The launch last year of Google+, which got real traction in some online communities, has done little to dent Twitter’s near monopoly on the political conversation these days.
But Google, as the Times reported yesterday, seems to be using the leverage of its search to give Google+ a boost: Searches will now deliver Google+ results over Twitter results, even if a politician — as is true of many — has a hyperactive, widely-read Twitter feed and a moribund Google+ presence.
The move is drawing complaints about Google from users and rivals; it may genuinely also have the practical effect — presumably what Google wants — of forcing political campaigns, companies, and even individuals to update (or just delete) their Google+ profiles, which have suddenly been made kind of default home pages.
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