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BuzzFeed Acquires Torando Labs To Grow Data Architecture

Former Bitly Co-founder and Torando Labs CEO Todd Levy joins to lead BuzzFeed’s new data engineering team

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New York, October 28, 2014 -- BuzzFeed announced today the acquisition of New York-based startup, Torando Labs. Joining to expand and grow data architecture and tools, former Bitly Co-Founder and Torando Labs CEO Todd Levy will lead a new data engineering team as VP of Data Engineering. Also joining from Torando Labs are CTO Matt Reiferson and software engineers Taylor Baldwin and Will McCutchen.

With rich experience in data architecture and engineering, the Torando Labs team will help BuzzFeed further build its data infrastructure tools. Levy and team will leverage their experience building and scaling data systems at Bitly to enhance BuzzFeed's data systems and expand the ways BuzzFeed uses data technology.

"To build a modern media company, data and technology have to be core to culture and success. We are excited about bringing on Torando Labs to build the next generation of real-time data systems that will power future BuzzFeed products. This strategic investment will allow BuzzFeed to innovate and scale both editorial and business operations. Their renowned experience in large-scale data infrastructure combined with their deep knowledge of how content moves on the social web makes Torando Labs a perfect addition to BuzzFeed," said Mark Wilkie, CTO.

"BuzzFeed has proven time and again that they understand what it takes to build creative and engaging products that delight their users," said Todd Levy, VP, Data Engineering. "The Torando Labs team is thrilled to bring its practical experience to bear in order to accelerate the company's plans across a wide array of initiatives."

This acquisition follows BuzzFeed's strategic vision to invest in technology and its ongoing plans to incubate and acquire new companies and technologies.

BuzzFeed will not be disclosing financial details of the the deal.

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Contact:

Christina DiRusso

Senior Communications Manager

christina.dirusso@buzzfeed.com

914-646-7078

About BuzzFeed

BuzzFeed is the social news and entertainment company. BuzzFeed is redefining online advertising with its social, content-driven publishing technology. BuzzFeed provides the most shareable breaking news, original reporting, entertainment and video across the social web to its global audience of 150M.

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