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Three Theories Of Rupert Murdoch's Rick Santorum Endorsement

The News Corp. chief unexpectedly backed Santorum on his wild new Twitter account today. What was that about?

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Murdoch is crazy like a fox, and the moment of candor is part of a so-crazy-it-just-might-work rebranding campaign for the embattled mogul.


Murdoch is making a canny personnel play for a reborn Republican star and former Fox News employee, who might even get his own show when this thing is over.


Murdoch is simply being Murdoch -- only now it's all in the public eye, to the mixed amusement and horror of the people around him.

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