Content is King | Panel
Defining content marketing. Understanding the intricacies of sponsored content.
How content marketing can be used to achieve and surpass your advertising goals.
Moderator: Jack Myers
Panelist: Aswini Anburajan, Director of Partnership, Development, BuzzFeed
Panelist: Charles Whittingham, SVP of Sales, Brightroll
Panelist: Alain Gayot, Editor-In-Chief, Gayot
Panelist: Susan Borst, Directory of Industry Initiative, IAB
- Donald Trump, who wrote a book about his ability to get deals done, lost in his highest stakes negotiation yet — the battered GOP health care bill.
- A viral Instagram post falsely claimed 14 black girls went missing over 24 hours in Washington, DC, but that doesn't mean there isn't a problem. Now lawmakers are taking action.
- Apple says a hacking group that's threatening to wipe hundreds of millions of iPhones has not breached its iCloud system 📱
- Hi Stranger: A bizarre short film featuring a naked mumbling figurine is making everyone on the internet uncomfortable 🙃