Facebook, WhatsApp, Instagram ... the world is social! If your content does not spread through social networks, is the same that does not exist. But these networks are full of things: your neighbor, Grandma, that brand or blogger ... in a world where everyone is a content producer, as you compete for audience? How to create content that people will want to click, read and share? Scott Lamb, Vice President of Buzzfeed and considered one of the most viral people of the internet, will teach how to create social content of fact, creating material that everyone will want to share. Idiots lists to political memes - the latter especially important in an election year in Brazil -, learn from Buzzfeed everything they know about viral content.