Tech Crunch: BuzzFeed’s First Acquisition Kingfish Labs Could Make Its FB Ads Go More Viral Than Football Cats

September 13, 2012 – "BuzzFeed sells sponsored posts about brands like Red Bull and injects them into its own homepage feed of cute kitten, ridiculous lists, and insightful journalism. Kingfish will help it buy Facebook ads that drive traffic to those sponsored posts." - TechCrunch