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    The Newfront Hangover - "Content Is King- Panel" - New York - May 7, 2013

    By Invite Only panelist: Aswini Anburjan, Director of Partnership, Development, BuzzFeed 9:05 am - 9:25 am Nomad Hotel 1170 Broadway, NY, NY

    Content is King | Panel

    Defining content marketing. Understanding the intricacies of sponsored content.

    How content marketing can be used to achieve and surpass your advertising goals.

    Moderator: Jack Myers

    Panelist: Aswini Anburajan, Director of Partnership, Development, BuzzFeed

    Panelist: Charles Whittingham, SVP of Sales, Brightroll

    Panelist: Alain Gayot, Editor-In-Chief, Gayot

    Panelist: Susan Borst, Directory of Industry Initiative, IAB