2015 was a major year for BuzzFeed.
3. BuzzFeed Motion Pictures, enough said.
6. Hosted 34 Music Breaks
BuzzFeed Events hosted a total of 34 Music Breaks, an in-office series for BuzzFeeders. Notable performances included: Little Mix, Everclear, Jamie Lawson with Ed Sheeran, and one time our girl Erykah Badu kept us waiting 2 hours… but we weren’t even mad.
All about those partnerships.
11. Picked up some awards along the way ¯\_(ツ)_/¯
Thank you National Lesbian and Gay Journalists Association’s Excellence in Journalism Award, National Association of Black Journalists’ Best Practices Award, Google’s Material Design Awards, 2015 Webbys, Digiday, FastCo, and Adweek!
13. Employees drank A LOT of seltzers and coffee
73,272 seltzers and 1,716 lbs coffee to be exact (and this is just our New York office).
15. Published an Editorial Ethics Standards And Ethics Guide and the Annual Employee Diversity Report to stay honest and transparent with our employees as well as our audience
Found out we are less white and more female than we were this time last year. Cool.
After we interviewed him! Thanks Obama.
Other notable interviews included: David Cameron, Hillary Clinton, Madeleine Albright, Ted Cruz, Carly Fiorina, Bobby Jindal, Tim Cook, Dick Costolo, Caitlyn Jenner, Tom Hanks, Steven Spielberg, and Julie Bishop (+emojis)!
20. Got real GLOBAL
Now in the Spain, Japan, Minneapolis, Mexico, and Canada near you!
45% of our traffic is international!
22. Fought, kissed and made up with SXSW
BuzzFeed’s executives wrote a letter to SXSW when they announced the cancellation of two panels related to gaming and online harassment due to threats of “on-site violence.” SXSW said sorry and made up for it, and we all moved on with life.
23. BuzzFeed’s Tech Team ditched their normal work for a week, and got to invent new stuff for BuzzFeed Hack Week instead
< $ > Stacks on stacks. < /$ >
24. Went IN on Donald Trump coverage
Coverage this year included his flip-flops — most notably on immigration — on the talk radio forces sticking with him, the racists who love him, the damage he’s doing to the Republican attempt to woo Latinos, the ugly scene at his rallies, the backlash against his anti-Muslim campaign, how he is the true hero of Chanterculture, and Trump throwing a fit about this definitive BuzzFeed News profile in 2014.
25. Received 141MM+ total views on branded content (posts*)
and 250MM+ views on co-branded Facebook (video*) content!
27. Investigative reporting got INTENSE in the U.S.
Two months after this BuzzFeed News investigation in Texas about poor teens going to adult jail for skipping school, Texas Gov. Greg Abbott signed a law ending the practice of jailing kids for missing school.
… the U.K.
The BuzzFeed News investigation of the British charity Kids Company was the first of three major investigations by BuzzFeed UK in 2015: Our reporters also exposed the “deeply suspicious” financial practices of a top Tory donor, and revealed chaos at the country’s National Crime Agency.
… and abroad
Our correspondents covered conflict on the ground in Syria, South Sudan, and Iraq and across the border in Turkey, and exposed civilian casualties, antiquities smuggling, and the U.S. efforts to use a “mobbed up” Bulgarian arms dealer to supply rebels.