The Native Advertising Summit - "Brand Content That Wins" - New York - February 27, 2013
Panelist: Jonathan Perelman, Vice President of Agency Strategy and Development 4:30 pm - 5:05 pm The Standard Hotel 848 Washington Street (at 13th Street)
"Brand Content that wins"
Quality brand content will fuel the success of native ads. What are the fundamentals of successful brand content marketing? As the web has evolved, which mediums and content types have shown the best performance? Speakers with deep experience in the branded content space discuss their experiences with different types of brand content projects and provide their perspective on where the creative opportunity lies for content marketing in the future.
Moderator: Ian Schafer - CEO and Founder, Deep Focus
Paul Marcum - Director, Global Digital Marketing & Programming at GE
René Rechtman - SVP, AOL Advertising.com Group International
Jonathan Perelman - Vice President, Agency Strategy and Development, BuzzFeed