Communications
About CBS THIS MORNING
Delivered by a team of experienced journalists, CBS THIS MORNING offers morning viewers a thoughtful, substantive and insightful source of news and information. The Emmy Award-winning broadcast presents a mix of daily news, coverage of developing stories of national and global significance, and interviews with leading figures in politics, business and entertainment.
Publicist, CBS News
BuzzFeed and CBS This Morning invite media to attend and cover
BuzzFeed Business Editor Peter Lauria's interview with HBO's CEO Richard Plepler about the future of the industry, changes at Time Warner and digital and streaming video's encroachment on cable TV.
Thursday, January 16
122 W. 26th Street, NY NY
Drinks and appetizers on us.
Media are asked to RSVP at buzzfeedbrews.splashthat.com
If you are a photographer or TV network looking to send a camera, please request access by emailing email@example.com
The interview will be streamed live at youtube.com/buzzfeedbrews and can be viewed at that address after the event.