Skip To Content
Paid Post

6 Reasons You'll Love The BRIGHT Playlist Sponsorship

Shine BRIGHT like a diamond

Align your video assets in front of relevant editorial playlists on, with better tagging capabilities compared to YouTube or Facebook! Target our 1P audiences – or allow us to ingest your audiences – to reach target consumers at scale!

At the heart of this offering, your brand is sponsoring playlists targeted to desired audiences.

During these challenging times, and always, BRIGHT Playlist Sponsorship can be made relevant for a variety of messaging by choosing the right playlists and content like coronavirus support content or counterprogramming. For example, we have food content around what to cook at home. So, CPG brands can consider targeting video spots towards the Tasty playlist, and we can then target the playlist to relevant food content.

We’ve come up with an acronym name that makes it easy to remember the good things about our playlist sponsorship: BRIGHT! We’ve spelled out the acronym in the rest of our post below.

View this video on YouTube

View this video on YouTube

Above are previews of what BRIGHT looks like in action, with brand assets running in front of a playlist and the next editorial videos in queue can be seen beneath the video within the unit.

B: Brand Suitable


Run against 100% BuzzFeed-Created editorial videos. Plus you can choose specific playlists, so you know what you’re buying into upfront!

R: Relevant Alignment

BuzzFeed Unsolved

We have over 30 editorial playlists to choose from for contextual alignment, from our media brands videos to our beloved shows. With the right mix of alignment and targeting, encourage viewers to watch through your branding and stick around to the next edit video to drive completion rates!

I: Integrated


Our playlist unit is proprietary and native to the BuzzFeed site! The BRIGHT Playlist Sponsorship is built so that we don’t interrupt the existing editorial experience that BuzzFeed readers have on our site.

G: Granular Targeting


We have over 200+ robust first party audience segments, varying from people who have viewed specific types of content to those who have interacted with our quizzes!

H: Highly Viewable


We are seeing a high average viewability of 84%, as our unit is sticky on desktop!

T: Taggable


Because our playlist runs on BuzzFeed’s owned and operated property, we have more flexibility with accepting 3rd party tags for tracking and attribution, including those that are typically rejected by YouTube and Facebook. Greater transparency also allows us to make optimizations based on performance across different targeting segments!

170MM BRIGHT impressions available per quarter. What are you waiting for?