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Variety Entertainment & Technology Summit - "Just The Jumping Off Point: Ads On TV And The New 360 Degree Campaign" - Los Angeles - October 15, 2012

Panelist: Jon Steinberg, President and COO, BuzzFeed 11:15 am - 12:00 pm (PST) Ritz Carlton Hotel Marina Del Rey, CA

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11:15 – 12:00pm Just the Jumping Off Point: Ads on TV and the New 360 Degree Campaign

After many years of experimentation, TV marketers and advertisers are coming up with the best solutions to translate the standard 30-second spot to varied screen real estate. But as content and brand partners succeed in ad plays in VOD/streamed content on this new screen universe – what is proving most impactful with audiences? How should advertising be designed and what should it look like? How are we using new ‘big data’ caught from online video watching to continue to improve targeting brands to consumers? TV advertising chiefs, technology leaders and brands will analyze opportunities in this 360 approach to campaigns.

Confirmed Speakers:

Shane Peros, Managing Director, Strategic Publisher Partnerships, Google

Monica Austin, Senior Vice President, Business & Brand Development, Shine America

Jon Steinberg, President, Buzzfeed

Xavier Kochhar, Managing Partner, MediaLink

David Shing, Digital Prophet, AOL

Caralene Robinson, VP Brand Strategy & Marketing Communications, Shine America