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SXSW 2014 - The Secrets Behind Addictive Storytelling - Austin, TX, March 9, 2014

Speaker: Jonathan Perelman, GM of Video & VP Agency Strategy, BuzzFeed, March 9, 2014, 3:30PM-4:30PM, Austin Convention Center, Austin, Texas

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How can brands break through clutter, find an audience and forge lasting relationships? The secret is addictive storytelling, with characters, voices and content that surprise, entertain and engage.

Learn how the pros do it as Hearst Magazines Digital Media President Troy Young talks with Cosmopolitan editor in chief Joanna Coles about how she's reinvigorated the brand; Bob DeBitetto of A+E Networks about finding original programming in the most unexpected places; BuzzFeed's Jonathan Perelman, about compelling content that gets users sharing and Terry Wood, of Mark Burnett's One Three Media, about how real people in extraordinary situations equals drama and ratings.

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